most influential leaders in horeca industry 2024 january 2024

1. Most Influential Leaders in Industry, 2024 VOL-01 | ISSUE-03 | 2023 Taste Makers and Tabletop Visionaries: Taste Makers and Tabletop Visionaries: Tanya Vaughn-Goggans Tanya Vaughn-Goggans and MaryAgnes Palumbo's and MaryAgnes Palumbo's Foodservice Influence Foodservice Influence

2. Good foodis the foundation of genuine Happiness

3. Good foodis the foundation of genuine Happiness

4. The Resilient Palette n the compe??ve landscape of the HORECA (Hotel, consumer preferences con?nually evolve, customer- Restaurant, and Catering) industry, leadership quali?es focused leaders create establishments that resonate with I play a pivotal role in shaping trends, driving innova?on, the diverse tastes and expecta?ons of their target and determining the overall success of establishments. As audience. leaders navigate through challenges and opportuni?es, their quali?es profoundly influence the direc?on and The HORECA industry thrives on diversity, and leaders who evolu?on of the industry. champion inclusivity contribute to trends that celebrate cultural diversity, employee empowerment, and Leaders in the HORECA industry have the ability to foresee community engagement. Inclusive leadership fosters a future trends and posi?on their establishments collabora?ve and crea?ve environment, influencing trends accordingly. Whether it's an?cipa?ng changes in consumer such as diverse menu offerings, cultural events, and socially preferences, embracing sustainability, or adop?ng cu?ng- responsible prac?ces that resonate with an increasingly edge technologies, visionary leaders set the tone for diverse and conscious consumer base. innova?on and guide the industry towards new horizons. Their foresight influences the development of trendse?ng Filled with a treasure of inspiring stories, CIO Women concepts and experiences that cap?vate consumers. Leaders sheds the spotlight on the Most Influen?al Leaders in HoReCa Industry, 2024, with the quali?es that In an industry as dynamic as HORECA, adaptability and are the driving force behind the trends that shape the resilience are cri?cal leadership quali?es. Leaders who can HORECA industry. navigate unforeseen challenges, such as economic downturns or global crises, play a pivotal role in Visionary thinking, adaptability, customer-centric determining how the industry responds and evolves. Their approaches, innova?on, and inclusivity are just a few of the ability to pivot, innovate, and persevere influences trends quali?es that influence how the industry evolves and such as the rise of resilient business models, crea?ve cost responds to the ever-changing demands of the market. management strategies, and adap?ve guest experiences. With a plethora of excep?onal quali?es, these leaders con?nue to be the catalysts that set the trends and define Leaders who priori?ze a customer-centric approach shape the future of the industry. trends centered around guest sa?sfac?on and loyalty. By understanding and responding to customer needs, these Flip through the pages and have a deligh?ul read! leaders drive trends like personalized service, menu customiza?on, and experien?al dining. In a world where Robert฀S. Editor’s Desk

5. The Resilient Palette n the compe??ve landscape of the HORECA (Hotel, consumer preferences con?nually evolve, customer- Restaurant, and Catering) industry, leadership quali?es focused leaders create establishments that resonate with I play a pivotal role in shaping trends, driving innova?on, the diverse tastes and expecta?ons of their target and determining the overall success of establishments. As audience. leaders navigate through challenges and opportuni?es, their quali?es profoundly influence the direc?on and The HORECA industry thrives on diversity, and leaders who evolu?on of the industry. champion inclusivity contribute to trends that celebrate cultural diversity, employee empowerment, and Leaders in the HORECA industry have the ability to foresee community engagement. Inclusive leadership fosters a future trends and posi?on their establishments collabora?ve and crea?ve environment, influencing trends accordingly. Whether it's an?cipa?ng changes in consumer such as diverse menu offerings, cultural events, and socially preferences, embracing sustainability, or adop?ng cu?ng- responsible prac?ces that resonate with an increasingly edge technologies, visionary leaders set the tone for diverse and conscious consumer base. innova?on and guide the industry towards new horizons. Their foresight influences the development of trendse?ng Filled with a treasure of inspiring stories, CIO Women concepts and experiences that cap?vate consumers. Leaders sheds the spotlight on the Most Influen?al Leaders in HoReCa Industry, 2024, with the quali?es that In an industry as dynamic as HORECA, adaptability and are the driving force behind the trends that shape the resilience are cri?cal leadership quali?es. Leaders who can HORECA industry. navigate unforeseen challenges, such as economic downturns or global crises, play a pivotal role in Visionary thinking, adaptability, customer-centric determining how the industry responds and evolves. Their approaches, innova?on, and inclusivity are just a few of the ability to pivot, innovate, and persevere influences trends quali?es that influence how the industry evolves and such as the rise of resilient business models, crea?ve cost responds to the ever-changing demands of the market. management strategies, and adap?ve guest experiences. With a plethora of excep?onal quali?es, these leaders con?nue to be the catalysts that set the trends and define Leaders who priori?ze a customer-centric approach shape the future of the industry. trends centered around guest sa?sfac?on and loyalty. By understanding and responding to customer needs, these Flip through the pages and have a deligh?ul read! leaders drive trends like personalized service, menu customiza?on, and experien?al dining. In a world where Robert฀S. Editor’s Desk

6. C 08 O Taste Makers and Tabletop Visionaries: Tanya Vaughn-Goggans V and MaryAgnes Palumbo's Foodservice Influence E R C O N T E N T S A S R T T 16 O Exploring Fundamentals I Effec?ve Marke?ng Strategies for Horeca Businesses C R L Y 22 E Comprehensive Aspects The Role of Customer Experience S in Horeca

7. C 08 O Taste Makers and Tabletop Visionaries: Tanya Vaughn-Goggans V and MaryAgnes Palumbo's Foodservice Influence E R C O N T E N T S A S R T T 16 O Exploring Fundamentals I Effec?ve Marke?ng Strategies for Horeca Businesses C R L Y 22 E Comprehensive Aspects The Role of Customer Experience S in Horeca

