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Methodology

Parents and Teens: Filters & Content Creation Parental Empowerment and Convergence Dialogue Internet Education Foundation February 17, 2006 Washington, DC. Methodology. Interviewed 1100 parent-child pairs via telephone Sample pulled from RDD samples 4 focus groups with MS & HS students

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Methodology

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  1. Parents and Teens:Filters & Content CreationParental Empowerment and Convergence DialogueInternet Education FoundationFebruary 17, 2006Washington, DC

  2. Methodology • Interviewed 1100 parent-child pairs via telephone • Sample pulled from RDD samples • 4 focus groups with MS & HS students • Tracking surveys of Adult Americans

  3. Teen & Parent Internet Basics • 87% of teens 12-17 online • 80% of parents online • 68% of all adult Americans online • Of 13% of teens who don’t go online, 1 in 10 say that fears, bad experiences, or their parents keep them offline • 47% of offline teens once went online • 50% of online Americans have broadband • Overall, there are more American adults who are not online (32%), than who have dial-up internet access (28%).

  4. Protecting Teens Online • Filtering—54% of families filter • Public computing location—73% • House internet rules—64% • 62% of parents….33% of teens say they/their parents check up on teens after they go online • Filtering up, others stable

  5. Demographic Differences • Younger parents & parents of younger teens are more likely to filter/monitor • African-American and Hispanic parents generally report greater levels of all rules/observational behavior • Online parents monitor more

  6. Online Behavior Parent & Teen Attitudes • 81% of parents and 79% of teens agree that kids are not as careful as they should be about the information they give out online • 62% of parents and 62% of teens agree that kids do things online that they wouldn’t want their parents to know about • Overall, most parents believe that the internet is a good thing for their children

  7. Parents Plead: Make it Easy For Us • Parents overwhelmed • Less Tech Savvy • 82% of online teens have helped an adult do something online that they couldn’t do with out assistance • 72% of online adults have helped another adult • 54% of online adults have helped a child (under 18)

  8. Teens and Content Creation • 57% of online teens have created content for the internet • 19% Blog • Website: personal (22%), group or school assignment (32%) • 33% Share original content • Artwork • Photos • Writing • Videos • Songs • 19% Remix content found online into a new creation

  9. Creation of Content by Adults • 44% of American adults have created some kind of content • 21% have posted photos to a website • 17% have posted written material • 18% have remixed content they’ve found online into a new creation

  10. Content creation by Adults (2) • 13% maintain a personal website • 9% have a blog • 7% have used a webcam to post live images to a website • 6% have posted artwork • 5% have posted an audio file to a website • 3% have posted a video file Using the Content • 11% have an iPod or mp3 player • Of those, 27% have downloaded a podcast or internet radio program so they could listen to it later. • 27% of adults read blogs, 38% of teens do

  11. Final Thoughts • Parents believe in the internet, and think it is good for their kids… • …but they also worry about how their teens are using it • And they want tools to help keep their teens safe • Tools must be flexible… • …but simple and easy to use • Amateur content is already a big issue and is only going to get bigger

  12. Related Pew Internet Reports • Protecting Teens Online • Teens and Technology • Teen Content Creators and Consumers • Content Creation Online

  13. http://www.pewinternet.org Amanda LenhartSenior Research SpecialistPew Internet & American Life Project

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