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Tar Wars

Tar Wars. What is Tar Wars?. American Academy of Family Physicians tobacco-free education program for 4 th and 5 th grade students An interactive and fun way to learn about staying healthy. Ethan—North Carolina 2004 Tar Wars Poster Contest. What’s in a cigarette?. Cigarettes contain:

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Tar Wars

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  1. Tar Wars

  2. What is Tar Wars? • American Academy of Family Physicians tobacco-free education program for 4th and 5th grade students • An interactive and fun way to learn about staying healthy Ethan—North Carolina 2004 Tar Wars Poster Contest

  3. What’s in a cigarette? • Cigarettes contain: • Acetone (found in nail polish remover) • Butane (found in lighter fluid) • Lead (found in batteries) • Tar (used to pave roads) • Ammonia (found in toilet cleaner)

  4. “Sticky Person” • What are some health effects of tobacco use? • Trouble breathing • Coughing • Bad breath • Stained teeth and fingers • More wrinkles and early aging

  5. Price of tobacco $6 per pack x 7 days = $42 $42 per week x 4 weeks = $168 $168 per month x 12 months = $2,016 $2,016 per year x 10 years = $20,160 How much does tobacco use cost? What you could buy instead Clothes, shoes, games iPod touch, PlayStation, Xbox Laptop computer, iPad, games Car, college tuition

  6. Smoking Affects Breathing “Straw breathing” exercise Any type of smoking affects your breathing. To see how your lungs feel when you smoke, place a straw in your mouth, hold your nose, breathe only through the straw, and run in place for one minute. Is it hard to breathe? Watch the smoker’s lung demonstration video to see how tobacco causes your lungs to not work as well as they should.

  7. Lung Damage from Smoke • Smoke from cigars, cigarillos, cigarettes, pipes, and hookahs damages the cells of the lungs. • People who smoke are more likely to have trouble breathing. • People exposed to secondhand smoke also have lung problems.

  8. Smoking and Your Lungs Smoke-damaged Lung Healthy Lung

  9. Smokeless Flavored Tobacco • Comes in sweet and fruity flavors to mask the taste of nicotine • Available in orbs, sticks, strips, lozenges, snuff, and small bags/cans • Designed to be placed in the mouth, and dissolve so nicotine absorbs into the bloodstream Smokeless tobacco is not a safe alternative to cigarettes.

  10. Smokeless Flavored Tobacco Ads Offered as an alternative to cigarettes when smoking is not allowed

  11. Smokeless tobacco is advertised as an alternative to cigarettes Smokeless tobacco use by high school boys is climbing. There's been a 36 percent increase since 2003. Men and boys are using both cigarettes and smokeless tobacco. Source: Campaign for Tobacco-Free Kids Alina—New York 2014 Tar Wars National Poster Contest

  12. Smokeless Flavored Tobacco Ads Ads imply you can’t be a real man without using smokeless tobacco.

  13. Smokeless tobacco is justas harmful as cigarettes The chemicals in smokeless tobacco destroy cells and tissues, which leads to mouth sores….

  14. AND oral cancer or gum disease….

  15. AND stained teeth or tooth loss.

  16. Cigars and cigarillos come in flavors such as grape, strawberry, vanilla, pineapple, watermelon, and apple. They are flavored to attract young people and encourage them to try the product. Cigars and cigarillos contain nicotine and are bad for your health. Flavored Cigars and Cigarillos Source: Campaign for Tobacco-Free Kids

  17. Flavored Cigars and Cigarillos • Regular cigar smoking is associated with an increased risk for cancers of the lung, voice box, lips, tongue, mouth, and throat. • Cigar smoking is linked to gum disease and tooth loss. • Heavy cigar smoking increases the risk for lung diseases, such as emphysema. • Flavorings in some cigar brands being sold as a single stick has raised concerns these products may be appealing to youth. Source: CDC Cigars and cigarillos are not a safe alternative to cigarettes.

  18. Electronic Cigarettes (E-Cigs) • E-cigs are marketed to young people as an alternative to cigarette smoking and come in many flavors that are sweet and appealing. • The cartridges used in e-cigs contain nicotine and other chemicals. E-cigs are not a safe alternative to cigarettes. Image courtesy of the American Academy of Pediatrics Julius B. Richmond Center of Excellence

  19. Electronic Cigarettes (E-Cigs) • Ads feature rugged, handsome men and glamorous women using e-cigarettes • Use celebrities to pitch their products • Sponsor sports and music festivals • Use cartoons • Use appealing flavors

  20. Both ads show rugged men using tobacco/nicotine Ad for blu Electronic Cigarettes Ad for Marlboro Cigarettes

  21. Both ads show glamorous women using tobacco/nicotine Ad for blu Electronic Cigarettes Ad for Virginia Slim Cigarettes

  22. Music Festivals Associated With Tobacco Products blu eCigs and Kool Cigarettes Sponsoring Music Festivals

  23. Cartoon Characters Using Tobacco Products blu E-cigarettes and Camel Cigarettes Using Cartoons to Sell Their Products

  24. Flavored Products Flavored blu E-cigarettes and Camel Cigarettes Flavoring is used to mask the taste of tobacco and to appeal to youth

  25. A hookah is a water pipe used to smoke tobacco. The heated tobacco passes through a water bowl, and the smoke is inhaled through a mouthpiece. Hookahs

  26. Hookahs Hookah smokers: • Inhale large amounts of smoke and are exposed to 100 to 200 times the amount of smoke in a cigarette. • Inhale more nicotine than cigarette smokers. • Share mouthpieces and risk getting colds, the flu, and other illnesses.

  27. The Power of Advertising • Tobacco companies spend billions of dollars each year to promote their products. • Tobacco ads are designed to attract a wide variety of people to motivate them to buy and use the products. • People who use tobacco are shown as young, attractive, and cool, but the ads never show the brown teeth, wrinkles, spit stains, and phlegm that result from its use.

  28. Marketing Tactics Ad from 1964 Ad from 2013

  29. Ads use attractive people to show smoking is cool and fun

  30. Ads use Latino models and Spanish languagetext to entice young people to smoke

  31. Peer pressure: others want you to try tobacco Image: to look cool, older, or more grown up, or to feel popular Relaxation(but tobacco has the opposite effect) Addiction: once you start, you can’t stop Why do people use tobacco?

  32. Secondhand Smoke • Secondhand smoke is a combination of the smoke coming from the burning end of a lit cigarette, cigar, cigarillo, or pipe and the smoke that is exhaled by a smoker. • This smoke contains cancer-causing agents and chemical compounds. • There is no safe level of secondhand smoke. Is your community 100% smoke free?

  33. Did you know? • Tobacco use kills 480,000 people in the United States each year and nearly 6 million people worldwide. Source: CDC • Many of these people started smoking as children. Source: American Cancer Society Rachel—Indiana 2010 Tar Wars Poster Contest

  34. Remember… Any type of tobacco or nicotine product harms you and those you care about. Brooklyn—Tennessee 2011 Tar Wars Poster Contest

  35. Thank you for participating in Tar Wars! • Tar Wars is supported in part by the • American Academy of Family Physicians Foundation.

  36. Questions? www.tarwars.org www.facebook.com/TarWars www.youtube.com/AAFPTarWars

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