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1. “Such as” Seasoning :A Technique for achieving ‘context’ in GCSE Business Studies written answers

   Metcalf’s SUCH AS
2. What is context? “Describe one advantage of using primary market research for a business such as Top Shop” If you showed your answer, but not the question, to a stranger could they guess what business type you are writing about? (Just writing in the company name in the answer doesn’t count!) Yes? You’ve got context No? You have work to do
3. Using your knowledge of business, assess the importance of good communication to a company such as H&M (10 marks) Good communication is important because it will make employees feel as part of a team if they are informed about what is going on in the business, such as when brining out a new season fashion. This sense of team will result in employees feeling more motivated which could therefore cause them to provide better customer service than competition such as New Look. Such as… Remember to make links to the business!
4. 1. Fill your pot with “such as” examples Metcalf’s SUCH AS
5. Now try some of these questions, stating your point, developing consequences with two connectives and using a sprinkle of ‘such as’ seasoning to add context: Explain one drawback to a firm such as X of reducing costs to improve profit Describe one benefit of a firm such as X providing good levels of customer service Explain one reason why a business such as X would want to ensure it had motivated employees Choose a question & then replace ‘X’ with a business from your sheet of ‘such as’ examples. Keep your choice of business secret & write your answer in 5 minutes or less. Swap with your partner & check each others answer using the check list. Explain one method X may use to reduce their break-even point Describe one advantage of effective communication in a business such as X Outline one disadvantage to a business such as X of using secondary market research.
6. 1. Fill your pot with “such as” examples Metcalf’s SUCH AS