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Disseminating Health Policy Information

Disseminating Health Policy Information. Private Foundations Working to Improve the Health Care System Through Policy. Clancey Bateman MS/MPH candidate Tufts University. Private Foundations. Foundations which share the goal of improving health care and disseminating health policy information

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Disseminating Health Policy Information

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  1. Disseminating Health Policy Information Private Foundations Working to Improve the Health Care System Through Policy Clancey Bateman MS/MPH candidate Tufts University

  2. Private Foundations • Foundations which share the goal of improving health care and disseminating health policy information • The Commonwealth Fund • The Robert Wood Johnson Foundation • The Henry J. Kaiser Family Foundation • All 3 provide: • Free information on health policy topics in a variety of formats • Interactive tools

  3. The Commonwealth Fund • Mission: • “to promote a high performing health care system that achieves better access, improved quality, and greater efficiency, particularly for society's most vulnerable, including low-income people, the uninsured, minority Americans, young children, and elderly adults” • Provides funding for health policy research • Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, and the media

  4. www.commonwealthfund.org

  5. Commonwealth Fund Web Strategy • Topic-specific pages • Publications • Multimedia Center • Social Media • Twitter – @commonwealthfnd • Facebook • Blog • Distribution • RSS Feeds • Newsletters and E-Alerts • Customized Profile

  6. Commonwealth Fund Web Strategy

  7. CF SWOT Analysis

  8. Recommendations for CF • Improve resources for potential grantees • Allow RFP search and applications online • Add Library Cart and Citations Manager features • Increase use of social media

  9. The Robert Wood Johnson Foundation • Mission • “improving both the health of everyone in America, and their health care—how it's delivered, how it's paid for, and how well it does for patients and their families.” • Also provides funding for health policy research in: • Health care quality and equity • Access to care • Vulnerable Populations • Childhood Obesity • Target audience: health policy researchers, policymakers, state and federal government officials, healthcare organizations, journalists, and the media

  10. www.rwjf.org

  11. RWJF Web Strategy • Publications & Newsroom • Multimedia • Social Media • 16 Twitter feeds - @RWJF • Facebook • YouTube channel • Pioneer Blog • Interactive Community Feature • Customized profile

  12. RWJF Web Strategy

  13. RWJF SWOT Analysis

  14. Recommendations for RWJF • Improve and expand Community Feature • Make search features immediately apparent

  15. The Kaiser Family Foundation • Mission: • “dedicated to filling the need for trusted, independent information on the major health issues facing our nation and its people” • Target audience: policymakers, the media, the health care community, and the public • Does not provide funding

  16. www.kff.org

  17. Web Strategy • Topics of interest • Research • Fact Sheets • Issue Briefs • Data & Charts • Social Media • Twitter - @KaiserFamFound and @KHNews • Facebook – Health Reform Source • Interactive Tools • Polls • Infographics • Quizzes

  18. KFF Web Strategy

  19. KFF SWOT Analysis

  20. Recommendations for KFF • Improve overall website appearance • Increase text size • Improve layout to make more visually appealing • Add graphics and animation • Add more interactive features to build upon existing ones • Link to Facebook Page from homepage • Increase use of Social Media

  21. Web Strategy Comparison

  22. Questions? Thank you!

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