1 / 5

JAN TSCHICHOLD

JAN TSCHICHOLD. By Monika Baudisova. BIOGRAPHY. 2. April 1902 Germany – 11. August 1974 Switzerland Important typographer, book designer, writer and teacher of the 20 th century His father was a sign painter He was trained in calligrahpy

Download Presentation

JAN TSCHICHOLD

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. JAN TSCHICHOLD By Monika Baudisova

  2. BIOGRAPHY • 2. April 1902 Germany – 11. August 1974 Switzerland • Important typographer, book designer, writer and teacher of the 20th century • His father was a sign painter • He was trained in calligrahpy • Teacher in Munich, in 1933 escaped to Switzerland from Hitler’s Germany, because he was suspicious of collaboration with the Communists • Worked as a designer for Penguin books • Published various book about design and typography

  3. HIS WORK • Influenced by the Bauhaus school • Significant member of the Modernist movement • Rejected traditional typefaces • Embraced sans serif fonts • Geometric designs and asymmetrical composition • Functional designer

  4. DIE NEUE TYPOGRAPHIE • Published in 1928, his most important book • Considered a Manifest of modern design • Rejected all fonts except sans-serif • Supported minimalism, non-centred design, asymetry, photography instead of drawings • Explained how to use different sizes and types of letters • A couple of years later Tschichold abandoned his rigid beliefs, moved back towards classicism and called his book as too extreme • Until today this book is a famous classic used by many graphic designers

More Related