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Teoria ca teoria, dar practica ne omoara

Teoria ca teoria, dar practica ne omoara. WALK before RUN. Press & Social Media Kit. Cum arata site-ul companiei/organizatiei? Este clar structurat, prietenos ? Contine toate info necesare pentru a fi preluate urgent, copy-paste (foto, info, contact, video, comunicate)?. Sinergie.

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Teoria ca teoria, dar practica ne omoara

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  1. Teoria ca teoria, dar practica ne omoara WALK before RUN www.victorkapra.ro

  2. Press & Social Media Kit • Cum arata site-ul companiei/organizatiei?Este clar structurat, prietenos? • Contine toate info necesare pentru a fi preluate urgent, copy-paste (foto, info, contact, video, comunicate)? www.victorkapra.ro

  3. Sinergie • Am integrat canalele de social media (like etc)? • Am integrat aplicatiile? www.victorkapra.ro

  4. Nu țineți „secretă” prezența în Social Media www.victorkapra.ro

  5. Varianta pentru mobila site-ului • Este aceasta prietenoasa, simpla, utila? • Indeplineste functia de indrumare a consumatorului? • Vinde? www.victorkapra.ro

  6. Antrenament pentru conversatie • Calm • Interpretarea corecta a mesajelor • Proceduri clare • Training angajati (cine, cum, ce...) www.victorkapra.ro

  7. Cazul RyanAir versus Jason Roe www.victorkapra.ro

  8. Compania, producatoare de continut • Texte gata pentru copy-paste • News ready (SEO  • Cu diacritice/fara diacritice • Rezumat atractiv in corpul e-mail • Fara sintagme dragi bizonilor din conducere („misiunea noastra este”, ”satisfactia clientului”) • Foto/video www.victorkapra.ro

  9. Experiment Social Media inainte de proiecte mari • Cunosc editori online? • Cunosc bloggeri? • Stiu cum functioneaza FB, Twitter, corporate blog? • Am studiat ce a facut concurenta, ce au facut alte companii? www.victorkapra.ro

  10. Lista de verificat: • Site (kit) • Sinergie • Mobile • Continut • Experiment www.victorkapra.ro

  11. Va multumesc! www.victorkapra.ro

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