8. FOLLOW US ON Merry D'Souza Editor-in-Chief www.facebook.com/ciowomenleaders www.twitter.com/ciowomenleaders Deputy Editor Robert S. Susan J. Executive Editor WE ARE ALSO AVAILABLE ON Assistant Editor Anish M. Company Name Brief Featured Person David King Visualizer CONTACT US ON Art & Design Director Peter K. Alison Zarrella is a solutions-driven marketing executive with Alison Zarrella The Venetian Resort over 16 years of experience in the global markets of the Horeca Email Associate Designer Vice President of Las Vegas James B. industry. info@ciowomenleaders.com venetianlasvegas.com Integrated Marketing For Subscription Senior Sales Manager Daniel Thompson www.ciowomenleaders.com Pilar Arizmendi is a hospitality executive with an MBA and over Marketing Manager Pilar Arizmendi Stewart Palladium Hotel Group John Matthew 25 years of experience in sales, marketing, public relations, Copyright © 2024 CIO Women advertising, as well as hotel operations. VP of Sales & Marketing palladiumhotelgroup.com Leaders, All rights reserved. The content and images used Technical Head George K. in this magazine should not Franklin G. SME-SMO Executive Rachel oversees HEI’s team of regional leaders across all be reproduced or transmitted Rachel Moniz HEI HOTELS INC. disciplines while also interacting directly with portfolio hotel in any form or by any means, heihotels.com Chief Operating Of?icer asset managers and ownership representatives. electronic, mechanical, Dave Morgan Business Development Manager photocopying, recording or otherwise, without prior David, Alan Sales Executives Tanya Vaughn Goggans permission from CIO Women Tanya and Mary transcend mere ?igureheads, Business Development Executives Steve, Joe Marketing Director Leaders. Reprint rights remain serving as adept storytellers who intricately RAK Porcelain USA and solely with CIO Women Digital Marketing Manager Dominique T. weave the threads of culinary artistry and rakporcelain.com/us-en MaryAgnes Palumbo Leaders. hospitality ?inesse. Vice President National Accounts Research Analyst Frank Adams contact@ciowomenleaders.com Circulation Manager Robert Brown January, 2024 JEAN-GEORGES Tara Bryan, the Senior Culinary Director, embodies this ethos of Database Management Stella Andrew Tara Bryan constant evolution, driven by a commitment to pushing MANAGEMENT Technology Consultant David Stokes Senior Culinary Director boundaries in an ever-changing industry. jean-georges.com

9. FOLLOW US ON Merry D'Souza Editor-in-Chief www.facebook.com/ciowomenleaders www.twitter.com/ciowomenleaders Deputy Editor Robert S. Susan J. Executive Editor WE ARE ALSO AVAILABLE ON Assistant Editor Anish M. Company Name Brief Featured Person David King Visualizer CONTACT US ON Art & Design Director Peter K. Alison Zarrella is a solutions-driven marketing executive with Alison Zarrella The Venetian Resort over 16 years of experience in the global markets of the Horeca Email Associate Designer Vice President of Las Vegas James B. industry. info@ciowomenleaders.com venetianlasvegas.com Integrated Marketing For Subscription Senior Sales Manager Daniel Thompson www.ciowomenleaders.com Pilar Arizmendi is a hospitality executive with an MBA and over Marketing Manager Pilar Arizmendi Stewart Palladium Hotel Group John Matthew 25 years of experience in sales, marketing, public relations, Copyright © 2024 CIO Women advertising, as well as hotel operations. VP of Sales & Marketing palladiumhotelgroup.com Leaders, All rights reserved. The content and images used Technical Head George K. in this magazine should not Franklin G. SME-SMO Executive Rachel oversees HEI’s team of regional leaders across all be reproduced or transmitted Rachel Moniz HEI HOTELS INC. disciplines while also interacting directly with portfolio hotel in any form or by any means, heihotels.com Chief Operating Of?icer asset managers and ownership representatives. electronic, mechanical, Dave Morgan Business Development Manager photocopying, recording or otherwise, without prior David, Alan Sales Executives Tanya Vaughn Goggans permission from CIO Women Tanya and Mary transcend mere ?igureheads, Business Development Executives Steve, Joe Marketing Director Leaders. Reprint rights remain serving as adept storytellers who intricately RAK Porcelain USA and solely with CIO Women Digital Marketing Manager Dominique T. weave the threads of culinary artistry and rakporcelain.com/us-en MaryAgnes Palumbo Leaders. hospitality ?inesse. Vice President National Accounts Research Analyst Frank Adams contact@ciowomenleaders.com Circulation Manager Robert Brown January, 2024 JEAN-GEORGES Tara Bryan, the Senior Culinary Director, embodies this ethos of Database Management Stella Andrew Tara Bryan constant evolution, driven by a commitment to pushing MANAGEMENT Technology Consultant David Stokes Senior Culinary Director boundaries in an ever-changing industry. jean-georges.com

10. C O V E R S T O R Y Taste Makers and Tabletop Visionaries: Tanya Vaughn-Goggans and MaryAgnes Palumbo's Foodservice Influence

11. C O V E R S T O R Y Taste Makers and Tabletop Visionaries: Tanya Vaughn-Goggans and MaryAgnes Palumbo's Foodservice Influence

