What’s going on? There’s a map for that!

1. What’s going on? There’s a map for that! Mark Ehle, GISP Tippecanoe County Steve Maddison, Latitude Geographics

2. Agenda • Community visioning saw a need (for an app) • Current online events calendar/app • Citizen service request demo site led to an idea… • Visioning/ideation workshop to flesh out the idea… • HTML5 event submission and viewer websites demo • What’s next?

3. Community of Choice Study • In 2011-2012 a Community of Choice Survey was conducted by Next Generation Consulting • Key findings: • A perceived lack of places to go and things to do after work and on weekends • Retirees and Baby Boomers love the area, those under 40 don’t • Is an “app” the solution?

4. www.HomeofPurdue.com app • App developed after study only has 100-500 downloads over 2 years after release • Many people delete apps if they do not use them for space reasons

5. http://www.homeofpurdue.com/events/calendar.php Events Calendar • Events calendar requires user to fill out multiple fields to perform search • Search results in text list • Difficult to use on mobile devices

6. Citizen service request demo • Demo at 2014?? ESRI Conference • Used HTML viewer version 1.4 • Included 2 public sites and 1 internal site • Led to an idea…..

7. Modify service request site to create events site • Reconfigure HTML5 service request site to accept event submissions from venues or organizations • Reconfigure Silverlight request management viewer to public HTML5 event viewer • Reconfigure HTML5 service request assignment viewer to HTML5 event approval viewer

8. Technology Sites use workflows which can be easily modified using visual workflow designer.

13. GIS Project Design: Brainstorming & Ideation WorkshopFrank Garofalo, ESRI Interactive Team Manager • Purdue GIS Day 2015 • Worked with Clinical Design Professor and international Grad Student on Events site idea

16. Situation: Current State • Situation • All • No good central event source • Lack of consistent… • Local company can not reach the right audience

17. Business/Project Strengths • Strengths • Pro • Improved event attendance • Social media connect • More unsolicited promotion • Rate event • Check in at event • Quick to implement • Attendees • Audience meet new people • Connection (social) with like minded audience

18. Pressures/Demands • Pressures/Demands creating problems, challenges or opportunities • Get stake holders started • Promotion of site • Unable to link social media • Other attempts meet the need (existing app) • Needs curation • Venues cannot immediately post events

19. Implications • Consequences of failure to address challenges or seek the opportunity • Funding? • Deadlines • No significant implications

20. Solutions • Top 3 capabilities • Use social media to bring it together • FB event function take over • Pro: Put them in charge • I’m (near) (an) event that might be of interest to you • The user can make a request on the website for what they want • Connect on venues website to find your event

21. Unique Value Proposition • Clear, compelling message: Why is this solution better? • Easier for venues than current alternatives • Closest events to me based on interests? • Community involvement leads to staying here and spending money • Better idea of number of attendees

22. Benefits • Benefits • Free/no ads • Attendee • social talk will provide additional promotion • Events can be submitted anytime day or night, on any device. No need to call someone and play “phone tag”

23. Target Audience • Key Users/Stakeholders • Promotors/venues • Community leaders • Attendees • Students

24. Channels • Paths to Target Audience • Visit venues • Social media to users/citizens • Attendees Purdue social • Yammer • Yik Yak • Facebook • Twitter • Promotorschamber paper social

25. Key Metrics • Key objectives / Metrics • Pro • Number of events registered • Event holder would like to publish events on websites rather than newspaper • Venue continued use/ feedback • Success • Number or attendees money earned • Venue after event metrics • City • Reduces closures or cancelations

26. Target Audience • Bio: • A Purdue Student • Wants to find events and meet new people • New to area without support group

27. Empathy Mapping

29. Target Says: • Cold • Boring • Nothing to do around here • Boring & go out to big cities (i.e. Chicago) • Belonging • There’s nobody like me

30. Target Feels: • Lonely • Under huge pressure & depression • Lonely, fear or rejection • Disconnected from community • Find like minded people • Wants to meet peers with like interests • Likes live music • Uses Technology

31. Target Thinks: • Culture shock • Want community • Homesick • Distract from this… • Make friends

32. Target Pains: • Too much trouble to find events • Finding events • Suffer from different culture background • Find people

33. Gains: • Better at school • Feel confident when working and communicating with other students • Make connections • Success is measured with group activity attendance • Knowledge of area/ new things to do

34. Demo • Event Submission Site • Public Event Viewer

35. What’s next? • Map improvements • Add venue names • Add bus routes • Add Parking locations • More Event Type Symbols • Submission Additions • Submission Name • Image option • Event Address/crossroad

36. What’s Next? • Viewer Improvements • Remove un-needed widgets to improve load time • Add Social Media sharing button • Configure Tablet and Phone viewers • Add “Basemap” event types/time ranges

37. Questions? Thank You!