1 / 0

Facebook Opportunities

Facebook Opportunities. Phillip Rather | Account Executive Charlton Gholson | Account Manager. 1. 2. 4. 3. 5. Welcome. Product Overview. Agenda. Product Roadmap. Q&A. Strategies and Best Practices. Welcome. Account Team. Account Executive – Phillip Rather

charis
Download Presentation

Facebook Opportunities

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Facebook Opportunities Phillip Rather | Account Executive Charlton Gholson | Account Manager
  2. 1 2 4 3 5 Welcome Product Overview Agenda Product Roadmap Q&A Strategies and Best Practices
  3. Welcome
  4. Account Team Account Executive – Phillip Rather Works with you to identify new opportunities, respond to RFPs, and understand our Premium Ad products. Account Manager – Charlton Gholson Serves as your main day-to-day contact to provide support, share best practices, and and provide training and education on new products and capabilities.
  5. How could you build around people? Dachis Clients Here!
  6. Product Overview
  7. 1 2 4 3 5 The Social Graph Facebook Pages and Places Products Premium Ads Marketplace Ads and Sponsored Stories Platform Applications
  8. Visualizing the Social Graph
  9. Easily add Facebook to a site with Social Plugins and Open Graph protocol Like (Recommend) buttons Activity & recommendation plugins Register and Log-in Commenting
  10. Facebook Connect/ Graph API
  11. Increase Traffic with Like button When a user clicks Like, it (1) publishes a story to their friends, (2) adds to their profile, and (3) is discoverable through search (4) Publish back
  12. Two Ways to Like Open Graph Article Likes: Establishes the connection between a person on facebook and a piece of content Publishes that connection to that person’s profile for their Friends to see Other Open Graph Object Likes: ALL OF THE ABOVE plus: The Like of that page will appear in the “Likes and Interests” section of the user’s profile Ongoing updates can be published to the user Your page will show up in Search Ads can be targeted to the user’s Likes
  13. Drive engagement with Recent Activity and Recommendation plugins Once you have included Like buttons on a lot of your pages, you can use other social plugins to turn those user interactions into more engaging experiences throughout your site. Users who click on the Activity Feed plugin generate 4x page views as the average media site viewer Best practices:--“Above-the-fold” --Multiple pages
  14. Facebook Comments
  15. Optimize with Insights Domain insights Demographics What portion of Facebook users are logged in? What type of users like this article? What are people liking and sharing the most/least? Where are the users liking? Like sources
  16. Facebook Page Communicate. Express. Engage. ExpressPage owners can feature photos of recent, relevant experiences at the top of the Page CommunicatePublish timely messages and announcements to your fans EngageEngage with your Page’s News Feed from the Page’s point-of-view
  17. Facebook Page Product details Profile PictureJPG, GIF or PNG 180x540 px Category Describe your business Thumbnail PicturesRelevant, recent images Status 420 characters Real-time conversations Brand information Wall Real-time updatesFan & Brand content Multi-media content Prioritized Wall PostsPosts are sorted by levels of engagement
  18. Facebook Page Measurement Demographic, geographic insights Referring traffic data Page-specific tracking
  19. Facebook Page Measurement Fan engagement with Page Fan interaction with posted content
  20. Places allow for check-ins Places Page (shows friends activity) Friends’ News Feed
  21. DealsA new way to connect with customers Reward customers when they check in on Facebook Generate in-store traffic Generate buzz among friends online Build loyalty
  22. Individual Deals Loyalty Deals Reward your most loyal customers and offer a deal after a certain number of check-ins Launch a new product, offer a promotion, or reward customers. This is a great way to drive in-store traffic Charity Deals Friend Deals Give back to the community and incentivize customers to check in by offering charity donations Encourage customers to bring their friends and family to your stores