12. The RAK Women Who ROCK the Industry Let's explore the Art of Hospitality by Tanya and uccess in the world of tabletop and hospitality MaryAgnes, accentua?ng Innova?on, Cra?smanship and solu?ons is more than mee?ng industry Culinary Excellence! S benchmarks—it's about cra?ing a compelling narra?ve that resonates with discerning clientele. In this Integrity and Innova?on vibrant realm, where every dish is a story wai?ng to be told and each table se?ng an opportunity to paint a In the dynamic world of marke?ng, Tanya stands out as a masterpiece, individuals like Tanya Vaughn-Goggans and visionary. "When you show up with integrity, your MaryAgnes Palumbo emerge as architects of an character speaks for itself within this industry," says Tanya. unforge?able dining experience. They transcend mere Her understanding of building strategic partnerships and figureheads, serving as adept storytellers who intricately ensuring that your brand represents the highest level of weave the threads of culinary ar?stry and hospitality integrity will con?nue to propel RAK Porcelain's brand finesse. awareness to new heights and drive profitability. Tanyais the adept Vice President ofMarke?ng at RAK "The commitment to authen?city has been pivotal in Porcelain USA and a visionary professional with a proven building meaningful rela?onships, aligning with the very track record of steering marke?ng ini?a?ves to new essence of the hospitality industry," she says. By staying heights, armed with an innova?ve mindset and a keen true to her core values, Tanya not only makes impac?ul understanding of industry trends. decisions but also leaves a posi?ve impact on others, defining success at the intersec?on of integrity and In her role, Tanya cra?s and executes comprehensive innova?on. marke?ng strategies that not only elevate brand awareness but also contribute significantly to the company's bo?om MaryAgnes's success is rooted in genuine connec?ons. line. Her strategic planning extends to digital marke?ng, "Our industry is truly built on rela?onships," MaryAgnes brand posi?oning and customer engagement, ensuring RAK affirms emphasizing the importance of a posi?ve a?tude Porcelain maintains a strong presence in the industry. and respect. Drawing inspira?on from her father's kindness, she adds, "At the end of the day, we are in the Her passion for crea?vity, coupled with a results-driven people business, and I treat others how I like to be treated." approach, has made Tanya an invaluable asset to the RAK C O V E R S T O R Y Porcelain USA team. MaryAgnes's approach transcends posi?ons, focusing on building las?ng connec?ons. Her commitment to As Vice President of Na?onal Accounts, Hospitality and authen?city and respect defines her career, proving that in Gaming, MaryAgnes brings a unique blend of leadership, the world of na?onal accounts, genuine rela?onships are nego?a?on skills and market insight to the forefront. Her the key to sustained success. ability to cul?vate and nurture rela?onships with key stakeholders has been instrumental in securing and maintaining na?onal partnerships that drive RAK Porcelain's growth and market share. With a wealth of experience and a keen eye for business development, MaryAgnes plays a key role in fostering strategic Diversity and culture shape partnerships and expanding RAK Porcelain's footprint across the na?on. the evolution of global cuisine and ultimately, our MaryAgnes's commitment to excellence extends beyond the boardroom, as she works ?relessly to ensure that RAK guests' palates and their ““ Porcelain's products meet and exceed the expecta?ons of expectations of an elevated na?onal clients. Her collabora?ve approach, combined dining experience. with a focus on customer sa?sfac?on, has posi?oned RAK Porcelain as the preferred choice for na?onal hospitality accounts seeking premium tableware solu?ons.

13. The RAK Women Who ROCK the Industry Let's explore the Art of Hospitality by Tanya and uccess in the world of tabletop and hospitality MaryAgnes, accentua?ng Innova?on, Cra?smanship and solu?ons is more than mee?ng industry Culinary Excellence! S benchmarks—it's about cra?ing a compelling narra?ve that resonates with discerning clientele. In this Integrity and Innova?on vibrant realm, where every dish is a story wai?ng to be told and each table se?ng an opportunity to paint a In the dynamic world of marke?ng, Tanya stands out as a masterpiece, individuals like Tanya Vaughn-Goggans and visionary. "When you show up with integrity, your MaryAgnes Palumbo emerge as architects of an character speaks for itself within this industry," says Tanya. unforge?able dining experience. They transcend mere Her understanding of building strategic partnerships and figureheads, serving as adept storytellers who intricately ensuring that your brand represents the highest level of weave the threads of culinary ar?stry and hospitality integrity will con?nue to propel RAK Porcelain's brand finesse. awareness to new heights and drive profitability. Tanyais the adept Vice President ofMarke?ng at RAK "The commitment to authen?city has been pivotal in Porcelain USA and a visionary professional with a proven building meaningful rela?onships, aligning with the very track record of steering marke?ng ini?a?ves to new essence of the hospitality industry," she says. By staying heights, armed with an innova?ve mindset and a keen true to her core values, Tanya not only makes impac?ul understanding of industry trends. decisions but also leaves a posi?ve impact on others, defining success at the intersec?on of integrity and In her role, Tanya cra?s and executes comprehensive innova?on. marke?ng strategies that not only elevate brand awareness but also contribute significantly to the company's bo?om MaryAgnes's success is rooted in genuine connec?ons. line. Her strategic planning extends to digital marke?ng, "Our industry is truly built on rela?onships," MaryAgnes brand posi?oning and customer engagement, ensuring RAK affirms emphasizing the importance of a posi?ve a?tude Porcelain maintains a strong presence in the industry. and respect. Drawing inspira?on from her father's kindness, she adds, "At the end of the day, we are in the Her passion for crea?vity, coupled with a results-driven people business, and I treat others how I like to be treated." approach, has made Tanya an invaluable asset to the RAK C O V E R S T O R Y Porcelain USA team. MaryAgnes's approach transcends posi?ons, focusing on building las?ng connec?ons. Her commitment to As Vice President of Na?onal Accounts, Hospitality and authen?city and respect defines her career, proving that in Gaming, MaryAgnes brings a unique blend of leadership, the world of na?onal accounts, genuine rela?onships are nego?a?on skills and market insight to the forefront. Her the key to sustained success. ability to cul?vate and nurture rela?onships with key stakeholders has been instrumental in securing and maintaining na?onal partnerships that drive RAK Porcelain's growth and market share. With a wealth of experience and a keen eye for business development, MaryAgnes plays a key role in fostering strategic Diversity and culture shape partnerships and expanding RAK Porcelain's footprint across the na?on. the evolution of global cuisine and ultimately, our MaryAgnes's commitment to excellence extends beyond the boardroom, as she works ?relessly to ensure that RAK guests' palates and their ““ Porcelain's products meet and exceed the expecta?ons of expectations of an elevated na?onal clients. Her collabora?ve approach, combined dining experience. with a focus on customer sa?sfac?on, has posi?oned RAK Porcelain as the preferred choice for na?onal hospitality accounts seeking premium tableware solu?ons.

