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Marketing

Marketing. Marketing Process - ‘analysis, planning, implementation, and control’ of marketing Analysing- Society becoming more environmentally friendly. New environmental practices leads to larger market share. Product differentiation Partnerships: Environmental agencies (ex. Eco-club)

cassidy-cohen
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Marketing

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  1. Marketing • Marketing Process - ‘analysis, planning, implementation, and control’ of marketing • Analysing- Society becoming more environmentally friendly. • New environmental practices leads to larger market share.

  2. Product differentiation Partnerships: Environmental agencies (ex. Eco-club) • Promotion through internet sites: Expedia and Google • Television ads • Promotions for environmental programs within the hotel

  3. Promoting environmental programs on the website • Pamphlets inside each of the rooms • Green Globe 21 • Eco-tax of $3

  4. Finance “Short term loss, for a long term gain”

  5. Costs Costs for: • low flush toilets • water savers on taps/showers • organic soaps/ biodegradable soaps • Initial staff training • energy-efficient compact fluorescent bulbs • High-efficiency air-conditioners. • sub meters to aid in detection and repair of water leaks, • drip irrigation and low-pressure sprinkler systems, and trigger nozzles on water hoses. • Green Globe 21 Certification

  6. Benefits (cost reductions): • Example: Stats from EAST (a consulting company) when they implemented some of the things were planning to do • Energy use was reduced by 12% per guest night. • Reduced 1,665,000 kWh of electricity • Used 160,000 L less liquid propane gas • Reduced water consumption by 50,000,000 gal. • Reduced carbon dioxide emissions by 2,140 tons per year. • estimated annual savings of US$333,000.

  7. Other areas we plan to see benefits from: • reduced staff turnover (training less often) • environmental benefits • local community benefits (destination remains sustained) • Consumer benefits (tourist destination remains sustained, and nice to come back to in years to come)

  8. Where to get the money from? • Eco-tax (take a per cent of the eco tax and put it towards becoming Green Globe certified, water saving taps, low flush toilets, etc.) • Partnerships • Local government (this is beneficial to the destination as well, it saves their environment)

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