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Applying Research to Community Recruitment and Retention

Applying Research to Community Recruitment and Retention. Cheryl Burkhart-Kriesel, Ph.D. In partnership with team members R. Cantrell, B. Johnson, C. Narjes, & B. Vogt The University of Nebraska-Lincoln is an equal opportunity educator and employer with a comprehensive plan for diversity.

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Applying Research to Community Recruitment and Retention

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  1. Applying Research to Community Recruitment and Retention Cheryl Burkhart-Kriesel, Ph.D. In partnership with team members R. Cantrell, B. Johnson, C. Narjes, & B. Vogt The University of Nebraska-Lincoln is an equal opportunity educator and employer with a comprehensiveplan for diversity.

  2. Research was… • USDA – NRI (2006-08) • Census review • New resident household survey • Focus group interviews • Rural, regional perspective

  3. Why do people move to the region? % of Respondents indicating Important or Very Important

  4. Where do people find relocation information?

  5. New residents shop around: a job + quality of life = the package • Feature characteristics that make living there special and desirable

  6. Some new residents are coming home – for others, this is a new experience • About 1/3 of the new residents had a previous experience with area – 2/3 were new

  7. The majority are new to small town rural life • New residents are often looking for a “slower pace of life and “safety”

  8. Perceptions may not be correct!

  9. How they find rural communities - they talk to family • Can the community web site be used as a “one-stop” referral site for family and friends?

  10. After family – it is the Web! • Family is the most often used information source in relocation – the Web is next

  11. One example of relocation…

  12. New residents bring talents – they want to contribute to community life • Are there easy ways to connect with organizations, groups or events?

  13. Images are marketing “gold”!

  14. “Slower pace of life…”

  15. Sell your community accurately: don’t hide it - don’t over sell! • New residents often had to work hard to find “hidden treasures”… it should not be that difficult!

  16. Adapting to rural life…

  17. A regional airport shuttle service!

  18. Share history, successes, dreams for the future: communicate vision

  19. An example of vision… • Communicate vision by showing results

  20. Retention? Share easy and fun ways to meet people - develop friendships • A higher level of “sense of belonging “ can translate into higher retention

  21. New resident event

  22. Research – right time & place • Building Entrepreneurial Communities Act(BECA) • Funded by the Nebraska Department of Economic Development • Encouraging new resident recruitment projects • Developing Websites for Community Growth • Funded by the Nebraska Information Technology Commission • Encouraging site development with a purpose

  23. Applying Research to Community Recruitment and Retention Cheryl Burkhart-Kriesel, Ph.D. In partnership with team members R. Cantrell, B. Johnson, C. Narjes, & B. Vogt The University of Nebraska-Lincoln is an equal opportunity educator and employer with a comprehensiveplan for diversity.

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