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Viva Africa!

Viva Africa!. A celebration of Africa. Held annually in Nelson Mandela Bay Only one of its type in Africa Big opportunity – mix of African history and culture in Port Elizabeth Help PDI sector to enter into tourism market Will support Nepad initiative. The opportunities. For the locals

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Viva Africa!

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  1. Viva Africa!

  2. A celebration of Africa • Held annually in Nelson Mandela Bay • Only one of its type in Africa • Big opportunity – mix of African history and culture in Port Elizabeth • Help PDI sector to enter into tourism market • Will support Nepad initiative

  3. The opportunities • For the locals • For the South African market • African market • Target African American market • Job creation • Focus on all things African

  4. The 2003 festival • “Made in Africa” float parade and outdoor exhibition • African medicine • Drum festival • African Jazz Festival • Art & Literature Exhibition • Food Festival • Craft & Culture Market

  5. There is no festival like it in Africa! • Held in New York • Non commercial Denver Pan African Film and Arts Festival Chicago African Festival of the Arts Kwanzaa Held in Detroit

  6. Creating Opportunity

  7. Festival business opportunities • Tourists in beds – focus for marketing to the US African Americans • Pre and post festival tours • Crafts • Township tours • Regional tourism • Float construction

  8. The way forward

  9. Budget • Year One: R4,8-million • includes all activities as listed • And R533 000 in marketing and promotion • Will be managed by Viva Africa! Festival team in association with Nelson Mandela Bay municipality • Individual components will be managed by emerging organisers – real empowerment

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