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National overview on progress of Sport England’s strategy 2008-2011

National overview on progress of Sport England’s strategy 2008-2011. Adam Rigarlsford Sport England East 19.3.2010. Content :. Refresh on strategy priorities. Update on progress. Challenges and next steps. Refresh on strategy priorities. Strategy.

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National overview on progress of Sport England’s strategy 2008-2011

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  1. National overview on progress of Sport England’s strategy 2008-2011 Adam Rigarlsford Sport England East 19.3.2010

  2. Content : • Refresh on strategy priorities. • Update on progress. • Challenges and next steps. Creating sporting opportunities in every community

  3. Refresh on strategy priorities

  4. Strategy • Launched Summer 2008 following consultation • Strong feedback identifying three key areas : • Increasing participation in sport = GROW • Tackling drop-off = SUSTAIN • Developing talent = EXCEL • Drive to invest and deliver on Sport through NGBs. • Focus on creating a world class community sports system in England. Creating sporting opportunities in every community

  5. Sustain (60% of investment) Grow (15% of investment) Excel (25% of investment) More people satisfied with the aspects of sport that are important to them 25% fewer 16 to 18 year-olds dropping out of selected sports Appropriate talent support systems for each sport so that more talented performers move onto elite programmes One million adults taking part in more sport by 2012/13 Helping more young people to access five hours of sport each week Creating sporting opportunities in every community

  6. How are we going to get there ? • GROW :1m doing more sport, contribution to 5 hour offer. • NGBs : Driving growth in participation as part of whole sport plans. (500,000). (£480m 46 sports, £10m per annum CSPs). • Engaging Higher Education : Strategic partnership arrangements to increase participation. (300,000). • Engaging the Third Sector : (100,000). • Football Foundation investment and development of multi-sport provision. • Commercial Strategy : Leverage of £50m by 2011/2012. (150,000) • Partnerships – NGBs,CSPs,Local Govt. • Investment Strategy. Creating sporting opportunities in every community

  7. How are we going to get there ? • SUSTAIN : Increasing satisfaction, reducing drop-off. • Target for a number of sports. • Increasing satisfaction with quality of the experience. • Recruit to coaching. Creating sporting opportunities in every community

  8. How are we going to get there ? • Excel :Talent systems for 25 sports. • Sport-specific talent systems. • Playground to podium. Creating sporting opportunities in every community

  9. Update on progress - GROW

  10. Sport England’s target is to get one million more people reaching 3x30 23.6 million 1 million doing more sport 11 million Number of people 6.8 million < 2 3 0 Moderate intensity sessions per week Source: Active People 2 Creating sporting opportunities in every community 10

  11. A year into the new strategy participation is heading in the right direction – the target is 1m 3x30mins sport Cycling up 112,900 Athletics up 127,600 6.930 million +115,000 6.815 million 12 months into strategy / 6 months into NGB 2009-13 plans APS 3 Oct 08 – Oct 09 APS 2 Oct 07 – Oct 08 Source: Active People 2 / Active People 3 Creating sporting opportunities in every community 11

  12. Informal sports such as athletics and cycling have seen the strongest growth Athletics Cycling Swimming Rugby Union +127,600 +112,900 -22,800 -81,900 Source: Active People 2 / Active People 3 Creating sporting opportunities in every community 12

  13. Growth has been stronger amongst the young 16-34s 35-54s 55+ +65,000 +54,200 -4,100 Source: Active People 2 / Active People 3 Creating sporting opportunities in every community 13

  14. Whilst participation amongst men has increased strongly it has fallen amongst women Men Women -61,000 +176,000 Source: Active People 2 / Active People 3 Creating sporting opportunities in every community 14

  15. There has been particularly strong growth in participation in London and West Midlands East East Midlands Yorkshire Source: Active People 2 / Active People 3 Creating sporting opportunities in every community 15

  16. National Indicator 8 – has also shown an increase National Indicator 8 – sport and active recreation -61,000 31 LAs up 7 LAs down Source: Active People 2 / Active People 3 Creating sporting opportunities in every community 16

