Welcome ! To the Family

1. Welcome !To the Family We have come a long way!

2. Product Knowledge - a Trade Communication and Education Document All Successful Professional Sales Persons practice and use these Techniques to make their Calls Productive!

3. Why, Product Knowledge? • Professional Sales Persons know their Organisation and Products well • They are so knowledgeable, they use Brand Names,Product Features and User Benefits etc to sell • They use the Unique Selling Propositions [USP] effectively • They prove their Products are Easy to sell and hence easy to make Profits from the investments

4. Why, Product Knowledge? • They use Brands,Pack sizes and Variants to this advantage • They achieve their Targets and more too! • They believe Products should be sold on the Features and User Benefits and not to rely only on, • Schemes, Displays, Lower Prices etc • Untrained non-professional Sales Persons do not use these and hence they consistently fail • They do not realise this and blame the Product,on the Competition, Market Conditions etc

5. Construction • Organisational Brief • Vision, Mission and Values • Sales Story or Presentation Lines consisting of: • Product Features and Consumer Benefits [3 ‘must’ communicate Elements] • Consumer Benefits [Based on an elaborate analysis and construction of Consumer Needs,Behaviour] • Subtle and yet strong Trade Benefits [Based on Trade Psychology and Behaviour] • Encompassing the veritable “ Logic and Structure” of Sales Presentation

6. What is Logic and Structure? More Sales ! More Profits ! Product Story A step by step build-up Trade Benefits Consumer Benefits Product Features

7. The Organisation • Organisation promoted by Dr.Rajkumar,driven today following an Organisational Vision, Mission and Values • Qualified in Medicine and specialised in Ophthalmology • Later described and known as the the Sachet Czar of India • With an innovative mind, he developed most safest Products in unique packaging to meet the requirements of the most wanted category of consumers • More Products and Category expansion are planned

8. Our Vision Is to become “ INDIA'S PREMIER FMCG COMPANY, WITH A GLOBAL VISION, OFFERING RESEARCH BASED,PROVEN HERBAL HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO EVERY ONE EVERYWHERE." It means being the Best in terms of Consumer Value, Trade Service, Leveraging Employee Talents and managing consistent and predictable growth, realising this in the next three years

9. Our Mission Our Mission is to consistently deliver Products and Services of a varied and innovative range that match and exceed Expectations of the Global Consumer in our pursuit to become“ INDIA'S PREMIER FMCG COMPANY, WITH A GLOBAL VISION, OFFERING RESEARCH BASED,PROVEN HERBAL HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO EVERY ONE EVERYWHERE." This, we will achieve through research and deliver at a Consumer Price, at best, described as Value for Money and in such innovative and protective packaging to retain maximum Quality

10. Our Values Our Core Values, that we will cherish, nourish and uphold in our pursuit to become“ INDIA'S PREMIER FMCG COMPANY, WITH A GLOBAL VISION, OFFERING RESEARCH BASED,PROVEN HERBAL HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO EVERY ONE EVERYWHERE" are Trust and Safety, Fairness and Openness, Honesty and Ownership, Respect for Law and Society. Thus reaching out to consistently deliver Customer Delight and Share Holder Value and Deliverables

11. A Wide Bouquet of Products! • Products in the range of Retail price points: from 3.00 Paise to Rs.100/- & 225/- • At many price points to ensure sales to Trade segments: from Pan/Kirana Shops to Large Format Stores • The Product segments currently cover: • Hair Care • Health Care and • Functional Nutritional Foods [Memory Enhancement Range of Beverages / Biscuits etc.] And many more planned for Introductions !

12. Velvette Shampoo-Magic Jasmine SPL. Black India’s First ever Shampoo with Triple Conditioners in Sachet pack! 3 Variants and Fragrances to choose from Black

13. Velvette Shampoo-Magic Velvette Shampoo • Launched in the Year 1979 • 1st ever innovative Sachet Packaging • Revolutionary Pillow Pack,evolved in to beautiful tear away flat Sachets • Triple Conditioners • Available in multiple formulations and 3 fragrances • India’s largest selling Shampoo with market share exceeding 10%

14. Velvette-Features and Benefits India’s First Sachet Shampoo Quality at affordable price Shampoo with 3 Conditioners Velvette like silky,shiny Hair 3 exciting Variants Freedom to choose Jasmine Well known Brand High Equity Spl. Black 3 Variants! More Sales! More Profits! Black

15. Velvette Herbal Shikakai Powder ! Soon to be launched-100gm.Jar! India’s First Herbal Shikakai Powder in an exclusive Shampoo Base! Sachet- 5gms

16. Velvette Herbal Shikakai ! Velvette Herbal Shikakai Powder • Launched in the Year of 1994 • Containing Shikakai powder and Natural Herbs. • In a base containing an exclusive Foaming Agent • A key & dominant player in the Shikakai Segment • Cleans naturally and keeps the hair healthy • Available in convenient, attractive Jars and Sachets • Most affordable pricing

17. Velvette Herbal Shikakai ! With Shikakai & natural Herbs Healthy & Clean in a natural way Affordable Pricing Value for Money Attractive Innovative Packaging Stores and retains Quality Only Shampoo based Herbal powder in India More Sales More Profits

18. Nivaran 90: cough syrup! Nivaran 90 in Sachet is India’s Largest selling Herbal Cough Syrup Also available Nivaran 90 Cough Drops !

