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Idea Exchange: The Practical Aspects of Doing the Most with your e-Newsletter

Idea Exchange: The Practical Aspects of Doing the Most with your e-Newsletter. Julie Reynolds Leslie Bradford Kathy Bowman. Your Customer Support Team Welcomes You!. To provide a meaningful open-discussion session where you share ideas and learn from each other. Objective.

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Idea Exchange: The Practical Aspects of Doing the Most with your e-Newsletter

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  1. Idea Exchange: The Practical Aspects of Doing the Most with your e-Newsletter

  2. Julie Reynolds Leslie Bradford Kathy Bowman Your Customer Support Team Welcomes You!

  3. To provide a meaningful open-discussion session where you share ideas and learn from each other. Objective

  4. Key components for discussion Facilitate discussions for each component Your ideas BizActions ideas Wrap up Checklist Agenda

  5. Healthy database e-Newsletter design Sponsor content Reports New enhancements Team Member adoption Key Components for a Successful e-Newsletter

  6. Process>> Database Create >> E-Newsletter Design Strategy >> Content Initiate >> Reports Learn >> Enhancements Commitment >> Adoption Key Components Theme

  7. ProcessHealthy Database

  8. Foundation for success Quality and quantity, not just quantity Develop a strategy Email append Process Healthy Database

  9. Internal List Development Policy One person in charge Goals for each quarter and for each Team Member The more you put in, the more you will get out Offline List Development Existing internal lists Rolodex, tradeshow attendee lists, business cards Encourage referrals Healthy Database Strategies & Tactics

  10. Online List Development Gather employee contact data Search Websites Post sign-up option on Website and promote Refer Colleague link Healthy DatabaseStrategies & Tactics

  11. Internal employees Clients (all key POC’s) Prospects, referral sources and former clients Association members Chamber of Commerce Journalists/editors for local and regional publications Healthy DatabaseTarget Audiences to Consider

  12. Again, one person in charge Manage & clean up Bad Emails at least once every other month Pull member download and review regularly Utilize Memo field for important searches and Email Radar Assign POC’s if not already assigned Healthy DatabaseBuilding & Maintaining

  13. Build your database without the work 40% - 60% success rate Append Bad Emails Email Append

  14. CREATE e-Newsletter Design

  15. Masthead Color scheme / Email template design Newsletter formatting Banners e-Newsletter Look & Feel

  16. Color Scheme / Email Template Design Matching the Color Scheme Choosing the right template design choice Various template design options Masthead Professional Masthead important for name branding Examples of Mastheads created by Sponsors Examples of Mastheads created by BizActions e-Newsletter Design Tactics

  17. Sponsor Created Mastheads

  18. Sponsor Mastheads Cont.

  19. Sponsor Mastheads Cont.

  20. BizActions Mastheads

  21. BizActions Mastheads Cont.

  22. Newsletter Formatting Edit Welcome Messages, customize Use Masthead links to promote Website Tweak verbiage to personalize; Greeting Line, Subject Line Banners Create Custom Banners to reflect company style Samples of Banners created by Sponsors Samples of Banners created by BizActions for Sponsors Using all available Banner slots can be too much e-Newsletter Design Tactics

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