Presentation Transcript

1. Marketing Plan

   Alex Mystkowski Camil Topyczlko Michael Cruz Marketing Plan I page 1 I ACM
2. Executive Summary Our Marketing plan is a ten part document describing this company’s Product being sold, it’s desired market, Strategy’s on how the App would appeal to the market, situation analysis for both customer and company, and short term and long term expectations for the App. To sell this App first we had to recognize what we will face when approaching the customer with this product. The App is a game designed for people entertainment to not challenge any skill but for those who like the effects of chance and uncertainty. We also had to be aware of the company’s list of key information to help make the vision for the App a success, such as goals, Focus, Etc. The same procedure was followed for the customer to understand the customers needs for a more solid foundation when deciding to sell the product. The desired market segmentation describes who are we trying to sell this product to, how they would use the product, and how are we going to reach the market(promoting the product). Every company has a contingency plan incase circumstances require it and ours is the Alternative Marketing Strategies section which describes steps we would take if the product does not do well in the market. The Selecting Marketing Strategy section describes aspects of the product. The pricing for the product is shown along with discounts, and bundles. We also define our distribution as in where can the customer find the product. The promotion part describes how the company will afford advertisement and our ideas for advertising. Last we describe our short term and long term expectations for the product, such as, how fast the product will show progress, and estimated expectations for the future. Marketing Plan I page 2 I ACM
3. The Challenge “Gnomebridge” is a game that lets the user roll a pair of dice to gain a high score and once a player reaches a certain score he/she wins the game. The player has no control over who wins it’s all up to chance. This game is for anyone who enjoys a simple game to play and the challenge is determining how this App will appeal to our desired demographic. ACM is looking forward to selling this product on Google Playapproximating that 390purchases will be made by the 1st-2nd month of being on the market. Marketing Plan I page 3 I ACM
4. Situation Analysis Company Analysis Goals: Have fun while working together on this learning experience. Successfully develop apps for our ideal consumers. Create 6 apps within this year and put them on the market. Have more than 800 downloads for our apps after the 2nd quarter. Focus: The user has an enjoyable experience. Strengths:Apps are easy to use, fun. Weaknesses:Apps may display graphics to which consumers are accustom to seeing. Also it’s capabilities could be lacking compared to other brands. Market Share: This is our first app we are in the process of brainstorming more. ACM does not partially own any apps on the market currently. Marketing Plan I page 4 I ACM
5. Situation Analysis Customer Analysis Number-We desire to sell this product to thousands of people who enjoy playing a game. Type-Teens, Early adults or anyone Value drivers- Our customers are intrigued with what the game offers. Decision process- Customers browse the Google Play for possible apps that intrigue them or a specific game they are looking for. Also decisions are made by how well an app appeals to a customer. Beta’s/demo’s are also influential in the purchase of products on Google Play. Marketing Plan I page 5 I ACM
6. Market Segmentation Segment 1 Segment 2 Description-the Millions of teens who use phones in todays world. Percent of sales- 50% of our sells What they want- Customers want an easy to use app that could be fun to play. How they use product- Customers can start “Gnomebridge” then roll the dice to score then the computers turn will roll after he/she presses the roll button again and the process continues until someone wins. Support Requirements- How to reach them- websites(Hexus.net). Newspapers (New York Post, Daily News) Price sensitivity- Pricing would be fairly reasonable to make it simple to obtain. Description-the millions of Early adults or adults who use android phones through out the day. Percent of sales- 50% of our sells What they want- Customers want an easy to use app that could be fun to play. How they use product- Customers can start “Gnomebridge” then roll the dice to score then the computers turn will roll after he/she presses the roll button again and the process continues until someone wins. Support Requirements- How to reach them-Websites(hexus.net) Newspapers (New York Post, Daily News) Price sensitivity- Pricing would be fairly reasonable to make it simple to obtain. Marketing Plan I page 6 I ACM
7. Alternative Marketing Strategies Our company have considered other options/ideas for selling this product but did not include them. If “GnomeBridge” does not meet it’s estimated results we would have to discontinue it for further analysis in order to improve it’s design or possibly create a new app. Other contingency plans could be to position the app as a premium for potential buyers who downloaded a demo/beta we’ve developed and found it useful. Marketing Plan I page 7 I ACM
8. Selecting Marketing Strategy Product Price Our product does not offer anymore than another dice rolling game. No leverage yet but we will continue to improve our ideas till we have some leverage. Brand name: GnomeBridge Quality: Good Scope of product line: updates will be made the ideas for updates will come from user feedback. Our pricing is made affordable for anyone. We expect approximately $250 with our 1stmonth of being on the market. Pricing can vary if demand rises so will our price. List price: $0.99 Discount:$0.89 Bundling: if customer downloads the beta/demo for discount would be available to them. Marketing Plan I page 8 I ACM
9. Selecting Marketing Strategy Distribution Promotion Distribution channels: Google Play Retail distributors: none Intermediates: none This business is not from means so budget is fairly low possibly a $5,000 budget we work with what we get and we don’t intend to have additional spending. company will promote our apps by recording video’s and screen shots on the app functionality and advertise them on social websites such as Facebook, Twitter, App blogs if allowed to by paying to advertise or requesting permission. Public relation would involve trying to schedule meeting with a newspaper writer or magazine writer In order to grasp the publics view on our company. we also have to create “slogans” so customers can remember our product more effectively. Marketing Plan I page 9 I ACM
10. Short & Long-term Projections We expect “Gnomebridge” to have a slow start at first while we try make it popular with our target demographic. Estimated Immediate results would be over 50 downloads during the 2nd week. In the future our app could triple the amount of the original estimate or even more to thousands of downloads. In order to reassure this situation is by enforcing our promotional ideas and if they are not enough re-strategize our selected marketing strategy Marketing Plan I page 10 I ACM