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Dallas marketo user group (d-mug)

Dallas marketo user group (d-mug). User Meeting – October 23. Topic: The Gold Standard for Marketo Speaker: Ryan Vong, President & CEO Digital Pi, LLC. Dallas leaders. Karen Sesona Marketing Ops/Campaign Mgmt. Tyler Technologies, Inc. karen.sesona@tylertech.com

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Dallas marketo user group (d-mug)

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  1. Dallas marketo user group (d-mug) User Meeting – October 23 Topic: The Gold Standard for Marketo Speaker: Ryan Vong, President & CEO Digital Pi, LLC

  2. Dallas leaders • Karen Sesona • Marketing Ops/Campaign Mgmt. • Tyler Technologies, Inc. • karen.sesona@tylertech.com • Pamela Brungardt • Marketing Systems & Operations • NICE Systems Ltd. • pamela.brungardt@nice.com

  3. THANKS FOR HOSTING Mark Handy Sr. Principal, Business Systems Analyst CA Technologies www.linkedin.com/in/mhandy

  4. EVENTS • 2015 Marketo User Meetings (Local) • February 26 • April 23 • June 25 • August 27 • October 22 • Every other month, 4th Thurs. of the month • 3-5pm – still OK? • Need speakers, topic ideas and host locations 2015 Industry Events (National) Email Summit - Feb 23-26 – Las Vegas, NV • Hosted by MecLabs • www.meclabs.com/training/marketing-summit/email-summit-2015 Marketing Ops Summit – March 10-12 – San Diego, CA • Hosted by Marcom Central • marcomsummit.com Marketing Nation Summit -- April 13-15– San Francisco, CA • Hosted by Marketo • community.marketo.com Sirius Decisions Summit -- May 12-14 – Nashville TN • Hosted by SD (B2B Marketing & Sales Alignment) • http://www.siriusdecisions.com/ Dreamforce Summit – Sept 15-18 – San Francisco, CA • Hosted by Salesforce • www.salesforce.com/events

  5. Connect ONLINE • Visit our Blog for updates: mapdfw.wordpress.com • Visit new job board • Connect via LinkedIn: Marketo User Group - Dallas • Tweet the group's hash tag: #DMUG • Visit Marketo Web Site > Resource Area > Events for live webinars • Log-in and visit the: Marketo Community • *Certification Program available.

  6. INTRODUCTIONS • Your company … name … title … • B2B or B2C audience? • How long a Marketo client? Salesforce? • Any specific questions you’d like answered today?

  7. TODAY’S SPEAKER • Speaker: Ryan Vong, Marketo Expert & Champion • Topic: The ‘Gold Standard’ for Marketo • Description: Will share foundational set-ups that are fast becoming the ‘Gold Standard’ for Marketo. Learn how to leverage components to build out a scalable and easier to manage system. • About: Ryan was the previous Silicon Valley User’s Group Leader. Digital Pi provides digital marketing expertise in marketing automation and related digital marketing technologies. Ryan Vong President & CEO Digital Pi, LLC www.digital-pi.net www.linkedin.com/in/ryanvong ryan@digital-pi.net

  8. Revenue is the New Marketing Mandate Funnel Conversion Rates by Marketing Automation Maturity

  9. Building Blocks to Revenue Performance Management All elements operate together toward a single outcome: achieving revenue goals

  10. DPI Gold Standard Value • Key components are located and operate from one place (global architecture) • Integrated: all components are designed to operate together toward common purpose • Complete: All core functionality is included from design to implementation • Documented: Enable or support new people, departments, or new requirements better and faster • Customizing from “known” baseline architecture: • Speeds development process • Accelerates customer learning and adoption • Produces a more reliable, cohesive configuration

  11. DPI Gold Standard Components Configuration Exception Handling Program Templates Naming &Organization Lead Lifecycle ADMINISTRATION ADMINISTRATION ADMINISTRATION PROCESS TRAINING & DEV CRM Behavioral Demographic Firmo Channel Definitions Reporting & Analytics INTEGRATION SCORING REPORTING REPORTING Source Attribution Sales Insight Content REPORTING SALES BUYER JOURNEY

  12. Marketing Funnel Questions

  13. Program Analytics

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