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UNIT ELEVEN

UNIT ELEVEN. NEW BUSINESS. 外语学院大学英语教学部外招生教研室制作. ML Book three unit one overview. Reading Developing a new industry. Starting up Understand New business. Language review Time clauses. Vocabulary Economic terms. Skills Dealing with numbers. Listening

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UNIT ELEVEN

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  1. UNIT ELEVEN NEW BUSINESS 外语学院大学英语教学部外招生教研室制作

  2. ML Book three unit one overview • Reading • Developing a new industry Starting up Understand New business • Language review • Time clauses • Vocabulary • Economic terms Skills Dealing with numbers Listening Starting new businesses Case study Marcia Lee Jeans Textbook-- page(98-105)

  3. VOCABULARY • Verbs • accuse • bribe • dominate • gauge • grant • institute Nouns accusation bribery domination gauge grant institution

  4. VOCABULARY • Adjectives VerbsNouns • modern modernisemodernisation • private privatiseprivatisation • regulatory regulateregulation • suitable suitsuitability • unemployed unemploy unemployment

  5. VOCABULARY • accuse • 警方指控他谋杀。 • The police accused him of murder. • backup • I’ll back you up. • This is a backup copy. • bribe • 他贿赂警察。 • He bribed the policeman.

  6. VOCABULARY dominate • 伟人能以人格的力量支配他人。 • A great man can dominate others by force of character. fund • 他决定资助太空计划. • He decided to fund the space program. gauge • 一种性格测试a gauge of character • 我想估计出那儿有多少人。 • I tried to gauge how many people were there.

  7. VOCABULARY grant • 政府给了我们一笔补助，用来盖另外一间教室。 • The government gave us a grant to build another classroom. • 董事会满足请愿者的要求． • The board of directors granted the petitioner's request.

  8. VOCABULARY incentive • 设立剌激性奖金以提高的生产率 • an incentive bonus for high productivity propose, proposal • 他提议我们去散步。 • He proposed that we should go for a walk. • 他向她求婚, 她接受了。 • He proposed to her, and she accepted.

  9. VOCABULARY • renew, renewal • 在乡村的空气中我恢复了精力. • I renewed my spirits in the country air. • 在图书馆的书到期前续借 • renew the library books before they were overdue. • sort out • 请把这些文件整理一下,用夹子夹在一起。 • Sort out these papers and fasten them together with a clip, please.

  10. “There is always plenty of business, if you are smart enough to get it.” • The key idea here is probably ‘if you are smart enough to get it’ – smart enough, for example, to see which of the possible opportunities listed above is the best way to go. When general decline in business activity, any new business activity may be very difficult to develop –investors will be unwilling to lend and potential customers unable or unwilling to buy. But, even when times are hard, clever entrepreneurs are able to sell things people want.

  11. STARTING UP: WHAT CONDITIONS ARE IMPORTANT FOR PEOPLE STARTING NEW BUSINESSES?

  12. STARTING UP: Low taxes:a flexible labour market, where there are not only low taxes on companies but also low social costs (low payments from companies and employees for benefits such as health care and unemployment benefit), where it is easy to fire people when activity decreases, and where people quickly find new jobs when activity increases again. Skilled staff:the requirement for a good national education system and good company training of employees.

  13. STARTING UP: Low interest rates means that it is cheap to borrow money to develop new business activities. Cheap rents for office and factory space are of course more attractive than expensive ones, but having your office in the right place at a higher rent may be more attractive than having it in the wrong place at a lower one.

  14. STARTING UP: A stable economy is beneficial because businesspeople are able to plan better when there is less uncertainty about future inflation, taxes, etc. Good transport links are important for your employees to get to work and for salespeople to get to customers, but also for distribution of goods if your business does this.

  15. STARTING UP: • Training courses provided or funded by the government can be helpful in developing the skills of budding entrepreneurs. • High unemployment may mean that the wages you can pay are lower, but you may not be able to find the people with the skills you want if you set up your business in an area with a high level of joblessness.

