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Spirit of Europe Intercultural Communication Workshop

Spirit of Europe Intercultural Communication Workshop. Zuyd University for Applied Sciences 23 May 2011 10-12 a.m. Br.3.02. Lecturer. Theresa M.J. Snyders Cross-Cultural communication Lecturer. Welcome to the Kingdom of The Netherlands. Intercultural failures .

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Spirit of Europe Intercultural Communication Workshop

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  1. Spirit of EuropeIntercultural Communication Workshop Zuyd University for Applied Sciences 23 May 2011 10-12 a.m. Br.3.02

  2. Lecturer Theresa M.J. Snyders Cross-Cultural communication Lecturer

  3. Welcome to the Kingdom of The Netherlands

  4. Intercultural failures Unaware of the key features and biases of our own culture Feeling threatened or uneasy when interacting Unable to understand or explain behaviour Unable to transfer knowledge Not recognizing when own culture affects behaviour. Unable to adjust to living and working in another culture.

  5. WorkshopObjectives By the end of the workshop, participants will: be aware of how national, organizational and individual cultural values influence attitudes and behaviour understand more about other cultures develop culturally appropriate strategies for dealing with cultural differences in business customs, management styles and social protocols develop tools to be more effective in an intercultural environment Be able to improve their Cultural Intelligence

  6. Today’s Workshop Perceptions What is culture? ExploreU.S. (and some other) cultural values Cultural Dimensions Cultural Contrasts Quiz American Stereotypes Cultural Encounter Native English Speaker Activity

  7. Perceptions– what do you see?

  8. Perceptions – what do you see?

  9. What image to you first see ?

  10. Perceptions – what is written? PARIS in the the spring

  11. Perceptions/Assumptions • The result of our many different culture standpoints means that: • ‘Pure’ communication is impossible, • Much of our communication is unconscious. • We expect to see what we expect to see.

  12. Perceptions/Assumptions - Summary WE create the reality upon which our communication is based. We bring prior assumptions and associations, many of which are culturally based, to the process of communication. We can never assume that the assumptions we operate under are the same for everyone, particularly when we are engaged in cross-cultural communication.

  13. Challenges of working across cultures What is normal to us may not be normal to other cultures! We make assumptions based on our own set of rules – Yet they are often different from other people’s rules.

  14. What is culture? What is culture? In your groups, brainstorm what culture means to you.

  15. What is culture? Some modern definitions: “Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic ‘taken for granted’ fashion an organization's view of its self and its environment.”( Edgar Schein) “Culture is an integrated system of learned behavior patterns that are characteristic of the members of any given society. Culture refers to the total way of life for a particular group of people. It includes everything that a group of people thinks, says, does and makes its customs, language, material artifacts and shared systems of attitudes and feelings. Culture is learned and transmitted from generation to generation.” (Robert Kohls) “Culture is the collective programming of the mind which distinguishes the members of one human group from another.” (Geert Hofstede)

  16. TheIcebergModel Behaviours Five Senses Philosophies Convictions Viewpoints Opinions Values Attitudes

  17. The Iceberg Model Art & Literature Eye contact Emotions Sports Gestures Clothing Music Language Leisure Activities Importance of face, harmony How the individual fits into society Notions of Time Importance of work Communication styles Attitudes about men’s/women’s roles Tolerance for change Beliefs about human nature Preference for thinking style linear or systematic Rules about relationships

  18. Characteristics of Culture Culture is shared Culture is learned/acquired and enduring Culture is a powerful influence on behaviour Culture is systematic and organized Culture is largely invisible Culture may be ‘tight’ or ‘loose’

  19. What are US cultural values Form small groups and brainstorm what you consider to be US cultural values.

  20. Cultural Dimensions Equality – Hierarchy Direct – Indirect Individual – Group Task – Relationship Risk – Caution Time

  21. Attitude to Equality/Hierarchy Equality Hierarchy Source: Peterson

  22. Attitude to Equality/Hierarchy Equality Hierarchy Source: Hofstede Denmark Norway UK Germany Netherlands Canada USA Italy Spain Greece Portugal Belgium Turkey France

  23. Attitude to Direct/Indirect Direct Indirect Source: Peterson

  24. Attitude to Direct/Indirect Direct USA Canada Netherlands Germany Denmark Norway UK Belgium Hungary Italy Spain Portugal Greece Turkey Indirect Source: Hofstede

  25. Attitude to Individual/Group Individual Group Source: Peterson

  26. Attitude to Individual/Group Individual USA UK Canada Netherlands Italy Belgium Denmark France Norway Germany Hungary Spain Turkey Greece Portugal Group Source: Hofstede

  27. Attitude to Task/Relationship Relationship Task Source: Peterson

  28. Attitude to Task/Relationship Task USA Denmark Netherlands UK Canada Norway Germany Belgium Italy Greece Hungary Spain Portugal Turkey Relationship Source: Hofstede

  29. Attitude to Risk/Caution Risk Caution Source: Peterson

  30. Attitude to Risk/Caution Risk Denmark UK USA Canada Norway Netherlands Germany Italy Turkey Spain France Belgium Hungary Portugal Greece Caution Source: Hofstede

  31. Attitude to Time Flexible With Time Strict Linear Time Source: Hall

  32. Attitude to Time Strict Linear Time North America Western Europe Scandinavia Hungary Mediterranean Countries Flexible With Time Source: Hall

  33. Origin of Cultural Contrasts Form a pair with another student you don’t know very well. Identify which statement is closest to US culture. Identify which value from the “Value Contrasts” handout its selected sentence might represent. Speculate as to what factors, historically, might have contributed to the formation of the identified value in American culture.

  34. Quiz In your groups Create 3 questions (2 Multiple choice and 1 open Q) about the content of the lecture

  35. American Stereotypes In small groups, brainstorm what kind of stereotypes you think foreigners have of Americans. Furthermore, think of at least three stereotypes you have heard of related to European nationalitites.

  36. Culturally Intelligent Leader • The global leader of today and tomorrow must learn to be: • flexible enough to adapt with knowledge sensitive to each new cultural situation that they face Do you think you are heading in that direction ?

  37. Is that it? Royal Regards, Wishing you a great ‘Spirit of Europe’ experience

  38. Native English Speaker Activity • Read pp.22 – 24 in the ‘Intercultural awareness’ Document • Figure out the linguistic mistakes in the ‘howlers’ on pp. 26 + 27. Try to rephrase at least 6 of them in such a way that it is understandable for people from various linguistic and cultural backgrounds. • Fill in the ‘cultural Intelligence checklist’ on p. 29

  39. Which culture(s) can you perceive in this picture ?

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