1 / 0

Mercedes-Benz Australia

Mercedes-Benz Australia. Facebook Ad Report July 15 th – Aug 15th 2013. Facebook Ad Summary. Learnings : A higher level of post engagement was achieved this month due to a focus on sponsored posts and a slight increase in budget due to roll-over.

clay
Download Presentation

Mercedes-Benz Australia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Mercedes-Benz Australia

    Facebook Ad Report July 15th – Aug 15th 2013
  2. Facebook Ad Summary Learnings: A higher level of post engagement was achieved this month due to a focus on sponsored posts and a slight increase in budget due to roll-over. Sponsored posts directed to users on their mobile phones were the most successful of this type. Page Like ads featuring a specific vehicle and targeting relevant interests, resulted in the best growth results.
  3. Facebook Ads Performance Overview* *Ads ran from 15th July – 15th August 2013.
  4. What’s Next We recommend focusing 3-4 ‘Like ads’ on that months hero car/s while targeting an audience with relevant interests. In combination with a more general ‘brand’ ad. Continue to use Facebook’s ‘Power Editor’, to test and optimise for more specific audience targeting across the ads.
More Related