14. Beyond the Name Tanya shares the significance of brand integrity. "Brand is not only the name associated with the product but the percep?on that your customers have of that product and MaryAgnes brings a unique service," Tanya emphasizes. She understands that blend of leadership, delivering products with a high level of quality is not just negotiation skills and about the immediate transac?on. "If you are not providing forefront.““ innova?on with a high level of quality, then you will not market insight to the only diminish the integrity of that product, but the trust that your customer has in you as a valued partner," she cau?ons. For Tanya, maintaining integrity is pivotal not only for product success but also for fostering enduring customer rela?onships. "We understand brand integrity and we at RAK Porcelain are se?ng the new standard of excellence for quality, integrity and service and that is a brand that I am proud to represent.” Internally, a culture of con?nuous learning flourishes through training, workshops and cross-func?onal team MaryAgnes finds excitement in innova?on within the strategic planning, fostering innova?on. Externally, industry HoReCa industry. "It is so exci?ng to work for one of the insights are gleaned through subscrip?ons to publica?ons, most innova?ve factories in the HoReCa Industry," forum par?cipa?on and ac?ve engagement on social MaryAgnes exclaims. She thrives on mee?ng evolving media. Par?cipa?on in trade shows and conferences customer needs, assuring clients that RAK Porcelain facilitates direct interac?on with industry peers, unveiling remains a dependable source of inven?ve solu?ons. trends and nurturing partnerships. A proac?ve approach "Customers know that they can depend on us to come up involves regular market research, customer feedback and with solu?ons that will excite their guests while compe??ve analysis, ensuring alignment with evolving maintaining the high quality and standards that set us preferences. Research and development drive innova?on in apart," she affirms. MaryAgnes brings a commitment to materials, design and technology, establishing the company innova?on and quality that defines RAK Porcelain's as the industry pioneer. C O V E R S T O R Y presence in the dynamic landscape of the Hospitality Channel. Maintaining robust customer rela?onships and ac?ve par?cipa?on in customer and industry events enable RAK The Power of Teamwork Porcelain USA to remain a?uned to the ever-evolving needs of customers. Direct affilia?on with the world's most "Working as a team and collabora?ng with others leads to innova?ve ceramic factory, coupled with open lines of greater success," asserts MaryAgnes. In the intricate realm communica?on within the team, fosters agility. MaryAgnes of Na?onal Hotel & Resort Account sales, she navigates the highlights this nimbleness, sta?ng, "Working directly for the lengthier process with finesse. Recognizing the stakes most innova?ve ceramic factory in the world and having an involved as a na?onal hotel chain introduces a new open line of communica?on with our team at the factory product, MaryAgnes emphasizes, "Having strong and allows us to be extremely nimble and help to create the trus?ng rela?onships with the stakeholders, as well as a vision our customers have for their needs." This strong team to help support all the details, is what truly commitment to adaptability and customer-centric makes the difference." Her dedica?on to teamwork and innova?on solidifies RAK Porcelain USA's posi?on as a rela?onships proves instrumental in ensuring the success leader in the industry. of pivotal Na?onal Hospitality Account ini?a?ves. Empowerment and Cohesion Cra?ing Trends, Fostering Innova?on Tanya and MaryAgnes jointly emphasize the core belief In RAK Porcelain USA, staying abreast of hospitality that "leadership starts within." They iden?fy integrity, industry trends is a comprehensive process that insight and inclusiveness as the founda?onal quali?es of encompasses both internal and external dimensions.

15. Beyond the Name Tanya shares the significance of brand integrity. "Brand is not only the name associated with the product but the percep?on that your customers have of that product and MaryAgnes brings a unique service," Tanya emphasizes. She understands that blend of leadership, delivering products with a high level of quality is not just negotiation skills and about the immediate transac?on. "If you are not providing forefront.““ innova?on with a high level of quality, then you will not market insight to the only diminish the integrity of that product, but the trust that your customer has in you as a valued partner," she cau?ons. For Tanya, maintaining integrity is pivotal not only for product success but also for fostering enduring customer rela?onships. "We understand brand integrity and we at RAK Porcelain are se?ng the new standard of excellence for quality, integrity and service and that is a brand that I am proud to represent.” Internally, a culture of con?nuous learning flourishes through training, workshops and cross-func?onal team MaryAgnes finds excitement in innova?on within the strategic planning, fostering innova?on. Externally, industry HoReCa industry. "It is so exci?ng to work for one of the insights are gleaned through subscrip?ons to publica?ons, most innova?ve factories in the HoReCa Industry," forum par?cipa?on and ac?ve engagement on social MaryAgnes exclaims. She thrives on mee?ng evolving media. Par?cipa?on in trade shows and conferences customer needs, assuring clients that RAK Porcelain facilitates direct interac?on with industry peers, unveiling remains a dependable source of inven?ve solu?ons. trends and nurturing partnerships. A proac?ve approach "Customers know that they can depend on us to come up involves regular market research, customer feedback and with solu?ons that will excite their guests while compe??ve analysis, ensuring alignment with evolving maintaining the high quality and standards that set us preferences. Research and development drive innova?on in apart," she affirms. MaryAgnes brings a commitment to materials, design and technology, establishing the company innova?on and quality that defines RAK Porcelain's as the industry pioneer. C O V E R S T O R Y presence in the dynamic landscape of the Hospitality Channel. Maintaining robust customer rela?onships and ac?ve par?cipa?on in customer and industry events enable RAK The Power of Teamwork Porcelain USA to remain a?uned to the ever-evolving needs of customers. Direct affilia?on with the world's most "Working as a team and collabora?ng with others leads to innova?ve ceramic factory, coupled with open lines of greater success," asserts MaryAgnes. In the intricate realm communica?on within the team, fosters agility. MaryAgnes of Na?onal Hotel & Resort Account sales, she navigates the highlights this nimbleness, sta?ng, "Working directly for the lengthier process with finesse. Recognizing the stakes most innova?ve ceramic factory in the world and having an involved as a na?onal hotel chain introduces a new open line of communica?on with our team at the factory product, MaryAgnes emphasizes, "Having strong and allows us to be extremely nimble and help to create the trus?ng rela?onships with the stakeholders, as well as a vision our customers have for their needs." This strong team to help support all the details, is what truly commitment to adaptability and customer-centric makes the difference." Her dedica?on to teamwork and innova?on solidifies RAK Porcelain USA's posi?on as a rela?onships proves instrumental in ensuring the success leader in the industry. of pivotal Na?onal Hospitality Account ini?a?ves. Empowerment and Cohesion Cra?ing Trends, Fostering Innova?on Tanya and MaryAgnes jointly emphasize the core belief In RAK Porcelain USA, staying abreast of hospitality that "leadership starts within." They iden?fy integrity, industry trends is a comprehensive process that insight and inclusiveness as the founda?onal quali?es of encompasses both internal and external dimensions.

