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Marketing tricks

Marketing tricks. Michał and Kuba. What is marketing?. Marketing is the process used to determine what products or services may be of interest to customers It is a process through which companies build strong customer relationships.

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Marketing tricks

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  1. Marketing tricks Michał and Kuba

  2. What is marketing? Marketing is the processused to determinewhat products or services may be of interest to customers It is a processthroughwhichcompaniesbuildstrongcustomerrelationships

  3. Do youthinkyouknowall the marketing tricks???

  4. How do we sense the worldaroundus?

  5. Senseof sight Sweet, sour, salty, bitter – we canrecognisetasteby ourtongue Now we cansaythat we canalsorecognise the taste by looking at something For example: brightorangefruit in front of oureyessays to ourbrain „watch out itssour!!!” No matterhowsourorsweet the orangesreallyare.

  6. Sense of touch • Ten thausandlittlereceptors in ourhandarewaiting to sendsignals to ourbrain • Studies have led to saythat: • The softer the sofa leatheris, the better we judge the sofa • TV remotecontrolmust have a goodweight, to get a goodjugment of client • The sense of touchisimportantfor companies. Itsnothingunusualthat car companies test the softness of upholstery.

  7. Sense of hearing Testshaveproventhatmusicwith 72 beats per minuteraisessales by 20 % Why? Pace of 72 beats per minuteexactlymatches the number of relaxedperson heart beat The properlychosenmusiccanmake a customer to staylonger in a shop, whichgivesmorechance to buy products in the shop

  8. Sense of smell It’s hard to imaginethataromacanmanipulateourfeelings and thereforeitcanmanipulateour point of view of something Apple, Sony and Samsung areorderingspecialaromas for their products, socalled „corporatesmell”

  9. Sense of taste Sometimeswe’reencouraged to trynew products in shops. Thisis the way to purchasethingsthat we didn’treallywanted to buy. We dontreallythinkabout the factif we reallyneedit and it’sprice at thattime, so we canspendlots of money

  10. One thing to remember • Alwaysaskyourselve a question: Do I reallyneedit? Knowing the fact, that we can be manipulated by marketing experts, we need to useourownjudgmentwhen we enter the supermarket and purchasedifferent products

  11. At the end a short video http://www.youtube.com/watch?v=snP40-unO0A

  12. Thankyou for yourattention

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