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Fast, secure checkout across the Web

Fast, secure checkout across the Web. Opportunities in E-Commerce. Problem: Discovery, Checkout Difficult to find trustworthy sellers Long, repetitive, checkout processes 63% of shopping carts are abandoned after beginning checkout*.

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Fast, secure checkout across the Web

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  1. Fast, secure checkout across the Web

  2. Opportunities in E-Commerce • Problem: Discovery, Checkout • Difficult to find trustworthy sellers • Long, repetitive, checkout processes • 63% of shopping carts are abandoned after beginning checkout* Only 8% of all retail purchases are expected to occur online in 2006* 2006 Consumer Purchases by Channel * Online Customer Experience Survey, Allurent, February 2006 • Opportunity: Search, Convenience • 37% of online purchases start with search* • 25% of search queries result in a purchase directly related to the query** • Fast checkout can improve conversion * 2005 Online Holiday Mood Study, Shop.org/BizRate Research ** The Role of Search in Consumer Buying, comScore/Google * 2006 State of Retailing Online, Shop.org/Forrester

  3. Introducing Google Checkout Google Checkout is an alternative checkout process that provides a fast, secure way to buy and sell online. • Shoppers • Easily identify Checkout merchants on Google with the Checkout badge • Conveniently make purchases with a single login/password • Review and manage purchases from various merchants in one central location • Merchants • Acquire more leads by displaying the Checkout badge • Convert more sales by offering a streamlined checkout process • Lower costs with free transaction processing based on your AdWords spend

  4. Find Search Buy 2 1 3 Product Benefits For Buyers… Convenience Speed Confidence • Single log in for easy buying across the web • Credit card number concealment • Fraud protection • Email forwarding • Google Checkout badge helps identify merchants to buy from • One place to track purchases For Merchants… More Leads More Conversions Lower Costs • Google Checkout badge helps attract more customers • Streamlined checkout process increases conversions • Free transaction processing for sales up to 10X AdWords spend • Low 2% + $0.20 per transaction fee for all other sales • Fraud protection

  5. Get more traffic with the Google Checkout badge 2 Promote your business with AdWords 1 Get higher sales conversions by offering a streamlined checkout process 3 Lower your costs with free transaction processing 4 AdWords and Google Checkout AdWords and Google Checkout work together to increase sales and lower costs.

  6. Charge successful 9 Account Fulfillment Ready to ship Ship 7 10 Fulfillment API Initiate return Refund API 11 12 Order number, account 6 2 Charge CC 1 8 Shopping cart (xml) Name, shipping address, email (xml) Payment to merchant via ACH 5 Checkout API 3 Checkout User confirms purchase; CC authorized 4 Google Checkout Transaction Flow Merchant

  7. Order Flows: Typical Order Placed Merchant Fulfillment Shipment Checkout Page New Order Charge Order Order Delivery Shipping, Taxes & Discount Calculations Risk Algorithms Order Shipment Email Merchant Order Delivered HTTP POST Cart Real-time Values Confirmed Real-time Request Status: AUTH Complete Tracking Number Risk Signals, Partial CC Charge Order Status: Reviewing Charged Amount ($) Status: Charged Order Notification Status: Charging Google Checkout Order Confirmation Email To Buyer

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