implication that appeared directly or indirectly from all the external

1. implication that appeared directly or indirectly from all the external factors, which identified, give an effect to company. Business environmental factors consist of two fundamental components. Those are environmental macro analysis (economy, technology, politic, government, law, social culture, and citizenship environment) and industrial environment. Every management strategy arrangement has to take on macro environment. Industrial Environment analysis Industrial environment analysis and competitor is a part that cannot be separated from business environment analysis. Both of them are expected to give clear explanation about challenge and opportunities from business environment. In this analysis it will be explained the industrial economy approach that is used as a base to do the industrial environment analysis. The attention will be focused on kind of marketing structure, company behavior, and the company. other factor that The industrial economy model in industrial environment analysis and threats of tries to find out the picture of business a group of company, which compete each other in one market area. For this reason, the intention of this analysis is to help company to formulate business strategy plan and at the same time to anticipate the opponent's business strategy.