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Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

11-3. Chapter 11 Objectives. Distinguish between advertising

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Relationship Building: Public Relations, Sponsorship, and Corporate Advertising

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    2. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising The role of public relations, sponsorships, & corporate advertising in relationship marketing and IMC Chapter TitleChapter Title

    3. 11-3 Chapter 11 Objectives

    4. 11-4 The Role of Public Relations

    5. 11-5 The Role of Public Relations

    6. 11-6 The Role of Public Relations

    7. 11-7 The Public Relations Job

    8. 11-8 The Public Relations Job

    9. 11-9 The Public Relations Job

    10. 11-10 The Public Relations Job

    11. 11-11 Sponsorship and Events

    12. 11-12 Sponsorship and Events: Types of Sponsorship

    13. 11-13 Sponsorship and Events: Types of Sponsorship

    14. 11-14 Sponsorship and Events: Types of Sponsorship

    15. 11-15 Sponsorship and Events: Types of Sponsorship

    16. 11-16 Sponsorship and Events: Types of Sponsorship

    17. 11-17 Sponsorship and Events: Methods of Sponsorship

    18. 11-18 Sponsorship and Events: Measuring Sponsorship Results

    19. 11-19 Corporate Advertising

    20. 11-20 Corporate Advertising

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