16. effec?ve leadership. Both advocate for sharing knowledge and experiences to empower individuals and foster organiza?onal growth. In their collabora?ve approach, Tanya and MaryAgnes stress, "The stronger we can make each other as a team, the stronger we are as an organiza?on." This shared commitment to internal strength highlights their dedica?on to building a cohesive and empowered team at RAK Porcelain. An?cipa?ng Tastes In the dynamic landscape of global cuisine, Tanya emphasizes the profound impact of diversity and culture. "Diversity and culture shape the evolu?on of global cuisine and ul?mately, our guests' palates and their expecta?ons of an elevated dining experience," she notes. Tanya underscores the need for a keen understanding of how globaliza?on, fueled by travel, social media and celebrity chefs, influences culinary trends. "The guests are “ becoming more savvy," she adds, highligh?ng the importance of an?cipa?ng ever-changing needs. RAK Porcelain's diverse dinnerware solu?ons, ranging from the extra fine Le Ballet Bone China, to the Rak Earth Collec?on, reminiscent of terra co?a, reflect a commitment to Communication, trust and integrity are all part of the mee?ng a variety of culinary needs. recipe for a successful partnership, but the key for me MaryAgnes delves into the global perspec?ve that shapes C O V E R S T O R Y is honesty. the industry. "Interna?onal style and design trends carry marrying innova?on, great business acumen, and process over throughout all aspects of our industry," MaryAgnes orienta?on to con?nue to drive compelling marke?ng observes. As a passionate traveler, she explores diverse campaigns that represent our brand and build our hotels worldwide to stay abreast of emerging tabletop and “ profitability. service trends. Reciprocity in Partnerships MaryAgnes emphasizes the importance of avoiding pigeonholing looks or items for specific cuisines. "So many In the world of business partnerships, MaryAgnes chefs are crossing the boundaries these days with color, emphasizes the crucial role of honesty. "Communica?on, material, texture, or even using different vessels for that trust and integrity are all part of the recipe for a successful unexpected surprise at the table," she notes, highligh?ng partnership, but the key for me is honesty," she asserts. the need for adaptability in the ever-evolving culinary and hotel scene. MaryAgnes priori?zes transparent communica?on ensuring that both par?es have a realis?c outlook on factors like Success Beyond Norms ?meframe, pricing and selec?on. She sets the expecta?on for reciprocity, sta?ng, "I will always let a partner know the Tanya recounts several pivotal moments in her career realis?c outlook and I expect the same from them." This where innova?on was the key to success. "There have been commitment to honesty forms the cornerstone of ?mes in my career where we had to 'step outside the box' successful and sustainable partnerships in the ever- of normal processes to get the job done," she reflects. evolving landscape of the industry. "However, crea?vity is where I thrive and look forward to

17. effec?ve leadership. Both advocate for sharing knowledge and experiences to empower individuals and foster organiza?onal growth. In their collabora?ve approach, Tanya and MaryAgnes stress, "The stronger we can make each other as a team, the stronger we are as an organiza?on." This shared commitment to internal strength highlights their dedica?on to building a cohesive and empowered team at RAK Porcelain. An?cipa?ng Tastes In the dynamic landscape of global cuisine, Tanya emphasizes the profound impact of diversity and culture. "Diversity and culture shape the evolu?on of global cuisine and ul?mately, our guests' palates and their expecta?ons of an elevated dining experience," she notes. Tanya underscores the need for a keen understanding of how globaliza?on, fueled by travel, social media and celebrity chefs, influences culinary trends. "The guests are “ becoming more savvy," she adds, highligh?ng the importance of an?cipa?ng ever-changing needs. RAK Porcelain's diverse dinnerware solu?ons, ranging from the extra fine Le Ballet Bone China, to the Rak Earth Collec?on, reminiscent of terra co?a, reflect a commitment to Communication, trust and integrity are all part of the mee?ng a variety of culinary needs. recipe for a successful partnership, but the key for me MaryAgnes delves into the global perspec?ve that shapes C O V E R S T O R Y is honesty. the industry. "Interna?onal style and design trends carry marrying innova?on, great business acumen, and process over throughout all aspects of our industry," MaryAgnes orienta?on to con?nue to drive compelling marke?ng observes. As a passionate traveler, she explores diverse campaigns that represent our brand and build our hotels worldwide to stay abreast of emerging tabletop and “ profitability. service trends. Reciprocity in Partnerships MaryAgnes emphasizes the importance of avoiding pigeonholing looks or items for specific cuisines. "So many In the world of business partnerships, MaryAgnes chefs are crossing the boundaries these days with color, emphasizes the crucial role of honesty. "Communica?on, material, texture, or even using different vessels for that trust and integrity are all part of the recipe for a successful unexpected surprise at the table," she notes, highligh?ng partnership, but the key for me is honesty," she asserts. the need for adaptability in the ever-evolving culinary and hotel scene. MaryAgnes priori?zes transparent communica?on ensuring that both par?es have a realis?c outlook on factors like Success Beyond Norms ?meframe, pricing and selec?on. She sets the expecta?on for reciprocity, sta?ng, "I will always let a partner know the Tanya recounts several pivotal moments in her career realis?c outlook and I expect the same from them." This where innova?on was the key to success. "There have been commitment to honesty forms the cornerstone of ?mes in my career where we had to 'step outside the box' successful and sustainable partnerships in the ever- of normal processes to get the job done," she reflects. evolving landscape of the industry. "However, crea?vity is where I thrive and look forward to

18. Exploring Fundamentals Eective Marketing Strategies for Horeca Businees he Horeca (Hotel, Restaurant, and Catering) sector is vibrant and compe??ve, demanding strategic marke?ng approaches T to stand out in a crowded market. In this ar?cle, we delve into the fundamentals of effec?ve marke?ng strategies for Horeca businesses, exploring key principles that can drive visibility, customer engagement, and sustained growth. A Define Your Brand Iden?ty r Dis?nc?ve Branding: Establish a unique and memorable brand t iden?ty that sets your Horeca business apart. Consistent branding i across all touchpoints – from signage and menus to online presence – creates a cohesive and recognizable image that c resonates with customers. l Storytelling: Cra? a compelling brand story that communicates e your values, mission, and the experience you offer. Storytelling creates an emo?onal connec?on with customers, fostering loyalty and making your Horeca business more than just a place to eat or stay. Leverage the Power of Digital Marke?ng Responsive Website: A user-friendly and visually appealing website is essen?al for Horeca businesses. Ensure your website is responsive, easy to navigate, and showcases your offerings, ambiance, and contact informa?on effec?vely. Social Media Presence: Harness the reach of social media pla?orms to connect with your audience. Regularly update your profiles with engaging content, high-quality visuals, and promo?ons. Pla?orms like Instagram, Facebook, and Twi?er can be powerful tools for building a community around your brand. Op?mize Local Search and SEO Google My Business: Ensure your Horeca business is listed on Google My Business with accurate informa?on, including opening FEB 202 4 FEB 2024 www.ciowomenleaders.com www.ciowomenleaders.com 16 17

