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Intl. Group # 1: Bartha Zsolt Adrian Geismaier Sunna Valgerðardóttir Agnes Csende

My Copenhagen A New Concept for the World Out Games in Copenhagen 2009. Intl. Group # 1: Bartha Zsolt Adrian Geismaier Sunna Valgerðardóttir Agnes Csende Muhammad Aijaz. What are the World Out Games?.

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Intl. Group # 1: Bartha Zsolt Adrian Geismaier Sunna Valgerðardóttir Agnes Csende

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  1. My CopenhagenA New Concept for the World Out Games in Copenhagen 2009 Intl. Group # 1: Bartha Zsolt Adrian Geismaier Sunna Valgerðardóttir Agnes Csende Muhammad Aijaz

  2. What are the World Out Games? • Festival that celebrates homosexuality, bisexuality, transsexuality and other sexual orientations and ways of life • Sports, culture, events, concerts, shows, contests, human rights, gay pride... • Will take place in Copenhagen, July 2009

  3. Our Main Target • Young people (16-25), GLBT Wider target group: • Young people (16-25), straight • Women • Everybody with an open mind • How do we market the World Out Games interactively for this group? • What is missing from their current marketing strategy?

  4. What signifies our main target? • Complex and live fast • Crave simplicity in their life • Use the internet almost daily • Feel bored easily • Live in a constant flow of all sorts of information, and filter irrelevant things out automatically

  5. The Research • Internet, internet, internet WOG’s website, databases, MySpace, YouTube, Wikipedia... • The World Out Games brochure • Interviews • Fellow students and counselors

  6. What was missing? • More advertising!!! • Different kind of advertising • Better marketing on YouTube and social networks • Better website (although we liked it) • Fashion venue • More humour, life, speed and “modern” types of advertising • Think bigger!

  7. Our Idea • We liked the World Out Games’ current website • Could be better • How? > More Web 2.0, “younger”, more fun... We want to present Copenhagen, as well as the World Out Games. After all, people have to go there to attend the Games. We should make them want to...

  8. My CopenhagenA testimonial view of Europe’s most diverse city • A new link to a subpage: My Copenhagen • Six Sides of Copenhagen • We meet Sofie, Jesper, Inge & Jytte, Katherine, Sören and Diana • Different ages, different types, different lifestyles • All gay, living in Copenhagen

  9. Personal Details • Each person has his or her own subsite • Profile, interests, occupation • Favorite food, music, places to eat, shops, cafés, clubs, bars, parks, hairdressers... • Their part in the World Out Games • Video / Testimonial • Personalised map • Blog / link to his/her own website • His/her personal links > Web 2.0 interactive

  10. The Videos • Research have shown that testimonials work very well as advertisements • Although the website already contained a video, we thought we should take it to a different level to apply to our target group

  11. The Videos • A short, fast and fun presentation of each person’s view of Copenhagen – their favorite places in the city (stores, restaurants, parks, clubs...) • Fast cuts, lots of material, interesting people and a diverse city with endless possibilities

  12. The Map • A personalised map from each person • Favorite places marked • A route people can take to explore the city

  13. How can it be realized? • Simple, cheap and easy to put into realization. • 6 different persons should not be hard to find, and the videos are not complex • Simple designs that are already there

  14. A(ttention) IDAS • We created something that is easy, fun and exciting to look at. • Advertise on social networks online, and we aim our product at young people who are curious and open minded. • Fun videos of real people, introducing something even more real and fun • By getting people’s attention with the videos and website, the World Out Games is receiving their attention, which is our goal.

  15. A I(nterest) D(esire) AS • Diverse characters - everybody can find something they can relate to. • “Maps of Interests” / “Videos of Interests” • We want to create desire on many levels: People visiting the website more, learning more about the games, about Copenhagen… • Most of all we people to attend the World Out Games in Copenhagen 2009.

  16. AID A(ction) S • Attend the games! Participate! Spend money! Open your mind! Take action! • Check out the website, watch the videos, get to know our characters and the city they are presenting. • Come to Copenhagen!

  17. AIDA S(atisfaction) • The games are a product • When consumers like a product, they buy it again • The games will not become an annual event unless people are willing to attend again and again. • And if their satisfaction is fulfilled, they will.

  18. Vi ses i København! Venlig hilsen, Sofie...

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