Organizer

1. MITEX 2009: results Organizer Strategic Partner Association of Trade Organizations and Producers of Electrical Tools and Labor-saving Devices

2. MITEX 2009 November 10-13, 2009 Central Exhibition Complex Expocentr, pav.#2 Total exhibition square – 8 000 sq.m. • • •

3. MITEX 2009 213 exhibitors from 14 countries: Belarus Belgium Germany India Spain Italy China Latvia Poland Russia Taiwan Ukraine France Czechia 9700 visitors from 33 countries: Austria Armenia Belarus Belgium Great Britain Germany Georgia Egypt Israel Iran Spain Italy Kazakhstan China Kyrgyzstan Latvia Luxembourg Moldova The Netherlands Poland Russia Slovenia THE USA Thailand Turkmenistan Uzbekistan Ukraine Finland France Czechia Switzerland Sweden Estonia

4. Advertising campaign of 2009 40 printing specialized mass-media • 16 largest specialized portals • Contextual advertising • Optimization and advancement of the exhibition web-site • E-mailings on own databases (more 40 thousand addresses) • Direct informing of the largest wholesale trading companies (350 largest companies) • Post-mailing of invitation cards (30 thousand addresses) • Direct distribution of invitation cards (6 thousand – the trading companies, dealers) • The bulletin edition «MITEX News» (5 thousand, distribution through PH "Consumer", embassies, specialized exhibitions) • The outdoor advertising (September, November) •

5. Photo gallery More at www.mitexpo.ru

6. Geography of visitors 52,26% Moscow 12,04% Moscow region 11,05% Central region Volga region 6,74% South region 4,27% North-east region 2,82% Siberia 2,45% Ural 2,29% Saint Petersburg 2,14% CIS countries 1,85% Far abroad 1,61% Far East 0,48% 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00%

7. The purposes of visiting Professional interest 84,00% 16,65% Personal interest 5,65% My company is the exhibitor 0,00% 20,00% 40,00% 60,00% 80,00% 100,00%

8. The industries represented by the visitors Trade 44,96% Construction, repair 27,84% Mechanical engineering 13,57% Woodworking industry, furniture industry 7,20% 4,53% Transport 4,11% Private master 2,69% Media 2,64% Education 2,39% Housing and communal services 2,31% Military-industrial complex 2,21% Forestry 1,97% Fuel and energy complex 8,43% Other 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00% 50,00%

9. The types of companies represented by the visitors 32,39% Wholesale trade 32,25% Retail trade 24,89% Producer 20,94% Dealer/Distributor 8,74% Constuction company 5,28% Science, projecting 1,75% Authorities 11,05% Other 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00%

10. The status of visitors 30,96% Director 30,34% Middle level management 26,37% Specialist 2,81% Teacher/Student 2,47% Scientists 1,72% Civil servants 9,53% Other 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00%

11. The sources of information about the exhibition Internet 31,91% 30,34% From friends and partners 30,34% Post card 20,71% I visit MITEX regulary 5,09% Magazines/ News-papers 3,82% Other 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00%

12. Conference «Russian market of electrical tools. The condition and perspectives» Moderator Boris Grigorevich Goldstein The president of Association of Trade Organizations and Producers of Electrical Tools and Labor-saving Devices RATPE Lecturers: Dolgorukov Alexander Aleksandrovich The chairman of Marketing Committee of Association RATPE Marshev Albert Nikolaevich The Chairman of Board of Association ASKOM Pugachyov Sergey Vasilevich Deputy Head of Federal Agency on technical regulation and metrology Cossacks Boris Vasilevich Chairman of Board of Directors of Transkapitalbank Maltsev Andrey Anatolevich The sales manager of Open Company MERITLINK Andreev Alexander Nikolaevich The Marketing Director of the Moscow branch Hitachi Powertools NL B.V. Nazarov Sergey Viktorovich The Chairman of Board of Directors of Joint-Stock Company INTERSKOL More at www.mitexpo.ru

13. The seminar for Moscow teachers of technology Organizers: корпорация Black&Decker, The Moscow institute of open formation, the Moscow pedagogical state university. Alexander Anatolevich Karachev The Dean of faculty of technology and business of the Moscow pedagogical state university More at www.mitexpo.ru

14. The charity project «MITEX exhibitors for kids!» The project was organized for the Reabilitation Center for Children INSPIRATION. The project’s participants - Husqvarna, Black&Decker, AMIDA/Sparky, INSTRUMENT DWT, GARDEN TRADING, Wood Master magazine have presented the various manual electrical tools (drills, saws, etc.), the garden tools (a lawn-mower, trimmer) and a magazine subscription. After the ceremony of participants’ rewarding, children from INSPIRATION have visited the stand of Black&Decker where they could try and work with tools, and also compete among themselves in a twisting of screws. More at www.mitexpo.ru

15. Bosch Brand Day On November 12 BOSCH PT company – the leading company in electrical tools’ production has hold the closed meeting of dealers at MITEX – BOSCH Brand Day. The company specialists have presented the new electrical tools and discussed the important questions with their partners. The welcome word was said by Marshal Lutts, the Regional director of Electrical Tools Sales in Russia and CIS countries

16. MITEX team Michael Häussler MITEX Sales Director (Vienna) Tel.: + 43 1 230 85 35 - 34 Fax: + 43 1 230 85 35 - 50/51 m.haeussler@euroexpo-vienna.com Tatyana Mekhonoshina Marketing Manager Tel.: +7 (495) 925-6561/62 Fax: +7 (499) 248-0734 marketing@euroexpo.ru Ella Cigankova Coordinator of the exhibition Tel.: +7 (495) 925-6561/62 Fax: +7 (499) 248-0734 ella@euroexpo.ru Tatyana Bulavina MITEX Sales Director (Moscow) Tel.: +7 (495) 925-6561/62 Fax: +7 (499) 248-0734 info@mitexpo.ru Igor Vechkanov Technical Manager Tel.: +7 (495) 925-6561/62 Fax: +7 (499) 248-0734 vechkanov@euroexpo.ru Oxana Dohnalova Advertising Manager Tel.: +7 (495) 925-6561/62 Fax: +7 (499) 248-0734 dohnalova@euroexpo.ru