19. Exploring Fundamentals Eective Marketing Strategies for Horeca Businees he Horeca (Hotel, Restaurant, and Catering) sector is vibrant and compe??ve, demanding strategic marke?ng approaches T to stand out in a crowded market. In this ar?cle, we delve into the fundamentals of effec?ve marke?ng strategies for Horeca businesses, exploring key principles that can drive visibility, customer engagement, and sustained growth. A Define Your Brand Iden?ty r Dis?nc?ve Branding: Establish a unique and memorable brand t iden?ty that sets your Horeca business apart. Consistent branding i across all touchpoints – from signage and menus to online presence – creates a cohesive and recognizable image that c resonates with customers. l Storytelling: Cra? a compelling brand story that communicates e your values, mission, and the experience you offer. Storytelling creates an emo?onal connec?on with customers, fostering loyalty and making your Horeca business more than just a place to eat or stay. Leverage the Power of Digital Marke?ng Responsive Website: A user-friendly and visually appealing website is essen?al for Horeca businesses. Ensure your website is responsive, easy to navigate, and showcases your offerings, ambiance, and contact informa?on effec?vely. Social Media Presence: Harness the reach of social media pla?orms to connect with your audience. Regularly update your profiles with engaging content, high-quality visuals, and promo?ons. Pla?orms like Instagram, Facebook, and Twi?er can be powerful tools for building a community around your brand. Op?mize Local Search and SEO Google My Business: Ensure your Horeca business is listed on Google My Business with accurate informa?on, including opening FEB 202 4 FEB 2024 www.ciowomenleaders.com www.ciowomenleaders.com 16 17

20. hours, loca?on, and contact details. This enhances local Horeca business recognizes and appreciates individual search visibility and provides poten?al customers with patronage. essen?al informa?on at their finger?ps. Host Events and Promo?ons SEO Strategies: Implement search engine op?miza?on (SEO) strategies to improve your Horeca business's online Themed Nights or Special Events: Host themed nights or visibility. Op?mize website content with relevant keywords, special events to create excitement and draw in new encourage customer reviews, and focus on local SEO to customers. Whether it's a live music night, a themed menu, capture the a?en?on of nearby patrons. or holiday celebra?ons, events provide a unique experience and generate buzz around your Horeca Engage in Email Marke?ng business. Building a Subscriber List: Develop an email subscriber list Limited-Time Promo?ons: Introduce limited-?me by encouraging customers to sign up for newsle?ers, promo?ons or exclusive offers to create a sense of urgency promo?ons, and updates. Use incen?ves such as exclusive and encourage immediate customer ac?on. These discounts or early access to events to en?ce visitors to promo?ons can be promoted through various channels, share their email addresses. including social media, email newsle?ers, and on-site signage. Targeted Campaigns: Create targeted email campaigns based on customer preferences, behavior, and Collect and U?lize Customer Feedback demographics. Personalized emails featuring special promo?ons, new menu items, or upcoming events can Feedback Channels: Ac?vely seek customer feedback keep your audience engaged and drive repeat business. through channels such as surveys, review pla?orms, or social media. Pay a?en?on to both posi?ve and nega?ve Collaborate and Partner with Influencers feedback to understand customer preferences, iden?fy areas for improvement, and showcase posi?ve Influencer Marke?ng: Collaborate with influencers in the tes?monials. food, travel, or lifestyle niche to reach wider audiences. Influencers can create authen?c content that showcases Adapt and Improve: Use customer feedback to adapt your your Horeca business to their followers, leveraging their offerings and improve the overall customer experience. credibility and influence. Whether it's refining menu items, adjus?ng service processes, or enhancing ambiance, con?nual improvement Local Partnerships: Forge partnerships with local based on customer insights is key to sustained success. businesses, event organizers, or community groups. Collabora?ve efforts can include joint promo?ons, Conclusion sponsorships, or par?cipa?on in local events, expanding your Horeca business's reach within the community. Effec?vely marke?ng Horeca businesses requires a holis?c and customer-centric approach. By defining a strong brand Implement Loyalty Programs iden?ty, leveraging digital marke?ng tools, op?mizing local search, and engaging in strategic partnerships, Horeca Rewards for Repeat Business: Create a loyalty program establishments can build a loyal customer base and stay that rewards customers for repeat visits. Whether through top-of-mind in a compe??ve market. The key lies in points-based systems, exclusive discounts, or understanding the preferences of your target audience, complimentary items, loyalty programs incen?vize adap?ng to industry trends, and consistently delivering customers to choose your Horeca business over excep?onal experiences that keep patrons coming back for compe?tors. more. Personalized Offers: Tailor loyalty program offers based on customer preferences and behaviors. Personaliza?on adds value to the customer experience, showing that your FEB 202 4 www.ciowomenleaders.com 18

