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Design services. 2006. Tarazi Studio is a versatile design studio from Israel lead by Prof. Ezri Tarazi. Ezri Tarazi's large body of works includes industrial design projects, experimental design, design installations, education programs, curatorial activity and design theory writing.
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Design services 2006 Tarazi Studio is a versatile design studio from Israel lead by Prof. Ezri Tarazi. Ezri Tarazi's large body of works includes industrial design projects, experimental design, design installations, education programs, curatorial activity and design theory writing. 2005-6 demonstrate Tarazi Studio impressive portfolio with the co-curating with Ellen Lupton and designing of 'New design from Israel' at the Cooper Hewitt National Design Museum, New York. He was also Invited designer at 'Panorama', Brazil international design event in Rio de Janeiro and San Paulo. He created the prominent 'New Baghdad' Table for Edra, a leading Italian manufacture. In Keter Group, a world leading plastic company he manage an intern design program, which He established the academic framework. Since 2005 he acts as the design director of Magink Technologies, being closely involved in the development of the company's future products. Tarazi studio numerous clients includes Electra-Airwell, Magink, Sagitta, Applied Materials, Sonarics, Zenith Solar and Microsoft. The studio services includes: • Design Strategy • Design Research • Innovation Process • Industrial Design • User Experience Design
Magink billboard Israel 2006 10 billboards installation in London for CLEAR CHANNEL
Magink billboard Israel 2006 The new magink Billboard is the first full color digital ink sign ever, and was launched by Clear Channel on August 2006 in London. magink's full-color digital ink is based on environmentally-friendly materials. Using proprietary technologies, magink manipulates the ink molecules to generate all colors of the visible color spectrum, including all gray levels, to be exhibited in a wide color gamut. magink Billboard™ units are supplied as an integrated solution and include a housing system with front or back service options, all hardware and firmware accessories and magink propriety content management software for single / multiple billboard networks. The design concept of the billboard was to make a TV like look. The experience of the billboard is not like a frame of a picture but rather as a screen. The billboard is frame is very thin, and the front glass is covering the passepartout. The lights are movable, enabling even lignt on the billboard at night, and by pulling back at the day. The unique technology delivers exceptional optical performance: High resolution, high contrast, superior color depth and uniformity, full motion and wide viewing angles. It is based on reflective technology by utilizes ambient light to enhance the image visibility and quality, just like paper. Instead of trying to beat the sun like any LED technology to insure no shadow on the image. Its modular design ensures easy assembly, retrofitting and servicing of various billboard formats and surface types. The three doors in front of the billboard enable easy access for the PC and the electronic command. It uses very low power consumption, low operation and maintenance costs and high life-time expectancy. It is environmentally friendly since it uses an environmentally-friendly, non-toxic proprietary digital ink™ formula, saving paper and energy. Imagine the energy costs of printing and replacing every week the PVC faces of the current billboard let alone the trouble to get to all of the locations. These magink billboards come with a total solution for complete network with a real time content management of single/multiple displays by magink software with a PC and internet access. It makes the billboards ready for very flexible content from local needs to emergency messages. Since it is not intrusive as LED, it is possible to switch many billboards to magink digital billboards around the world, make it a real revolution to our experience, and less costly to our environment.
Kipoz magink Israel 2005
Kipoz magink Israel 2005
Kipoz magink Israel 2005 Kipoz™ is a full-color digital ink™ signage in high resolution (0.5mm pixel). It utilizes magink's full-color digital ink™, which is based on environmentally-friendly materials. Using proprietary technologies, magink manipulates the ink molecules to generate all colors of the visible color spectrum, including all gray levels, to be exhibited in a wide color gamut. Kipoz™ units are supplied as an integrated solution including sealed housing system with back service. The back side of the billboard, which enables a vertical and horizontal installation, is designed to get rid of the heat through aluminum fins. The concept behind the design was to give the signage an outdoor look, with a bled of elegancy and toughness. Due to the very low energy level used to flip a picture, the signage can run on batteries for months. It makes the product perfect for use in multiple locations and functions, from transportation to emergency signs, to hotels, parks, ski resorts, etc. The unique technology delivers exceptional optical performance: high resolution, high contrast, superior color depth and uniformity, full motion and wide viewing angles. It is based on reflective technology and utilizes ambient light to enhance image visibility and quality, just like paper. Instead of trying to beat the sun like any plasma or LCD technology, the reflective technology utilizes the light of the sun. It is environmentally friendly since it uses a non-toxic, environmentally-friendly proprietary digital ink™ formula, saving paper and energy. Imagine what would be the energy costs of weekly printing and replacing the face of current billboards, let alone the trouble of traveling back and forth between locations. Kipoz™ comes up with a full solution for an entire network, with a real-time content management of single/multiple displays run by magink software, and with a PC and internet access. It prepares billboards for highly flexible content, ranging from local needs to emergency messages. Kipoz gives a sense of real revolution to our experience and makes it less costly to our environment.
AirwellElectra Israel 2005 Wall minimalist air-condition
Airwellpublication 2005
Ezrieyes woodsunglasses 2005 EzriEyes Sunglasses have the appearance of being fragile because they are made of wood. But, on the contrary, the frame has been realized through a technologically advanced process so that it will resist rough treatment, including while engaged in strenuous sports activities. Much like a very thin sandwich of bread and meat, a layer of carbon fiber is fused between thin layers of wood. The process to realize EzriEyes™ produces eyeglass frames that will never break. The idea stemmed from Tarazi's unfortunate and frequent boyhood occurences: "As a child, I broke many pairs of eyeglasses while playing basketball. I fantasized owning a pair that would never brake." He recently recalled the dilemma and innovatively solved the problem: "I knew that laminated wood is a strong material. And that carbon fiber is even stronger. So I thought, 'Why not put the two together and create super-tough eyeglass frames with appeal and touch of real wood?' " Ezri Eyes™ sunglasses are available with lenses that block 100% of UV radiation (UVA, UVB, and UVC) and harmful blue light up to 400 nanometers.