  17. What sort of things has the money been invested into? • Aiming for 50,000 participants over 4 years • 460 training to become project leaders • Local partnerships forming: Jog York, Run Liverpool • Women’s Running Network up 40% • 106,500 people have participated in major Skyride events • 234 trained Leaders • Planning with over 45 Local Authorities • Over 80 percent of participants would definitely return to ride again Creating sporting opportunities in every community 17

  18. Sport Unlimited is striving to respond to what young people actually want 100+ different activities Focus on the 11 to 19s Targets 50% ‘semi sporty’ £36 million funding from 2008 to 2011 900,000 retained by 2011 300,000 transition Creating sporting opportunities in every community

  19. Sport Unlimited Year 1 Achievements • Year 1 actual engage – 219,720 • Year 1 actual retain - 177,358 • 49% girls, 51% boys • 32% of young people transitioned Creating sporting opportunities in every community

  20. Commercial Strategy • Just Giving Partnership to support NGBs with Community Amateur Sport Club (CASC) status – estimation could raise over £24m thorugh online donations over next 5 years for community sports clubs over next three years. • Partnership with Marks and Spencer in development – Active Women. • Facebook partnership (estimated value £20m). Creating sporting opportunities in every community

  21. Higher Education • Development of HE partnership through BUCS • Completion of audit and analysis to inform partnership work. • Funding to BUCS to build national sports development capacity (£480k over 3 years). • Publication of Higher Education and Community Sport Plan. • Identified 19 key NGBs ready to work with HE – End of March 2010 will know where and how NGBs will be working with HEI’s • Announcement of £10m themed round March 2010. Creating sporting opportunities in every community

  22. Further Education • What have we done ? • Engagement in 5 hr offer – FESCO’s and Sport Unlimited are key delivery mechanisms. • Mini audit of CSPs. • Developing understanding through NGBs of FESCO programme and who to work with. • Report on Future of FE sport research – independent report – creating a short term landscape partners group to agree which recommendations to take forward. • Rachel.graham@sportengland.org tel : 020 7273 1665 Creating sporting opportunities in every community

  23. Update on progress - SUSTAIN

  24. Retention • The strategy has a target of increasing participation within the 16-18 age group for nine key sports. • Challenge : • 6 of the 9 sports the gap is remaining stable. (Badminton, Basketball, Hockey, Netball, Rugby Union, Tennis) • 3 of the 9 sports the gap has got bigger. (Football, Gymnastics, Rugby League). • Activity to support this work : • Quarterly retention specific workshops are being run sharing best practice. • In-depth analysis of the current available research and collaborative working by the chosen NGBs. • Desk research into best practice from other sectors and geographies – ie commercial sector • Bespoke research in common with our partners - WSF, YST etc. • A detailed review of the interventions identified by the nine key sports. • Preparation of an Action Plan for the NGBs to use to help achieve their retention targets. • Regular 1 to 1 reviews to assess progress and review interventions. Creating sporting opportunities in every community

  25. Satisfaction • At the heart of sustain is the idea that people's continued involvement is driven by the fact that they enjoy taking part and that this - in turn - is heavily affected by the quality of the sporting experience. • Development of sport satisfaction survey – now in yr 2. (44,000 sample). • Development of satisfaction profiles in each sport. • The survey measures satisfaction across different areas to include: • Value for money, Performance, Social/belonging, Facilities and playing, Environment, Organisation: people and staff, Organisation: ease of participating, Diversion and release, Exertion and fitness, Officiating, Coaching. • Looks at grass roots participants, club members, talent pool. • Each sport set targets. • Use of the data to better inform approaches and priorities. Creating sporting opportunities in every community

  26. Challenges and next steps

  27. Challenges and next steps – plenty ! • Mid yr NGB reviews – some sports motoring, others finding things more challenging. • Some sports needing greater support/guidance. • Number of sports agreed action plans developed. • Developing better understanding of causality. • Pace of engagement with CSPs. • End of yr reviews for NGBs April 2010. • 12 months to go on Sport Unlimited. • Local government efficiency agenda and NI8 progress around the country. • Reducing the drop off 16-18yrs. • Facility infrastructure and priorities 2 complete, plenty to go. Creating sporting opportunities in every community

  28. Questions?

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