SkyGlue

1. SkyGlue Your Real-time Web Analytics Service

2. What is SkyGlue • A real-time web analytics service that helps companies understand how users interact with web applications • Tracks and displays site visitors’ activities in real-time • Provide event-based individual level behavior tracking and analysis • Provide Aggregated level data analysis • Event tracking is a way of measuring exactly what users are doing on your site. This functionality will grow more and more important as the Web grows more interactive. • E.g. invites sent, videos played, and user signups all count as events.

3. Why Web Analytics • Increase Sales • Visitor Satisfaction • Reduce Marketing Cost • Gain new insights on online customers • Help marketers and site designers answer specific business questions

4. Market Landscape

5. SkyGlue Solution • Real-time data collection on site traffic • Referrer / Search engine / Search term • Country / IP Address • City / ZIP / Postal / Area / DMA / Code • State / County / Region / Province • Company / Organization / ISP • Number of pages viewed / Number of visits / First and last measurement • Technical Specs / Browser / OS / Resolution • Individual level data analysis • Track visitor click Path • Order of activities (e.g. 50% first look at video, 20% first look at pricing, …) • Meaningful data based on customer profile, better business intelligence • Understand top/paying customers experience • Aggregate data analysis • Event-based tracking • Visualized Funnel Analysis • Visitor Retention • A/B Testing

6. SkyGlue Competitive Advantages • Real-time data push technology • Provide both individual level data analysis and aggregated analysis • Low Cost • Efficient & robust proprietary messaging server technology handling large load • Simple to Use, no API, no programming needed

7. SkyGlue Core Technology • Loosely coupled architecture • WS-Messenger (our proprietary cloud messaging server technology): • First Internet-scale publish/subscribe messaging system • Invented by Founder Eric Huang • reliably in production 3+ years in LEAD workflow system (Linked Environments for Atmospheric Discover ) (https://portal.leadproject.org/) • Web Sockets Gateway • Third party technology (www.kaazing.com)

8. SkyGlue Team • Strong Team • high qualification, strong passion, complementary skills and can execute. • Team skillset covers backend, frontend technology, business development and communications. • Eric: SkyGlue architect and backend technology • Ph.D. in CS with focus on cloud-based messaging • Strong statistics and math skills (MS in Financial Math) • Internationally-recognized expert on Internet-scale publish/subscribe messaging system with practical experience building cloud services. • Published over 10 research papers and has over 100 external citations around the world • Developer for Microsoft’s first cloud messaging service (Azure AppFabricServiceBus service) from incubation to production release. • Inventor of SkyGlue core technology • Full time on SkyGlue from July 1, 2010, attends Techstars full-time, no other commitments, no visa restrictions • Cindy: SkyGlue marketing & public relations • MS in MIS • Nine years experience in system development and IT customer care • Strong people skills • Attends Techstars full-time, no other commitments, no visa restrictions • Adam: SkyGlue frontend technology, user model & business strategy • Dual MBA/MIS degrees (natural hybrid of technology guru and business savvy) • Seven years experience in system development and integration • Business mindset • Attends Techstars full-time for one month, rest of time at least 20hrs/wk Due to H1B visa restrictions; working on resolving immigration status).

9. Business Model (pay as you go) • Charge based on data points tracked • Free basic service, free trials • Different plan level • Prorated upgrade • More attractive pricing than competitors, thanks to our efficient messaging technology

10. SkyGlue target Market • Middle market of developers and businesses who find google analytics too basic and high-end services like Omniture too expensive. • E.g. Startups who like to tracking user behavior on their sites • E.g. growing businesses who are trying to gain users for the first time • Business, sales, marketing managers • Market research agencies and institutes • A large market since analytics and stat tracking is extremely important to the growth of any business Mixpanel Usage Growth (http://techcrunch.com/2010/04/07/mixpanel-lands-chinese-social-game-developer-five-minutes-continues-strong-growth/)

11. Customer acquisition strategy and cost • Strategies • Participate in forum discussion, blogs • News release in targeted web sites • Attend targeted technical conferences • Invite a handful of early-adopters for pilot projects as testimonials and provide free technical support for them • Customers can add Skyglue Logo to their websites to earn more free datapoints • Customer referrals • Cost • no significant cost

12. Current Status • Backend messaging technology ready • Currently prototyping frontend portal • Site design • JavaScript • Integration with web sockets gateway

13. SkyGlue TimeLine • Now – 8/16/2010 (Eric full time starting July on implementation) • Product design • Prototyping • Basic Prototype ready (demo simple end-to-end scenario) • 8/16/2010 – 11/12/2010 • Beta release • Limited Users • Chargeable Version • February 2011

14. MixPannel limitations • Unreliable service • Missing events • Unable to load graph • Delay in real-time data collection • No individual level behavior tracking • No data push to browsers (need refresh to get updated data)