  16. STARTING UP: • In manufacturing, a strong currency means that imported raw materials are cheaper but that your exports will be more expensive than those from some competing countries. But if your products offer more benefits, they may justify a higher price. • Government grants may be used to try to persuade companies to set up in areas with high unemployment but, if the area if unsuitable for other reasons (such as unskilled staff, distance from markets, etc.), these grants will not be enough.

  17. STARTING UP: Other conditions:the importance of language in setting up abroad. For example, countries such as India where English if widely spoken in business may be attractive for this reason – see, for example, the growth of India’s software businesses.

  18. Vocabulary: economic terms Match A 1 C 2 D 3 B 4 F 5 G 6 I 7 A 8 E 9 H 10 J

  19. Vocabulary: economic terms B&C Answer

  20. Vocabulary: economic terms B&C 1 inflation rate 2 interest rate 3 exchange rate 4 GDP 5 balance of trade 6 unemployment rate 7 foreign investment 8 tax incentives 9 government bureaucracy 10 labor force

  21. Listening 11.2 • A • 1 confident 2 determined 3 research • 4 competitors 5 service 6 backup • 7 business 8 personal B • Business plan • Relationship with your bank • Marketing campaign Answer 11.3 Answer

  22. Words in the listening: • Arena n.[C] • 1. (古罗马圆形剧场中央的)角斗场,竞技场 • 2. (周围有观众席的)比赛场,竞技场 • an arena for boxing matches • 拳击比赛场 • 3. 【喻】竞争场所,活动场所 • A member of congress works in the political arena. • 国会议员在政界活动。 • 4. (圆形剧场中央的)圆形舞台

  23. Words in the listening: • Mentor • [希神]门特(良师益友), 贤明的顾问, 导师, 指导者 • 1. (M-)【希神】门特(Odysseus的忠实朋友,又为其子的良师) • 2. 良师益友 • benchmark • [计] 基准 • n.[C]

  24. Reading B 1 microelectronics 2 Sicilian chairman of ST Microelectronics 3 Europe’s largest microelectronics group and the 6th largest in the world C 1 Silicon Valley; a good university to work with local business, to encourage research 2 EU, the Italian government and local organization 3 highly-educated, unemployed young people; government and EU incentives

  25. Reading D • 1 transformed • 2 competitive • 3 ingredients • 4 incentives • 5 plant • 6 facilities • 7 exceeded

  26. transform • Success and wealth transformed his character. • 成功和财富改变了他的性格。 • A steam engine transformsheat into power. • 蒸汽机将热能转变成动力。

  27. commitment • a commitment to pay $50,000 to Red Cross • 承诺向红十字会提供50000美元 • I've taken on too many commitments.我承担的义务太多了。 • He doesn't want to get married because he is afraid of any commitments. • 他不想结婚,因为他害怕承担任何责任。

  28. ample • We have ample money for the journey. • 我们有足够的钱去旅游。 • Ample food and clothing by working with our own hands. • 自己动手,丰衣足食。 • an ample lobby 宽敞的休息室

  29. exceed • The cost will not exceed $50. • 费用不会超过50美元。 • The results of the competition exceeded our expectations. • 比赛的结果比我们预料的好。 • This month's amount of deposits in the bank exceeds last month's by fifteen percent.这个银行本月的储蓄额超过上个月百分之十五。

  30. Language review A • 1 g 2 e 3 f 4 d 5 a 6 b 7 h 8 c • B • 1 before/until • 2 when as soon as • 3 when/before/after/as soon as • 4 when/before/after/as soon as • 5 when/while • C • 1 before 2 as soon as 3 before 4 while • 5 when 6 when 7 when 11.4

  31. Skills11.6 1 a) 1.2% b) 1,258,000 2 a) $1.8 billion b) 18% 3 a) 1/3 b) 5,000 4 a) 0.5% b) 2.8% 11.5 11.6

  32. Company Marcia Lee jeans Based in NY Price range Upper Segment Fashion conscious people aged 15-40 Factories East Coast US, not owned by Marcia Lee Kept low Costs Wants to expand into Europe New factory-number of workers 2,000 Source of denim Imported from several countries To be decided among countries A, B, C, D

  33. Thank You ! www.themegallery.com

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