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Entrepreneurs Foundation Community Relationships That Work

Entrepreneurs Foundation Community Relationships That Work. Siobhan Kenney Applied Materials July 18, 2007. Community Relationships that Work. Agenda About Applied Materials Global Community Affairs at Applied Developing Community Partnerships Key Strategic Partnerships: Examples

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Entrepreneurs Foundation Community Relationships That Work

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  1. Entrepreneurs FoundationCommunity Relationships That Work Siobhan Kenney Applied Materials July 18, 2007

  2. Community Relationships that Work Agenda • About Applied Materials • Global Community Affairs at Applied • Developing Community Partnerships • Key Strategic Partnerships: Examples • Lessons Learned & Questions Raised • Resources

  3. Applied Materials Mission: We apply nanotechnology manufacturing to improve the way people live. Business: Manufacture, sell, and service equipment to fabricate semiconductor chips, flat panel displays and solar photovoltaic panels. Revenue: $9B in 2006 Employees: 14K employees in 11 countries HQ: Santa Clara; Celebrating 40th Anniversary Core Value: Making a positive social contribution

  4. Community Affairs at Applied Materials Core Value: Making a positive social contribution in areas where our employees work and live. Grants: Education (65%), Civic Development (25%), Arts (10%). Target 25% of all grantmaking toward environmental and sustainability projects. Employee Programs: Employee Giving & Matching, Volunteer Time Grant, Holiday Food Drive. Funding Sources: Corporate Giving & Applied Materials Foundation

  5. Developing Partnerships Define Focus • Align with strategic funding areas • Consider employee engagement opportunities • Make an impact on a real need Respect & Rely on the Experts • Learn the culture & communication style • Build on partners’ strengths • Be open to learn • Set realistic expectations for success & measurement Actively Invest in Great Ideas backed by Great Leaders • Seed money can be leveraged • Bring resources in addition to funding • Be willing to lead, yet ready to follow

  6. Key Strategic Partnerships (in Silicon Valley) Education Initiative • Long term investment to increase student achievement in selected underperforming schools in San Jose Food Drive • Traditional holiday activity includes Helping Hands Day Arts Council Excellence in the Arts • Support of artistic programming & leadership/organizational development for small- to mid-sized arts organizations Applied Materials Turkey Trot • Thanksgiving Day walk/run in downtown San Jose benefiting three orgs Breakthrough Collaborative • Partners middle-school students with college and high school students who serve as teachers, role models and mentors The Tech Museum Awards • Annual recognition of technology benefiting humanity

  7. Lessons Learned & Questions Raised Communications • Strive to maintain clear and open channels • Accept role in translating between sectors • Be willing to deliver less-than-ideal news Understand Motivation behind Involvement • Be able to articulate it to others • May guide the interaction with partners Plan for the Future at the Start • Length and scope of commitment? • Employee expectations? • Need for an exit strategy? Share Credit with Others • Funder is just one partner

  8. Resources Education Initiative including progress report: • www.appliedmaterials.com/about/education_initiative.html Arts Council Excellence in the Arts Program: • www.artscouncil.org/grants/grants/for/amat.asp Applied Materials Turkey Trot: November 22, 2007 • www.svlg.net (in future) Tech Awards: • www.techawards.org/ Applied Corporate Social Responsibility Report: • www.appliedmaterials.com/about/csrr.html Siobhan Kenney: siobhan_kenney@amat.com 408/748-5842

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