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Kiss 101 media pack. Q2 2014. TOPLINE HIGHLIGHTS – Q2 2014. KISS 101 is commercial market leader with 453,000 listeners On average listeners listen to KISS for 5.7 hours a week In total KISS listeners listen for 2.6 million hours each week
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Kiss 101media pack Q2 2014
TOPLINE HIGHLIGHTS – Q2 2014 • KISS 101 is commercial market leader with 453,000listeners • On average listeners listen to KISS for 5.7 hours a week • In total KISS listeners listen for 2.6 millionhours each week • KISS has a market share of 5.2%amongst all adults 15+ • KISS is commercial market leader for reach and share amongst 15-24s15-34sand 15-44s • Our strongest audience is 15-44sin which we are commercial market leader with 368,000 listeners • KISS 101 has 207,000 ABC1 listeners and 302,000 Housewives/main shoppers • Rickie, Melvin and Charlie in the Morning reaches199,000 listeners • Jez from 9am-12pm reaches 252,000listeners • Neev on 12-3pm and reaches 202,000listeners • Michael and Tinea from 3-7pm reaches253,000 listeners • KISS 101 is part of KISS UK which reaches 4.6 million adults across the UK Source: RAJAR Q2 2014
KISS 101:DEMOGRAPHIC PROFILE 45+ 35-44 Female C2DE % 25-34 Male ABC1 15-24 Source: RAJAR Q2 2014
AGE VS. COMPS % Source: RAJAR Q2 2014
WEEKLY REACH ADULTS: KISS VS. OTHER STATIONS IN IT’S TSA 000s Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA
WEEKLY REACH 15-24: KISS VS. OTHER STATIONS IN IT’S TSA 000s Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA
WEEKLY REACH 15-34: KISS VS. OTHER STATIONS IN IT’S TSA 000s Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA
WEEKLY REACH 15-44: KISS VS. OTHER STATIONS IN IT’S TSA 000s Source: RAJAR Q2 2014* Station TSA doesn’t cover all of KISS TSA
% OF KISS LISTENERS WHO LISTEN TO OTHER STATIONS Source: RAJAR Q2 2014