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Caesars Entertainment Corporation

Caesars Entertainment Corporation. UC Berkeley Campus Recruiting Presentation. About Us. Ruben Sigala.

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Caesars Entertainment Corporation

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  1. Caesars EntertainmentCorporation UC Berkeley Campus Recruiting Presentation

  2. About Us Ruben Sigala • Ruben Sigala is currently the Senior Vice President of Enterprise Analytics for Caesars Entertainment Corporation. His organization provides analytical coverage across all functional units of the business for every property in the Enterprise. Operating departments within the organization include Marketing Analytics, Finance and Capital Planning, Gaming Analytics, Revenue Management, Hospitality/Ops/Labor Analytics, Data Logistics and Business Intelligence, and On Property Support. He has worked at Caesars Entertainment since August 2005 and has held various roles in Revenue Management, Business Intelligence, Planning and Analysis, and Business Strategy. Prior to working at Caesars, he worked for Princess Cruises within their Analytics organization and as a consultant in Ernst and Young's National Cash Management Practice. Ruben has an MBA from Harvard Business School and a B.S. in Finance/Business Administration from the University of Kansas. Gene Lee • Gene Lee is Enterprise Director of Business Intelligence Advanced Analytics. He graduated from UC Berkeley with a degree in Applied Math with a Computer Science concentration. He received his MBA from the Yale School of Management with concentrations in Strategy and Operations. He started his career with Caesars in 2011 and leads the team that leverages statistics to solve problems in Revenue Management, Gaming, Marketing and Finance. Prior to working at Caesars, he was a Software Engineer at MyEvents.com, Industrial Engineer at UPS and Director at Sears Holdings where he was accountable for pricing models that covered over 100,000 SKU’s in over 3,000 locations that impacted over $10B in annualized revenue.

  3. Agenda • Caesars Entertainment • Enterprise Analytics Overview • Bright Future

  4. CET is the Largest Gaming Company in the World London Egypt South Africa Uruguay We operate 53 casinos in 7 countries, 4 continents today… And are well-positioned to capture newly opening markets 1 in 4 US adults have a Total Rewards card

  5. A Portfolio of Winning Brands

  6. Service Profit Chain at Caesars Entertainment

  7. Steadfast Commitment to Integrity Our Code of Commitment guides our actions and relationships • To our GUESTS to promote responsible gaming • To our EMPLOYEES to treat them with respect and provide opportunities to build satisfying careers • To our COMMUNITIES to make them vibrant places to live and work, and to market responsibly

  8. The More YouGET. The More You Give… External Recognition & Validation 100 Top MBA Employers

  9. Agenda • Caesars Entertainment • Enterprise Analytics Overview • Bright Future

  10. Why Analytics is a Good Career Choice Analytic talent shortage across all industries • Growing “Big Data” trends require analytic tools to derive value • Job security as shortage of analytic talent increases over the next few years • Disconnect in job market between “academic” and “real-world” analytic expertise • Use of “Big Data” will become a key basis of competitive advantage for individual firms

  11. Why Caesars Analytics is Best in Class Talent, data, tools and commitment from our CEO • “The Caesars Entertainment’s analytics team is the most talent-rich and data-driven group we have ever worked with. Combining that analytics talent with your unusually rich data, Caesars Entertainment is very enviably situated. “ - Steve Levitt, author Freakonomics and Superfreakonomics • “I don’t want to act on hunches or on intuition, I want to gather evidence and think through a problem rigorously. That has served the company very well, not only in terms of good decisions, but also in avoiding situations where it was wise not to act.“ - Gary Loveman, CEO Caesars Entertainment

  12. What does Enterprise Analytics do? • Drive innovation and implementation into the operations to deliver best in class analytics across the enterprise • Improve the breadth and depth of skills across the enterprise, and ensure that the best resources are applied to the biggest opportunities • Increase efficiency, streamline processes, reduce expense, and grow revenues • Attract develop and maintain world class talent • Create a steady stream of leaders that become integrated into key roles across enterprise

