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Acquisition Campaign – Visa August and September 2008

Acquisition Campaign – Visa August and September 2008. Utilize Visa’s 2008 Retail Bank Promotion – “365” “365” is a turnkey acquisition program for consumers and employees that can be used at any retail branch

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Acquisition Campaign – Visa August and September 2008

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  1. Acquisition Campaign – VisaAugust and September 2008 • Utilize Visa’s 2008 Retail Bank Promotion – “365” • “365” is a turnkey acquisition program for consumers and employees that can be used at any retail branch • Branches are supplied with instant-win scratch-off cards that can be given to consumers who acquire a Visa Credit or check card card and to employees who meet sales goals • Retail branch kit can be purchased from Visa and includes scratch-off cards and more

  2. Acquisition Campaign – VisaAugust and September 2008 • Utilize Visa’s 2008 Retail Bank Promotion – “365” • Consumer prizes include: $10,000 toward free groceries or gas for a year, $25 Visa Gift Cards, $5 Starbucks Cards and gas cards • Employee prizes include: $25 and $50 Visa Gift Cards, $5 Starbucks Cards, gas cards, downloadable music, photo mouse pads • Market-ready promotional materials can be printed by Visa or customized by the issuer

  3. ICBA Bancard and Visa SupportPrograms and Materials • Use Online Product Training to create excitement about the program with employees • Branch employees test their knowledge of the key benefits and selling points of the Check Card and Credit Card with an online quiz • Participation in the quiz is rewarded with a Visa incentive. Incentives include:25 Visa Gift Cards, $5 Starbucks cards, Gas cards, Downloadable music and photo mouse pads Look for Announcement In May 2008

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