19. Nivaran 90: Cough Syrup! Nivaran-90,Cough Syrup • Launched in the Year 1990 • 1st ever innovative Sachet Packaging • With Herbal additives for Strength • India’s largest selling Brand of Sachet cough Syrup • Available in 08.ml Sachets and 60ml.Bottles • Affordably priced at Rs3.00 paise sachet SUJATHA BIO TECH

20. Nivaran-90: Features and Benefits World’s 1st Largest Selling Sachet Cough Syrup Consumer Satisfaction Herbal Additives for Strength Delivers Quick and Easy Cure Affordable Price With in reach of a common Man Large consumer Base and India’s No.1 More Sales More Profits

21. Nivaran 90: Cough Drops! Nivaran 90 “Cough Drops that really work” Mint Orange Tulsi Available in 3 flavours!

22. Nivaran 90: Cough Drops! Nivaran-90-Cough Drops • Launched in the Year 1990 • Cough Drops that really work! • Nivaran 90 Herbal additives & mildly sweet • Available in flat wrapping and in 3 flavours • India’s only Cough Drops with a Herbal formulation • Affordably priced at 1.00 & 2.00 paise / Drop • 330 pieces to one attractive Display friendly Pet Jar

23. Cough Drops:Features and Benefits Cough Drops with Herbal Base Quick Cure and no side effects Cough Cure & Mouth Freshener Smokers’ Delight Available in 3 Flavours Consumer Preference Mint Large Nivaran Consumer Base Orange Tulsi More Sales More Profits

24. Memory Plus! Memory Plus is Clinically Proven Memory Enhancement Capsule! Active Ingredients from Brahmi Plant!

25. Memory Plus! Memory Plus Capsules • Launched in the Year 1996 by Indian Prime Minister, Dr.P.V. Narasimha Rao • Active ingredients extracted from Brahmi Plant • Only Memory Enhancement supplement with Clinically proven results

26. Memory Plus! Memory Plus Capsules • For young and adults of all Age Groups • Is a De-Stress agent too • 3 leading Scientists,2 of them Nobel Prize winners and other renowned Research Institutes confirm / corroborate exciting results • Global Endorsements from Personalities, Media [TV and Press]

27. Memory Plus:Features and Benefits Active Ingredients from Brahmi Enhances Memory Global Endorsements Proof enough on the efficacy Tested and certified Safe and free from side effects World’s First Memory Enhancement Formulation! More Sales More Profits

28. Memory Plus with Bacosides-A & B

29. Bacosides A&B-Clinical Trials! • The natural extracts from the Brahmi plant, Bacosides A&B enhances the Development of Nitric Oxide • Nitric Oxide, is best described by the Scientific community as the “Wonder Health Molecule of the Decade” • Clinical Trials done since, established the curative effect on Memory, Intelligence and Mental Disorders • Active ingredients in Memory Plus are Bacosides A&B

30. Clinical Research • Clinical Research on these molecules, showed their MEMORY ENHANCING PROPERITIES • Nitric Oxide is described in the scientific circles as a Wonder Molecule of the Decade • The Wonder Molecule ‘Nitric Oxide’ was presented to the World Community from 1986 - 1992, through a series of scientific expositions & conferences

31. How does Nitric Oxide work? • Amazingly well! • Nitric Oxide widens the Blood Vessels allowing more blood carrying more oxygen to circulate • This energises the Brain Cells to work better • Nitric Oxide speeds up inter-cellular connectivity leading to Memory enhancement

32. CDRI and BHU connection • Pandit Nehru initiated credible Institutes like CDRI and BHU to study the Brahmi Plant and it’s Memory enhancing properties • The molecules Bacoside A & B were isolated • These improved the Protein Kinase property in the Brain Cells • Bacoside A & B, research further showed increased the production of Nitric Oxide in the Brain

33. Memory Plus-the Arrival ! • The innovative Dr Rajkumar grabbed the opportunity and tied up to get the Rights and thus MEMORY PLUS was launched on Feb. 28TH 1996,by Late Dr.P.V. Narasima Rao, the then Indian Prime Minister

34. How Safe, is Memory Plus?

35. SAFETY Certifications ! • Clinical Neuro-Pharmacological and Toxicology Trials conducted on human volunteers, granted Certification “Safe” by the Drug Controller of India • The Alma -Aia* an agency of the World Health Organisation declared the use of Brahmi as Traditional Herbal Medicine and has been approved to be Effective and Totally Safe

