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Networking from Your Computer

Presenter: Melissa Cline-Douthitt Metropolitan College/CREW Career Center. Networking from Your Computer. Leveraging Social Media and Technology in Your Job Search. Agenda. 1. The Importance of Networking and Branding Yourself. 2. Social Media and Technology Networking Tools.

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Networking from Your Computer

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  1. Presenter: Melissa Cline-Douthitt Metropolitan College/CREW Career Center Networking from Your Computer Leveraging Social Media and Technology in Your Job Search

  2. Agenda 1. The Importance of Networking and Branding Yourself 2. Social Media and Technology Networking Tools 3. Additional Resources and Links to Review

  3. Section 1 The importance of networking with technology Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did – Mark Twain

  4. The Importance of Networking • Over80percent of job seekers indicate finding positions through networking instead of through advertised positions (newspaper, websites, etc). • In-person networking can include joining professional associations, meetings, conferences, and informational interviews. • Networking, though, has changed with the emergence of social media and technology in the last 5 to 10 years. • Now people can effectively network • Faster • Easier • And with more people. Text Text Text Text Text

  5. Effectively Marketing Yourself • The Essential Criteria to Establishing Your Brand • Use a version of your name as the basis for your username on social media and technology sites. • Develop a profile with content related to your experience, background, and goals. (Think of this profile as your social media two-minute presentation) • Google yourself frequently to maintain awareness of your brand. • Control your brand by ensuring your privacy settings are appropriate and the information you are posting reflects your most professional self. Text Text Text Text

  6. Section 2 Social Media & Technology Examples Google Sites Twitter WordPress LinkedIn Facebook QR Codes

  7. Facebook • Why is this site important to use? • 58 percent of Fortune 500 companies have company profiles on Facebook. • The average number of Facebook pages managed by FG100 companies more than tripled in the previous year, from 1.2 pages in 2010 to 4.2 in 2011. • 901 million monthly active users at the end of March 2012. • 526 million daily active users on average in March 2012. • It’s the most popular social media site in the world. • What are Tips for Job Seekers? • Have a professional picture as your profile picture. • Ensure your profile includes your education, qualifications, career interests, etc. • Check to see if you have been “tagged” in recent pictures. • Like company pages and job search via Facebook. • Frequently check your privacy settings. (Employers check candidates’ Facebook pages, so continue to ensure your page is marketing your best self) Status Update: Steps to create an account on any of these examples sites are highlighted in your booklets.

  8. Facebook Image Include a professional picture. Let friends know you’re job searching. Update your employment & education information. Network and expand your friends’ list.

  9. Facebook Privacy Questions Note: Privacy settings are frequently changed on Facebook. What ads are viewable? Who is viewing your page? Are you being tagged in pictures?

  10. Twitter • What is Twitter and • why is this site important to use? • Twitter is a social networking site whereby subscribers post “tweets” of up to 140 characters. (Short, concise, and to the point). • Users can group posts together by topic or type by use of hashtags – words or phrases prefixed with a “#.” • For example, one of the most popular and effective job seeker hashtags is #jobs. • 77 percent of Fortune 100 companies used Twitter in 2011. • Twitter has gained worldwide popularity, with over 140 million active users as of 2012. • Twitter is a great networking site to follow individuals with similar career interests. • What are Tips for Job Seekers? • Have a professional picture as your profile picture. • Ensure your profile includes your education, qualifications, career interests, etc. • Follow industry leaders and relevant contacts in your desired career field. • Follow employers/companies who use Twitter. • Join relevant job seeker chats, including #JobHuntChat and #careerchat. Both of these chats have weekly live chats for job seekers.

  11. Twitter Image Write your professional bio. Include a professional picture. Tweet content related to your career interests. Follow strong contacts and companies.

  12. LinkedIn • What is LinkedIn and • why is this site important to use? • LinkedIn is a social networking site specifically for making and sustaining professional connections. • As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories. • As of March 31, 2012, LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 82 of the Fortune 100 companies. • More than 2 million companies have LinkedIn Company Pages. • What are Tips for Job Seekers? • Take advantage of the recommendation feature of this site, which is terrific. • Ensure your profile is up-to-date in terms of qualifications, experiences, and recommendations. • Print business cards that include your LinkedIn page. • Include the LinkedIn address on your resume. • Search company pages to find opportunities.

  13. LinkedInImage Note: You can also post your resume! Let your contacts know what you’re seeking. Ensure your experience is updated. Great feature -post recs. Put link on resume.

  14. Google Sites & WordPress:Career Portfolio Options • What are Google Sites and WordPress and why are they important ? • Google Sites and WordPress are both websites you can use to create a free career portfolio without having to possess any web development skills. • These sites are a great and creative way to market your qualifications and experiences to potential employers. • WordPress has over 350 million people view more than 2.5 billion pages each month. • WordPress users produce about 500,000 new posts and 400,000 new comments on an average day. • What are Tips for Job Seekers? • Store or link to your resume, references, and work samples. • Organize your portfolio in a user-friendly and easy to navigate layout. • Ask friends or relatives to review your portfolio to ensure easy navigation and no typographical errors. • Ensure your webpage is up-to-date and includes all of your relevant professional information. • Print business cards that include a link to your career portfolio and include the link on your resume. • Ensure that your address and personal information is password protected. • Do not include any personal information (such as your Social Security Number)

  15. Career Portfolio Example Note: Make sure your site is password protected Make the site a version of your name. Add pages with content to market yourself. Introduce your portfolio. You can also post updates related to your career interests and expertise.

  16. QR Codes • What is a QR Code? • A QR Code is a 2-dimensional bar code that contains a set of data (text, numbers, or a hyperlink). • The code can be read by a QR reader, which are available as free app downloads for any smartphone. • They can be found on countless products now and are great for marketing a website or additional information. • What are Tips for Job Seekers? • Create a free QR Code in seconds at: • http://qrcode.kaywa.com • http://delivr.com/qr-code-generator • Include your QR Code on your resume and business card and link it to your career portfolio. • Remember, your career portfolio can highlight additional documents, including research, recommendations, and presentations-content in addition to the resume.

  17. QR Code Resume Example Note: Use your smartphone to scan the QR Code to make sure it works. Place your QR Code near the top of the resume.

  18. Section 3: Additional Links • “Craft Your Message Before Using Social Media to Job Search”http://www.usnews.com/education/blogs/hired-before-graduation/2011/10/25/craft-your-message-before-using-social-media-to-job-search • “How to Find a Job Using Twitter” • http://mashable.com/2009/03/13/twitter-jobs/ • “New Expert Tips for Using LinkedIn” • http://www.forbes.com/sites/susanadams/2012/05/08/new-expert-tips-for-using-linkedin/ • “Seven Secrets to Getting Your Next Job Using Social Media” • http://mashable.com/2009/01/05/job-search-secrets/ • “Using Twitter in Your Job Search” • http://www.psychologytoday.com/blog/career-transitions/201101/using-twitter-in-your-job-search

  19. Questions

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