21. hours, loca?on, and contact details. This enhances local Horeca business recognizes and appreciates individual search visibility and provides poten?al customers with patronage. essen?al informa?on at their finger?ps. Host Events and Promo?ons SEO Strategies: Implement search engine op?miza?on (SEO) strategies to improve your Horeca business's online Themed Nights or Special Events: Host themed nights or visibility. Op?mize website content with relevant keywords, special events to create excitement and draw in new encourage customer reviews, and focus on local SEO to customers. Whether it's a live music night, a themed menu, capture the a?en?on of nearby patrons. or holiday celebra?ons, events provide a unique experience and generate buzz around your Horeca Engage in Email Marke?ng business. Building a Subscriber List: Develop an email subscriber list Limited-Time Promo?ons: Introduce limited-?me by encouraging customers to sign up for newsle?ers, promo?ons or exclusive offers to create a sense of urgency promo?ons, and updates. Use incen?ves such as exclusive and encourage immediate customer ac?on. These discounts or early access to events to en?ce visitors to promo?ons can be promoted through various channels, share their email addresses. including social media, email newsle?ers, and on-site signage. Targeted Campaigns: Create targeted email campaigns based on customer preferences, behavior, and Collect and U?lize Customer Feedback demographics. Personalized emails featuring special promo?ons, new menu items, or upcoming events can Feedback Channels: Ac?vely seek customer feedback keep your audience engaged and drive repeat business. through channels such as surveys, review pla?orms, or social media. Pay a?en?on to both posi?ve and nega?ve Collaborate and Partner with Influencers feedback to understand customer preferences, iden?fy areas for improvement, and showcase posi?ve Influencer Marke?ng: Collaborate with influencers in the tes?monials. food, travel, or lifestyle niche to reach wider audiences. Influencers can create authen?c content that showcases Adapt and Improve: Use customer feedback to adapt your your Horeca business to their followers, leveraging their offerings and improve the overall customer experience. credibility and influence. Whether it's refining menu items, adjus?ng service processes, or enhancing ambiance, con?nual improvement Local Partnerships: Forge partnerships with local based on customer insights is key to sustained success. businesses, event organizers, or community groups. Collabora?ve efforts can include joint promo?ons, Conclusion sponsorships, or par?cipa?on in local events, expanding your Horeca business's reach within the community. Effec?vely marke?ng Horeca businesses requires a holis?c and customer-centric approach. By defining a strong brand Implement Loyalty Programs iden?ty, leveraging digital marke?ng tools, op?mizing local search, and engaging in strategic partnerships, Horeca Rewards for Repeat Business: Create a loyalty program establishments can build a loyal customer base and stay that rewards customers for repeat visits. Whether through top-of-mind in a compe??ve market. The key lies in points-based systems, exclusive discounts, or understanding the preferences of your target audience, complimentary items, loyalty programs incen?vize adap?ng to industry trends, and consistently delivering customers to choose your Horeca business over excep?onal experiences that keep patrons coming back for compe?tors. more. Personalized Offers: Tailor loyalty program offers based on customer preferences and behaviors. Personaliza?on adds value to the customer experience, showing that your FEB 202 4 www.ciowomenleaders.com 18

22. Culinary delights, crafted with care, served with flair

23. Culinary delights, crafted with care, served with flair

24. Comprehensive Aspects TheRole of Cuomer Experiencein Horeca n the vibrant world of Horeca (Hotel, Restaurant, and Catering), the customer experience stands as a cornerstone I that defines success. This ar?cle explores the mul?faceted aspects of customer experience in Horeca, emphasizing the cri?cal role it plays in establishing brand loyalty, a?rac?ng new patrons, and ensuring sustained success in a compe??ve industry. Ambiance and Atmosphere Interior Design: The physical environment, including interior A design, ligh?ng, and decor, significantly influences the overall ambiance. A carefully curated ambiance creates a welcoming and r immersive experience, se?ng the stage for memorable moments. t i Music and Acous?cs: The right choice of background music and c acous?cs contributes to the overall atmosphere. Whether it's a lively, energe?c vibe or a relaxed and in?mate se?ng, music l enhances the dining or lodging experience and influences how e customers perceive the ambiance. Quality of Service Hospitality and Friendliness: The way staff members interact with guests shapes their percep?on of the establishment. Genuine hospitality, friendliness, and a?en?veness contribute to a posi?ve customer experience, fostering a sense of welcome and apprecia?on. Promptness and Efficiency: Timely and efficient service is paramount in Horeca. From quick and accurate order processing to swi? room service, ensuring that customers' needs are met promptly enhances their overall sa?sfac?on. Culinary Excellence Menu Innova?on: Culinary offerings should go beyond mee?ng basic expecta?ons. Menu innova?on, crea?ve presenta?ons, and a diverse range of op?ons cater to varying preferences, ensuring that every dining experience is unique and deligh?ul. Quality of Ingredients: The use of high-quality, fresh ingredients is non-nego?able. Guests appreciate the effort and commitment FEB 2024 FEB 2024 www.ciowomenleaders.com www.ciowomenleaders.com 22 23

25. Comprehensive Aspects TheRole of Cuomer Experiencein Horeca n the vibrant world of Horeca (Hotel, Restaurant, and Catering), the customer experience stands as a cornerstone I that defines success. This ar?cle explores the mul?faceted aspects of customer experience in Horeca, emphasizing the cri?cal role it plays in establishing brand loyalty, a?rac?ng new patrons, and ensuring sustained success in a compe??ve industry. Ambiance and Atmosphere Interior Design: The physical environment, including interior A design, ligh?ng, and decor, significantly influences the overall ambiance. A carefully curated ambiance creates a welcoming and r immersive experience, se?ng the stage for memorable moments. t i Music and Acous?cs: The right choice of background music and c acous?cs contributes to the overall atmosphere. Whether it's a lively, energe?c vibe or a relaxed and in?mate se?ng, music l enhances the dining or lodging experience and influences how e customers perceive the ambiance. Quality of Service Hospitality and Friendliness: The way staff members interact with guests shapes their percep?on of the establishment. Genuine hospitality, friendliness, and a?en?veness contribute to a posi?ve customer experience, fostering a sense of welcome and apprecia?on. Promptness and Efficiency: Timely and efficient service is paramount in Horeca. From quick and accurate order processing to swi? room service, ensuring that customers' needs are met promptly enhances their overall sa?sfac?on. Culinary Excellence Menu Innova?on: Culinary offerings should go beyond mee?ng basic expecta?ons. Menu innova?on, crea?ve presenta?ons, and a diverse range of op?ons cater to varying preferences, ensuring that every dining experience is unique and deligh?ul. Quality of Ingredients: The use of high-quality, fresh ingredients is non-nego?able. Guests appreciate the effort and commitment FEB 2024 FEB 2024 www.ciowomenleaders.com www.ciowomenleaders.com 22 23

