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Greater Twin Cities United Way g tcuw

Meet your CSR Goals. Greater Twin Cities United Way g tcuw.org. Andy Goldman Gray SVP, Workplace Markets. Giving Trends. Corporate Trends. National Vs. GTCUW Giving Makeup. GTCUW Giving. National Giving. Sector Trends. National Giving Compared to GTCUW. Individual Trends. Millenials.

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Greater Twin Cities United Way g tcuw

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  1. Meet your CSR Goals Greater Twin Cities United Way gtcuw.org

  2. Andy Goldman GraySVP, Workplace Markets Giving Trends

  3. Corporate Trends National Vs. GTCUW Giving Makeup GTCUW Giving National Giving

  4. Sector Trends National Giving Compared to GTCUW

  5. Individual Trends Millenials • Born 1977-1994, ages 19-36—largest generation since the boomers • $219 billion in e-commerce annually • Do already give to charities – so we don’t have to “teach them” how to give. • Generally give: • Smaller amounts more frequently and spontaneously • Influenced by peers and family members or in response to crisis • Don’t define themselves through work – and don’t want work to define their giving affiliations.

  6. Individual Trends National Retirement Boom:10,000 Baby Boomers Retiring Every Day • Boomers are: • Most loyal United Way donors • Aligned with United Way model • Don’t see a relationship with United Way after work/retirement

  7. Corporate Trends Corporate Giving Trends • Expected growth in corporate giving, especially globally • Higher degree of focus, driven by business goals and stakeholder • More recipient partners • Expansion in corporate campaigns outside of United Way/1-time ask

  8. Corporate Social Responsibility • Companies are driving giving and community engagement choices based on social capital they can build with stakeholders • Foundational change in the way companies see their community stakeholders

  9. Maximizing United WayResources July 12, 2013

  10. From campaign coordinator to CSR SUPERHERO!! July 12, 2013

  11. Understanding YOUR CSR Goals • Group Discussion • What are you measured on? • What are your corporate social responsibility/community relations goals? • What are your most challenging issues currently? July 12, 2013

  12. Wendy TraxlerDirector, Workplace Development United Way Solutions

  13. United Way Solutions • Employee Engagement • Caring Connection • Giving Communities • Networking events • Volunteer Leadership roles • Loaned Executive program • Retiree connections July 12, 2013

  14. 40% Maximum Impact on Discretionary Effort and Intent to Stay 32.7% 26.7% 22.7% 18.7% 20% 0% Discretionary Effort Intent to Stay • Reputation of Integrity • Community Involvement Linkage to Engagement & Retention Employee engagement = the extent to which employees commit to something or someone in their organization—is crucial to performance and intent to stay Employees’ engagement = in turnover and in effort Source: Corporate Leadership Council, Driving Employee Performance and Retention Through Engagement, Washington: Corporate Executive Board (2004).

  15. Development Opportunities, Cummins Power Generation examples

  16. United Way Solutions • Strategic Philanthropy • Community Impact Expertise • Convening • 211 • Agency and Impact Speakers July 12, 2013

  17. United Way Solutions • Brand Reputation • Sponsorships • Corporate Recognition • Match pool • Co-Branding/Cause Marketing July 12, 2013

  18. Table Discussions • How to align United Way offerings to your goals • Employee Engagement • Brand Reputation • Strategic Philanthropy • Discuss how you can leverage and implement United Way offerings to meet your goals. • Report back on top ideas, learnings and actions. July 12, 2013

  19. Thank You Greater Twin Cities United Way gtcuw.org

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