  13. How Enterprise Analytics is Organized Enterprise Analytics Business Intelligence / Data Logistics Finance Revenue Mgmt & Gaming Hospitality, Operations, VIP Marketing & Labor Marketing On Property • Over 160 analytic professionals within Enterprise Analytics • Diverse educational backgrounds (BA, MA, MS, MBA, PHD) • Wide range of tenure (from new hire to over 33 years with company) • Cross-functional sub-committees (Social, Training, New-Hire, Intranet, Recruiting, Mentorship) • Based in Las Vegas

  14. Why you should join • No other organization in the industry can offer a broader platform for analytical skills and career development • Regular insight and participation in the biggest, most strategic analytical exercises occurring across the Enterprise • Improved training and visibility into leading practices / development opportunities • Flexibility in staffing across functional/property needs • Ability to work next to the best and the brightest • Broad career opportunities for all employees • Take part in joining a world-class organization

  15. Launch Your Career Professional opportunity is abundant at Caesars Entertainment; these 3 individuals found different paths to success through Analytics VP of Finance Western Division Director of Food and Beverage HIFOB AGM / VP Finance Harrah’s New Orleans Director P&A Las Vegas Region Senior Financial Analyst, P&A Las Vegas Region Career Progression Director P&A Harrah’s Atlantic City Sr. Finance Analyst Corporate Pit Clerk, Table Games Rio Las Vegas Sr. Financial Analyst Corporate Dan Nita Regional PresidentClemson University New York University Eric Hession Treasurer CET Cornell University Duke University Kevin Winters VP of Hospitality, Casino Marketing and Labor Analytics University of Nevada, Las Vegas

  16. Agenda • Caesars Entertainment • Enterprise Analytics Overview • Bright Future

  17. Cleveland, Cincinnati, Baltimore New Developments Newly legalized market opportunities are enabling Caesars to build properties in Cleveland, Cincinnati, and Baltimore Downtown Cleveland Ohio Cincinnati set to open in 2013 Baltimore set to open in 2014

  18. Project Linq - The High Roller The High Roller, a 167.6 meter tall observation wheel, will offer some amazing views of the Las Vegas Strip. The High Roller will serve as one of the key attractions of The Linq, a massive, $500 million dollar entertainment complex. Project Linq will capture greater non-gaming spend in Las Vegas and is expected to open in 2013. The Las Vegas Observation Wheel

  19. Nobu Hotel Nobu Hotel, Las Vegas’ first boutique hotel on the strip, designed to attract loyalty from lucrative customer segment . It offers zen-like, upscale luxury, comfortable and friendly atmosphere with its hotel, restaurant and lounge. Nobu Hotel is expected to open in Q4 2012.

  20. Long Mu Bay Caesars will bring expertise in luxury operations and development to compliment the vision of GuoXin to make Caesars Palace Longmu Bay the premier destination resort in China and the world. This 61-acre site will offer 800 luxury resort-styled rooms, suites and villas and is nestled between green mountains and sunsets with a 5.1-kilometer shoreline that represents the only west-facing beach in China.

  21. Caesars Interactive Formed in 2009, Caesars Interactive Entertainment (CIE) is a majority owned subsidiary of Caesars and a diversified interactive gaming company focused on casual social/mobile applications and real money poker and other casino games worldwide $9 billion+ US poker market on horizon The #1 slot app on iOS, Android, and Facebook Poker’s #1 brand and the richest prize tournament in all of sports Social & Mobile Gaming Real Money Gaming Real Money Gaming World Series of Poker CIE is a leader in casino style games across mobile and social networks worldwide: • Playtika was acquired in 2011. • Playtika has the leading slots application (Slotomania) on Facebook and over 10 million monthly active users across all social and mobile platforms • Slotomania is currently a top 10 grossing game on the iPhone, iPad, and Android Online gaming sites that carry the World Series of Poker or Caesars brand are active in the United Kingdom, France and Italy: • Momentum is growing for the legalization of internet poker in the US • Nevada and Delaware have already passed legislation with other states expected to follow • Integration with Total Rewards provides an opportunity to increase distribution and extend loyalty to the Internet Established in 1970, WSOP is the richest and most prestigious poker tournament in the world: • Over $222MM awarded in prize money in 2012 • 2011 WSOP Europe event in Cannes, France – largest prize pool in Europe • Two special live presentations on ESPN planned in 2012 with every hand of the Main Event broadcast live

  22. Q & A

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