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What is the social media revolution?

Separation. Information. Means of distribution. What is the social media revolution?. Its different. Social media. Traditional media Digital marketing. Doesn’t understand the difference. Understands the difference. We like what you do. We don’t like what you do. CONVERSATION.

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What is the social media revolution?

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  1. Separation Information Means of distribution What is the social media revolution?

  2. Its different Social media Traditional media Digital marketing

  3. Doesn’t understand the difference Understands the difference

  4. We like what you do We don’t like what you do CONVERSATION Who are you, what do you do CONTENT Here’s how to make it better COMMUNITY

  5. Gartner Hype Cycle

  6. Gartner Hype Cycle Productive Engagement Arrival of Intelligence False Engagement

  7. “Social media is a new channel you can use to ‘reach out’ to your citizens” WRONG!

  8. Get the connected crowd to support what you do, rather than replace what you do

  9. WRONG! “Facebook (Twitter, blogs, YouTube) is a form of media or content platform”

  10. Four pints of Facebook, three glasses of Twitter and a blog

  11. “Our objective is to grow our Facebook fan base” Social media is not good for communicating with all of your audience Social media is about communicating with exactly the right people at exactly the right time

  12. Community Individuals will form communities to manage their interaction with institutions Individuals will not want to be managed within communities controlled by institutions

  13. Gartner Hype Cycle Arrival of Intelligence False Engagement

  14. The arrival of intelligence Picture of accountant Discovery of the right conversation What is the value of a ?

  15. Gartner Hype Cycle Productive Engagement Arrival of Intelligence False Engagement Social media is not a function of communications Social media is changing the relationship between individuals and institutions

  16. We like what you do We don’t like what you do CONVERSATION Who are you, what do you do CONTENT Here’s how to make it better COMMUNITY

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