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Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices. Our children and families are the primary patrons What we eat and drink has a profound effect on our health People can’t make healthier choices if none exist Children are less healthy and more overweight .

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Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

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  1. Healthier Concessions Maximizing The Bottom Line Maximizing Healthier Choices

  2. Our children and families are the primary patrons • What we eat and drink has a profound effect on our health • People can’t make healthier choices if none exist • Children are less healthy and more overweight

  3. Barriers to Making the Change • People won’t buy healthy food • They’ll just buy the junk food somewhere else • Healthier food is more expensive/perishable • Food establishment expertise lacking

  4. Maximizing the Bottom Line • Consultant/SHIP Nutritionist • Explored ways municipal concessions can both maximize profits and offer a healthier menu • efficiencies in operations • cost of goods sold • menu adjustments • Work with vendors

  5. 2011 MENU - EDINA POOL

  6. Fiscal Improvements Implemented financial advice of consultant • Discontinued sale of candy • Decreased number of total menu items • No item under $2 • Reengineered menu to consider “Cost of Goods” and “Cost of Labor” • Removed some unhealthy items and added healthier items

  7. 2012 Menu

  8. Availability of Food & Beverage options at Edina Aquatic Center

  9. Number of Options Available

  10. Income

  11. Dwan Golf Club Menu primarily sandwich meals • Made “stealth” changes to menu • Decreased the hamburger and deli meat portion • Decreased portion of the french fries • Increased spices, decreased salt in sandwich fillings • Increased price on candy and reduced selection • Increased number of granola bars available • Reengineered menu to consider “Cost of Goods” and “Cost of Labor”

  12. Portion Size Changes

  13. * Edina Aquatics Center – Increased profits $4,729 over 2011 Richfield Pool – Profits up 20%, $8,000 Dwan Golf Club – Profits on Concessions up 6% *Eleven concession stands have implemented – none report loss of income

  14. Healthier Concessions . . . • Increases people’s choices • Does not interfere with profits • Promotes the well-being of community residents, especially children • Is the public face of community’s commitment to health

  15. QUESTIONS?

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