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Can India enter the global club of jewellery making?

India is recognised as the worldu2019s biggest and best diamond and gem-cutting centre but also Indian jewellery has not been leveraged globally. Why ?

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Can India enter the global club of jewellery making?

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  1. CAN INDIA ENTER THE GLOBAL CLUB OF JEWELLERY MAKING?

  2. INDIA IS RECOGNISED AS THE WORLD’S BIGGEST AND BEST DIAMOND AND GEM- CUTTING CENTRE. THE COUNTRY’S PROWESS IS UNSURPASSED NOT JUST IN GEM-CUTTING, BUT ALSO IN CREATING EXCEPTIONAL JEWELLERY – BE IT HANDMADE OR MACHINE MADE. INDIAN MANUFACTURERS HAVE SOME OF THE MOST TECHNOLOGICALLY ADVANCED SET-UPS TO CREATE THE FINEST OF DESIGNER COLLECTIONS. SADLY, THE INDUSTRY HAS NOT DONE ENOUGH TO PROMOTE ITS SKILLS AND STRENGTHS WORLDWIDE.TO GAIN GLOBAL SUPREMACY IN THE FIELD OF JEWELLERY, THE INDUSTRY NEEDS TO INTROSPECT ON FACTORS SUCH AS DESIGN, LEGACY OF ARTISTRY, WELFARE OF ARTISANS, AND STRONG BRANDING NARRATIVES, WHICH TOGETHER CAN EMPOWER THE MAKE IN INDIA BRAND.

  3. HAVE WE DONE ENOUGH TO RAISE OUR GLOBAL STANDING IN JEWELLERY-MAKING ? CAN INDIA JUSTIFY OR SEEK A PRICE PREMIUM FOR ITS COLLECTIONS ? We spoke to industry experts who shared their views on how India can further use its ability to achieve global synonymity with luxury jewellery, and narrow the gap between being perceived as a low-cost manufacturing centre versus the rightful, spiritual home for high-quality jewellery.India’s jewellery-making and gem- cutting skills date back several centuries, and our industry is the torchbearer of these ancient crafts and rich heritage. Master craftsmen and skilled artisans have always been the backbone of this sector, who have handed down skills from one generation to the next to create pieces that are unparalleled in beauty and intricacy.

  4. FACTS Today, India’s jewellery manufacturers cater to several international brands and their artistry is not just restricted to making handcrafted jewellery. India- made jewellery fills showrooms around the world (last year we exported gems and jewellery worth nearly $36 billion)

  5. WHAT STEPS CAN THE INDUSTRY TAKE TO GENERATE MORE AWARENESS ABOUT OUR MANUFACTURING STRENGTHS? Even with the tremendous potential to be counted as one of the luxury jewellery-makers of the world, sadly India has not been able to leverage its prolific history of fine jewellery craftsmanship. It’s not as though individual designers and manufacturers are not doing enough – they are attaining global recognition by creating a variety of contemporary and handcrafted lines. But there’s a huge scope in boosting Indian exports and becoming global leaders in all aspects of jewellery making — especially handcrafted jewels. One needs to share and publicise stories of India’s skills in gem-cutting and jewellery making.

  6. WHY INDIAN JEWELLERY HAS NOT BEEN LEVERAGED GLOBALLY ? India has leveraged her expertise in the gem-cutting segment at the global level. But perhaps design and quality and messaging are the most important factors to consider. Design Quality Messaging

  7. DESIGN Indian manufacturers (with exceptions, of course) do not recognise the importance of design. We have design schools that do not really teach design in the global sense; a single short course is considered enough to design great jewellery; anyone who can draw considers themselves great designers; manufacturers are not willing to invest in professional designers and most importantly, designers only design on paper (often drawing inspiration from catalogues) – they do not know materials at all.

  8. QUALITY There is no hallmarking (uniformly implemented), quality is a huge issue. City Gold Groups showcase a variety of crafts of India.

  9. MESSAGING We are not doing enough to get the messaging across on the global level – to the jewellery buying customer – about India, about Indian jewellery, Indian aesthetics, Indian hand craftsmanship, Indian design, etc.

  10. THANKS Presented By City Gold Follow :

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