26. to delivering excep?onal flavors, and this commitment informa?on. This includes transparent pricing, concise contributes significantly to the overall impression of the menus, and ?mely updates on any changes or special Horeca establishment. offerings, fostering trust between the Horeca establishment and its customers. In the HoReCa world, Seamless Digital Experience Responsive Customer Support: Responsive and a?en?ve User-Friendly Websites and Apps: In an era of digital customer support, whether in person or online, is ever} meal is an opportunit} engagement, Horeca businesses must provide a seamless essen?al. Addressing inquiries, feedback, or concerns online experience. User-friendly websites, mobile apps for promptly demonstrates a commitment to customer reserva?ons, and clear online menus enhance convenience sa?sfac?on and reinforces a posi?ve brand image. to create memories and accessibility for customers. Post-Visit Engagement and Feedback Loops Efficient Booking Systems: Streamlined booking systems for rooms, tables, or event spaces contribute to a posi?ve Solici?ng Feedback: Ac?vely seeking feedback from digital experience. An efficient reserva?on process reduces customers demonstrates a commitment to con?nuous fric?on and sets the stage for a smooth arrival, crea?ng a improvement. Post-visit surveys, online reviews, and posi?ve first impression. feedback forms provide valuable insights and opportuni?es to address any areas for enhancement. Personaliza?on and Special Touches Post-Visit Offers and Loyalty Programs: Following up with Tailored Services: Personaliza?on goes beyond guests a?er their visit with special offers or invi?ng them to remembering names; it extends to understanding and join loyalty programs creates a las?ng connec?on. These an?cipa?ng customer preferences. Offering tailored post-visit engagement strategies encourage repeat services, such as room ameni?es or special menu items business and enhance customer reten?on. based on previous visits, enhances the sense of being valued. Conclusion Celebratory Gestures: Acknowledging special occasions, birthdays, or anniversaries with personalized gestures In the Horeca industry, customer experience is not just a creates memorable experiences. Whether it's a transac?on; it is a journey that encompasses every complimentary dessert or a room upgrade, these interac?on, from the ini?al online search to the post-visit though?ul touches contribute to posi?ve word-of-mouth engagement. and customer loyalty. By priori?zing ambiance, quality of service, digital Community Engagement and Local Connec?on convenience, personaliza?on, community engagement, effec?ve communica?on, and post-visit engagement, Community Involvement: Horeca businesses that ac?vely Horeca businesses can cul?vate an environment where engage with the local community build a posi?ve brand patrons feel valued, appreciated, and eager to return. image. Par?cipa?ng in local events, suppor?ng charitable ini?a?ves, or collabora?ng with nearby businesses fosters a The comprehensive aspects of customer experience sense of connec?on and loyalty among patrons. outlined in this ar?cle serve as a roadmap for Horeca establishments aiming not only to meet but to exceed Showcasing Local Culture: Incorpora?ng elements of the customer expecta?ons, fostering loyalty and sustained local culture, whether in menu offerings or decor, success in a compe??ve landscape. resonates with guests seeking an authen?c experience. Embracing the unique aspects of the community adds depth and authen?city to the overall customer experience. Effec?ve Communica?on Transparency and Clear Informa?on: Effec?ve communica?on involves providing clear and transparent FEB 2024 www.ciowomenleaders.com 24

27. to delivering excep?onal flavors, and this commitment informa?on. This includes transparent pricing, concise contributes significantly to the overall impression of the menus, and ?mely updates on any changes or special Horeca establishment. offerings, fostering trust between the Horeca establishment and its customers. In the HoReCa world, Seamless Digital Experience Responsive Customer Support: Responsive and a?en?ve User-Friendly Websites and Apps: In an era of digital customer support, whether in person or online, is ever} meal is an opportunit} engagement, Horeca businesses must provide a seamless essen?al. Addressing inquiries, feedback, or concerns online experience. User-friendly websites, mobile apps for promptly demonstrates a commitment to customer reserva?ons, and clear online menus enhance convenience sa?sfac?on and reinforces a posi?ve brand image. to create memories and accessibility for customers. Post-Visit Engagement and Feedback Loops Efficient Booking Systems: Streamlined booking systems for rooms, tables, or event spaces contribute to a posi?ve Solici?ng Feedback: Ac?vely seeking feedback from digital experience. An efficient reserva?on process reduces customers demonstrates a commitment to con?nuous fric?on and sets the stage for a smooth arrival, crea?ng a improvement. Post-visit surveys, online reviews, and posi?ve first impression. feedback forms provide valuable insights and opportuni?es to address any areas for enhancement. Personaliza?on and Special Touches Post-Visit Offers and Loyalty Programs: Following up with Tailored Services: Personaliza?on goes beyond guests a?er their visit with special offers or invi?ng them to remembering names; it extends to understanding and join loyalty programs creates a las?ng connec?on. These an?cipa?ng customer preferences. Offering tailored post-visit engagement strategies encourage repeat services, such as room ameni?es or special menu items business and enhance customer reten?on. based on previous visits, enhances the sense of being valued. Conclusion Celebratory Gestures: Acknowledging special occasions, birthdays, or anniversaries with personalized gestures In the Horeca industry, customer experience is not just a creates memorable experiences. Whether it's a transac?on; it is a journey that encompasses every complimentary dessert or a room upgrade, these interac?on, from the ini?al online search to the post-visit though?ul touches contribute to posi?ve word-of-mouth engagement. and customer loyalty. By priori?zing ambiance, quality of service, digital Community Engagement and Local Connec?on convenience, personaliza?on, community engagement, effec?ve communica?on, and post-visit engagement, Community Involvement: Horeca businesses that ac?vely Horeca businesses can cul?vate an environment where engage with the local community build a posi?ve brand patrons feel valued, appreciated, and eager to return. image. Par?cipa?ng in local events, suppor?ng charitable ini?a?ves, or collabora?ng with nearby businesses fosters a The comprehensive aspects of customer experience sense of connec?on and loyalty among patrons. outlined in this ar?cle serve as a roadmap for Horeca establishments aiming not only to meet but to exceed Showcasing Local Culture: Incorpora?ng elements of the customer expecta?ons, fostering loyalty and sustained local culture, whether in menu offerings or decor, success in a compe??ve landscape. resonates with guests seeking an authen?c experience. Embracing the unique aspects of the community adds depth and authen?city to the overall customer experience. Effec?ve Communica?on Transparency and Clear Informa?on: Effec?ve communica?on involves providing clear and transparent FEB 2024 www.ciowomenleaders.com 24

28. www.ciowomenleaders.com