1 / 20

Seasonal Catering Offer April 2012

Seasonal Catering Offer April 2012. Consumer Insight. Benefits. Catering Offer. Personal Story. Recommendation. Recap. Consumer Insight. Benefits. Catering Offer. Personal Story. Recommendation. Recap. Consumer Insight.

chesmu
Download Presentation

Seasonal Catering Offer April 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Seasonal Catering Offer April 2012

  2. Consumer Insight Benefits Catering Offer Personal Story Recommendation Recap

  3. Consumer Insight Benefits Catering Offer Personal Story Recommendation Recap

  4. Consumer Insight in·sight –noun\ˈin-ˌsīt\ Insight is the power or act of seeing into a situation Consumer Insight: Driver of strategic innovation….

  5. Consumer Insight Clients For Life: Innovation #1 Operator Feedback: Catering Is Coming Back Clients For Life: Menu Fatigue #3 Consumer Insight Preference Survey Healthy Meal Options #3 Clients For Life: Special Event Catering #4

  6. Benefits ben·e·fit noun\ˈbe-nə-ˌfit\ A benefit is something that promotes well-being, a welcomed advantage Key word: promotes

  7. Consumer Insight Benefits Catering Offer Personal Story Recommendation Recap

  8. Evolution of the New Diner Benefits Simply Amazing Menus Packed with Wellness Seasonally Inspired Right Pricing Drive Participation in Catering Benefit #1 Caters to Outstanding Taste Experience Lower Client Subsidies Benefit #3 Drive Comp Store Sales Snappy Marketing Campaign 2010 Reed Business Information Update Core Menus Merchandising Guide Introduce New Items Décor Guide Introduce New Pricing Benefit #2 Caters to Outstanding Guest Experience Benefit #4 Address Core Catering

  9. Benefits – Menu Fiesta Breakfast Spring Quiche Panini Brekfast Healthy Smoothies STG Duos Wellness Breaks Fun Breaks! Can’t Top Tapas Baseball Break Ice Cream Floats “Light and Healthy Shortcake Bar” Picnics and BBQ’s Four Amazing Picnics Regional-style BBQ Menus

  10. Benefits – Snappy Marketing Materials Entrance Mini-poster Snappy Card Stock Mini Easels for the Catering Buffet Register Counter Card

  11. Benefits – Merchandising and Décor Order Guide Heritage Menus Baseball Break BBQ’s and Picnics Ice Cream Floats

  12. Benefits – Tools and Resources Offer Resource Center Catering TAB Menu, Order Guide Electric Menu Template

  13. Consumer Insight Benefits Catering Offer Personal Story Recommendation Recap

  14. Personal Story Began my Sodexo Career in 2005 First task: Rescue our flagship national account 60 Hours of research, 20 conference calls, 3 client meetings…. Boiled down to one thing… CATERING!

  15. Personal Story Catering is a reflection of our clients hospitality “How we convey quality and hospitality to our clients.” -National Account Client “How we demonstrate appreciation towards our employees.” -National Account Client .

  16. Consumer Insight Benefits Catering Offer Personal Story Recommendation Recap

  17. Recap Addresses Our Clients For Life Needs Addresses Our Consumer Preference Needs Catering Is A Reflection Of Our Clients Hospitality Recap Caters To Outstanding Guest Experiences Drives Financial Performance

  18. Consumer Insight Benefits Catering Offer Personal Story Recommendation Recap

  19. Recommendation Step 4 Step3 Step2 Step1

  20. Seasonal Catering Offer April 2012

More Related