  23. 2 Million Platform Developers
  24. Applications Unique, Innovative engagement opportunities
  25. Three audiences for consideration Unconnected Friends of Fans Fans
  26. Target Facebook population not connected to brand 3 key targeting strategies for brands Target brand’s fan base Target brand’s friends of fans 527M friends 19M fans
  27. Marketplace Ads Like Event Standard
  28. Sponsored StoriesA new product to drive word of mouth at scale Value for users: Recommendations from trusted friends are the best kind. Value for businesses: Word of mouth marketing at scale.
  29. Sponsored Stories Davidlikes this brand Davidlikes this brand Your Brand STEP 2: A story is generated on David’s friends’ News Feeds, which they may or may not see Like Sponsored Stories STEP 1: David likes a brand, uses an application, or checks in to a location STEP 3: If this brand included Sponsored Stories in their Facebook Ads campaign, David’s friends see this story in the right column
  30. Page Likes Sponsored Stories are generated when a person likes your Page Stories appear in the News Feed and right-hand column with ads
  31. Page Posts Sponsored Stories support the content that your Facebook Page publishes to the people who like your Page
  32. BENEFITS Brand measurement Demographic Targeting Number ofAd Types High share of voice Guaranteed delivery Primary Use 7 PREMIUM Brand MARKETPLACE Action 4 Premium Ads offer unique benefits use circles as the key? show photos or events pages
  33. TIME SPENT ON HOMEPAGES Facebook has the highest time per homepage impression 50 46.0 45 43.1 40 Seconds 35 30 30.9 27.5 27.2 25 23.0 22.9 20 AOL MSN Google Yahoo YouTube NY Times Facebook Premium Ads drive brand impact High share of voice on the most highly trafficked pages Source: Nielsen Premium ads
  34. Premium Ads Sampling Video Comment Like Event Poll
  35. Premium Video Comment Ad I love Virgin America! 1. Click thumbnail to play video 2. Background dims and video plays in center of screen. Fan Page or “like” video during play. 3. At the end, click to brand Page or share video with friends 4. Comment on video for friends to see
  36. Premium Poll Ad 3. See your friends’ results 1. Respond to poll 2. See results
  37. Premium Sampling Ad 1. Click to get a free sample 2. Enter your shipping info and get a free sample
  38. Strategies &Best Practices
  39. Premium Product Positioning Drive 2 key business objectives for brand marketers: Launching new products & Driving constant awareness of brand/product with an always-on strategy Launch strategy Always-on strategy Target Block Campaign Sustained Highly targeted by demographics or geographies Target Reach Block Low targeting, broad reach Concentrated & prioritized delivery across 1-3 Days Extended, constant delivery across 6 weeks, 1 month Duration
  40. Launch Strategy
  41. Always-on Strategy
  42. Launch Strategy *Client examples are all for use-case purposes. No real data used here.
  43. TIME SPENT ON HOMEPAGES Facebook has the highest time per homepage impression 50 46.0 45 43.1 40 Seconds 35 30 30.9 27.5 27.2 25 23.0 22.9 20 AOL MSN Google Yahoo YouTube NY Times Facebook Premium Ads drive brand impact High share of voice on the most highly trafficked pages Source: Nielsen Premium ads
  44. 2 3 4 1 Marketplace Ads drive action Auction-based pricing Drive actions Off-site clicks Transactions Game installs E-commerce sales Kick-start fan base
  45. 30M players 80M players Design More Socially FarmVille XBox Sources: Mashable, Gamespot
  46. Product Roadmap
  47. Upcoming Additions Facebook Studio Opportunity for agencies to showcase work, get ‘Liked’ by peers in creative and marketing community Singular resource for education, news, training CLIO for Facebook Integrated Media Multi-client Management Dashboard Manage multiple clients from a single login
  48. Resources
  49. Resources Platform/Social Plugins: https://developers.facebook.com/showcase/ Case Studies: https://www.intern.facebook.com/FacebookAds?v=app_7146470109&ref=ts …and of course, your Facebook Account Team!
  50. Thank you!
More Related