Top social media trends to watch out for in 2020

1. Top social media trends to watch out for in 2020 No matter how successful your social media marketing strategy is, you need to amend it from time to time as per the latest trends. It is all about staying ahead of the curve to reap all the benefits it has to offer. Hiring a firm offering ​Social Media Marketing in Toronto is not enough as an owner of the business, you need to ensure that you keep educating yourself with the latest trends to follow the strategy carefully and ask the marketers to change if you feel so. The social media is evolving every day and you need to keep amending your strategy as per the latest trends. Let’s discuss some of the social media trends that will rule in a few next months. The year of the voice strategy Search engines are still going strong and are the first preferred choice among users to find something. However, the way the search has been changed. With smartphones in their hands, they are now using the voice search feature to search for anything. Furthermore, voice assistants such as Google Home Devices and Amazon Echo have been used by the users. Experts predict that almost half of the searches will be performed through voice functions by the end of 2020. Even an ideal ​SEO company in Toronto would optimize content for voice search as well. Social media marketers must need to understand this trend and amend their social media strategies accordingly. It is the time for mobile-friendly websites

2. Well, there has been so much talked about this, but still, it is worth repeating that you need to have a mobile responsive site to enjoy all the organic traffic coming from genuine SEO and social media marketing efforts. Furthermore, Google also penalizes websites which are not mobile responsive. Users will not visit your site again if it is not a mobile responsive website. Having a Mobile-First strategy is a must for your website. Messenger Apps Will Continue To Evolve Millennials love to chat through different social media messenger applications. Users use social messaging more than social media. The most used social messaging apps are WhatsApp, Messenger, WeChat and Viber are enjoying millions of users and with the superior user interface and superlative user experience, they have carved a niche for themselves. The total number of Facebook Messenger users just crossed over 1.2 billion and the total number of messages exchanged is more than 2 billion per month. Your social media strategy should focus more on improving the user experience when it comes to chatbots. It will make it easy for users to engage and communicate with the brand easily and efficiently. Video Content Is Here To Stay There is one trend that is ruling now and will rule for the next few years certainly and that is the usage of videos. No text, no images, but videos are the first choice among millennials as they love to watch rather than read. You can tell your story more engagingly and entertainingly when you use video marketing. If video marketing is not the part of your social media marketing plan, add it now to get that instant boost in engagement. Stories Will Continue to Grow In Popularity The concept of stories was introduced by Snapchat first and then Instagram and Facebook followed and now, it has exploded like anything. Though a story will delete automatically

3. after 24 hours, people are loving the concept and the brands are also using this feature for marketing and branding. There are almost 400 million people who use stories daily and the number is ever increasing since then. You can come up with interesting videos with insightful information about your products and services and post stories on social media platforms to educate your followers. Stories also will likely to rule in the next upcoming years. Niche Marketing Is Worth Exploring The success of social media marketing or SEO strategies depends on the quality of engagement and not the number of engagements. It means that you need to ensure that you reach out to a few right people compared to a huge number of people who are not interested in what you have to offer. Users nowadays are frustrated and annoyed from the over-saturation of content on the main social media networks. They are looking out for other social media networks that have a few, but right and interesting posts which are relevant to their interests. By following niche marketing, you can engage with the right community that is interested in you. Once you are connected with your target audience, you can start knowing them better and create content that might interest them. It improves your chances of better and actionable engagements. With niche marketing and engagement, you will be able to redefine your relationships with your users by creating personalized content for them. In addition to that, you also don’t need to worry about competing with Facebook and other social media networks as you have your target audience in your mind. The market for Generation Z

4. Young enthusiasts whose age fall between 13 and 22 years are Gen Z. These users are hyper-connected, highly opinionated and are more concerned and conscious about world events. Social media networks have given them a platform to express their voices. They are the people who have used social media from their growing days and they are the next generation of customers. You need to lure this generation as they hold the future. Final Thoughts Hire a firm offering ​social media marketing in Toronto and discuss with them about these trends and how you can accommodate such trends in your existing social media marketing strategy. Remember that you need to keep amending your social media strategy to reap all the benefits it has to offer. Contact Us Company Name: ​ Chameleon Digital Media Address: ​667 King Street West, 3rd floor Toronto, Ontario, M5V 1M9, Canada Phone:​ +1(416) 644-8597 Email id: ​info@chameleondigitalmedia.com Website:​​www.chameleondigitalmedia.com