Ezrieyes publication 2005 Fast company’s 50 promising products for 2006
EvolanceColbar Israel 2004 Collagen injection Evolance is a uniquely formulated, injectable, cross- linked collagen filler designd foe the long term correction of soft tissue contour deficiencies (e.g. facial wrinkles). Currently available resorbable injectable fillers used to correct wrinkles have a relatively short duration of action, because the product is resorbed by the recipient's body. To maintain correction, most patients require repeat injections at relatively short intervals, a procedure which may be costly and painful. The design challenge was to find the right kind of aesthetic that would fit both worlds- the medical world and the cosmetic world- in a way that both will feel comfortable with it and that will enhance the product presence in the market.
DBR Finedigital; sonarics 2004 In Car DAB Receiver which is on dash mount Harmonious design with car interior. Easy to install ( no external cables except power cable) with integrated antenna. FM transmitter for audio link to analog FM radio receiver (car stereo). Easy to operate (minimum number of key buttons) User friendly graphic display with past metaphors, linking to the history of radio design.
New Baghdad Edra Italy 2003 The surface of the "New Baghdad Table" is made of a myriad number of industrial aluminium profiles. Each piece has a specific purpose in composing a map of Iraq's capital city. The variously shaped pieces have individual identities, but together they orchestrate a cohesive plan that is made of diversity and illustrates that there is more than one truth and that truths can live together. The many tiny pieces can be thought of as magical, mystical ideograms arranged in a multifarious but harmonious pattern. The table represents the ritual dimensions of hospitality. And hospitality, in a biblical sense, invites us to welcome the outcast to our table and share our meal. The project is a gesture of hope: a hope that something extraordinary will be born from chaos. In design, just as in nature, there is a harmony in disharmony; there is a perfection in imperfection. The New York Times: "Israeli designer Ezri Tarazi used stock aluminum components to create the New Baghdad Table.... The idea behind the table--that each shape's various identities are merged into a cohesive plan--is Tarazi's statement on diversity." Fiona Rattray, The Observer, London: "More than one person I met during the Milan week (designers, curators, magazine editors, store buyers... they've come from the four corners of the earth to be here) was singing the praises of Ezri Tarazi's New Baghdad table. The Israeli designer's map of the Iraqi capital, which forms the table top, is cleverly constructed using a patchwork of industrial metal components. The spaces between them cast shadows on the floor."
New Bagdad publication 2003 New York York Times Magazine
Insulin Patch TrendermicsIDEO Israel 2000 People who suffer from type1 or other types of diabetes, need to control the sugar level in the blood with insulin injections. In addition to special purpose syringes, pumps tied around the waist with a sub- cutaneous needle, are also used. Diabetes is not just a daily nuisance, but may become a life- or- death issue in case of wrong doze or timing. Trandermics developed a process by which insulin may be transferred through the skin by a carrier medium. Skin pores do not normally allow insulin molecules to penetrate, but a special paste in which the insulin is mixed causes the insulin to reach the blood stream. The development was carried out while preliminary testing were performed on the patent. The purpose was to find a way in which an adhesive 'sticker' with insulin in the special paste may be attached to my body. With patches instead of injections it is no longer necessary to stick needles into the skin every day, and often more then once a day, with the resulting severe sterilization problems. Also insulin introduction with a sticker is continuous and controllable, while with an injection the whole dose is introduces at once. A sticker may be used for several days. It may be removed if the insulin levels get too high, while with an injection there is no way to stop the insulin if the injected doze is too large. Too much insulin is even more dangerous then too little, so the added control is important. The solution proposed to the company was a modular accessory which may consider different scenarios.
IkizArcelik TurkeyIDEO Israel 1999 Arcelik is the largest electrical appliances company in Turkey and amongst the largest in Europe. It owns several brand names, the best known being 'Beko'. The company concentrates on 'white' and 'brown' products, i.e. refrigerators, washing machines, and driers, vacume cleaners and other home appliances. The company approached the IDEO office to develop for it a new concept of washing machines, in order to penetrate the European market, and appear as an innovative company. The development process included a large scale qualitative study of users in European countries like Britain, France, Poland, Sweden,Turkey and Israel. In the second phase, a team of engineers and designers from the company, together with a similar team from IDEO's office in California developed the conceptual approach, engeneering solutions, use scenarios and operational interfaces. The third phase, the design, was carried out by the Israeli team, and defined the design and the engineering approaches, up to the mock-up model, followed by detailed engineering design for a feasibility study. The outcome of the combined effort was a new concept for washing machines, which evolved from a marketing requirement.
Breath IDH.P Monitoring instrument 1998 Approved by the FDA Breath ID is an innovative device which identifies H.Py bacteria (responsible for stomach ulcers) in a non invasive manner. Competing instruments based on the same technology are large, expensive and used only in hospitals, whereas Breath ID is intended to be used in a physician's privet clinic. The test results are available in real time. In view of a critical cost issue, it was deemed best to separate the actual test instrument from the computer, so that the instrument uses an existing computer in the office. Tow configurations exist: for a laptop is placed on the instrument, or for a desk computer, the instrument is an upright position, to save the desk space.
Contact: office@tarazistudio.com 972-3-9793842 tel 972-3-9792554 fax 69 bosmat st. POB 3221 Shoham 73142 Israel www.tarazistudio.com