36. SAFETY Certifications ! • The Upjohn's lab in the U.S.reveals that Memory Plus increases the cyclic GMP levels and has been approved by the FDA • Studies on Memory Plus –ITRC 1997, Lucknow, conclude the product an Anti stress, Anti oxidant and Safe

37. Contd.. Clinical Trials on Memory Plus • Clinical trials conducted in 1999, by CDRI on Memory Plus on young children, adults and the efficacy was excellent on the following parameters • Personal Information • Mind Control • Sentence Repetition • Logical Memory

38. Contd.. Clinical Trials on Memory Plus • Paired Associate Learning • Word Recall- meaningful and non- meaningful • Digit span test • Delayed response learning • Picture recall

39. Contd.. Clinical Trials on Memory Plus • Similar Clinical Tests conducted from 01.7.95 to 31.12.95 on 3 groups–in Anna Govt. Hospital displayed amazing results • Tests were conducted on Memory Vita biscuits and chocolates during 2003 & 2004. And Efficacy and Safety were confirmed

40. Contd.. A comparison-Photographic Memory! Here is a simple method on the working of Memory Plus in the Brain: • Let us compare the camera film to the brain, where loads of memory is stored since child hood. • On usage the camera loses it’s efficiency due to Fungus on the lens and low power in the Battery.

41. Contd.. A comparison-Photographic Memory! • We get sharp and clear pictures once the lens is cleaned and the battery is charged • Similarly when Memory Plus is consumed Nitric Oxide is produced, Brain cells get rejuvenated and the inter-cellular connectivity improved • These restore the Brain’s ability to recollect from a Photographic Memory

42. Certifications by Dr.Furchgott! • Dr. Robert Furchgott of Brooklyn Hospital, New York was honoured & received Nobel Prize in 1998 for his discovery of Nitric Oxide and its properties in the human body for the 1st time • MEMORY PLUS was tested in his lab and proved to produce ‘NO’ (Nitric Oxide) • It can be acclaimed to be the only Natural form, for the production of ‘NO’ in the Brain / Body • Launched MEMORY PLUS on 1998, August in the United States [ Mem-Add in US] Dr.Robert Furchgott

43. Certifications by Prof.Garthwaite! • In the year 2001, Prof. John Garthwaite of the Liverpool Institute, London, confirmed that Memory Plus enhanced the production of Nitric Oxide and improved Cellular connectivity in the Brain • He Certified that Memory Plus by remarkably enhancing the production of Nitric Oxide, improved Cell Connectivity in the Brain through a process called “Long Term Potentiation”

44. Certifications by Dr. Eric Kandel! • Dr.Eric Kandel of Columbia University answered the mysteries surrounding the Memory Mechanism • He explanation of the Long ‘Term Potentiation Process’ as the fundamental mechanism of Memory, was accepted by the Nobel Committee • He was awarded Nobel Prize in the year 2000 • The effectiveness of Memory Plus was proved by none other than the 2 Highest Authorities on Nitric Oxide in the world

45. Milestones & other Certifications! • World renowned and respected Time Magazine reported the Performance of Memory Plus on School Students [Issue dated 5th May, 1997] • Time Magazine described the results as ‘Simply Amazing Effect of Memory Plus’ • Dr.Rajkumar appeared on many International featured TV Shows • Indian and International Press published featured articles on Memory Plus and Dr.Rajkumar

46. Brahmi Plant:Strong foundations in Ancient Ayurveda

47. Ancient Remedial Science! • Ancient form of remedial Science based on Plants, Leaves, Barks, Roots and Herbs. • Practiced by Sages in Ancient India, Since 5000 years • Detailed in Atharvana Ved and Charak Samitha in 800 B.C and later • The wisdom and knowledge confined and available only to Hindus in India amazed the Westerners

48. Foundations in the Ancient Ayurveda • Ayurveda has roots in these Medicinal Treatises [Ancient Science of Life] and secures it’s place in all forms of Indian Traditional Medicine. • Widely acclaimed ‘Rasayana’ or Therapy Formulations are well known even today, for arresting Aging Process (Vayastapana), increasing Life Span (Ayursakkaram), improving Intelligence (Medha), Strength (Bhala) and Memory (Smriti)

49. Focus Factor-The ‘Brahmi’ Plant Name Brahmi derived from Lord Bramha [one of the 3 Gods of the Trinity, responsible for Creation] worshipped by Hindus for Eternal Knowledge and Wisdom Widely grown on the banks of Bramhaputra River Plant extracts improves the Learning Process and abnormal behaviour in epileptic patients Consumed by Sages and Brahmins in the forests and Gurukuls to recite the Sanskrit slokas, 3000 years ago

50. World’s 1st Intelligence Drink World’s 1st Memory Enhancing Beverage Delicious Chocolate Flavour 350 gm. Regular PET Jar! Also available in 100gm. Refill Pack