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MGA Report

MGA Report. MGA Coordinator - Parviz Famouri Membership Development - Wole Akpose Awards - Joe Kalasky GOLD - Michael Pearse /Rachel Andre Life Members - Marc Apter Member Engagement/Products and Services - Emily Sopensky Women in Engineering - Kate McDevi tt.

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MGA Report

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  1. MGA Report MGA Coordinator - Parviz Famouri Membership Development - WoleAkpose Awards - Joe Kalasky GOLD - Michael Pearse/Rachel Andre Life Members - Marc Apter Member Engagement/Products and Services - Emily Sopensky Women in Engineering - Kate McDevitt September 30, 2010, Region 2 Teleconference

  2. Section Congress 2011 Dates: 19 – 22 August 2011 City: San Francisco, CA, USA Hotel: San Francisco Marriott Marquis Rate: $225 USD + taxes* Airports: San Francisco (SFO) – 13 miles/21 km Oakland (OAK) – 19 miles/30 km San Jose, CA (SJC) – 45 miles/72 km Mass Transit to downtown San Francisco is available Goals Networking Training Feedback Continuous Involvement

  3. SC2011 Web Site • Section Website: http://www.ieee.org/societies_communities/geo_activities/sections_congress/2011/DF_IEEE_MIG_MCT_100637 • Partners Program will be offered • Supplemental Information • SC08 recommendations 3

  4. SC2011 Program - Themes • Core Track & Breakout Tracks Themes • Focusing on the Member • IEEE Direction and the Section Leader • Member Engagement and Beyond • Region 2 will have its fall meeting prior to SC2011 • Breakout session topics & are identified • Expect to identify speakers by Dec 2010

  5. Sections Congress 2011 Recommendation Process • The recommendation process is being expanded to facilitate continuous engagement of members in pre and post congress activities. • Each Region Director has been requested to begin the development of recommendations within their Region. • February 2011 – First draft of recommendations from the Regions • Proposed recommendations should focus on the member and/or meeting the MGA Goals & Strategies. • Revised timeline under development

  6. MGA:Making a Differencefor Members Parviz Famouri Region 2 Member & Geographic Activities September 30, 2010

  7. “What can we show to our members that is different because of MGA?”

  8. Comparison of “Electronic IEEE Membership” vs. Standard IEEE Membership * Special circumstances will still be applied to Society Memberships if the member qualifies

  9. 2. myIEEE™ Custom Desktop • myDesktop(Launched 27 April) • Customizable selection of any myIEEE modules/gadgets • Layout selection , 2 or 3 columns, with drag-and-drop gadget placement • RSS tools to import feeds • Choice of several technology-based themes for the interface • memberNet (launched 20 April) • Improved e-mail messaging capabilities to facilitate member-to-member communications, while insuring member privacy

  10. Social Media Summary • IEEE in Social Media • 358 total groups on LinkedIn • Over 500 groups on Facebook • 414 groups on Orkut • 1000’s of Twitter account names contain “IEEE” • MGA Administered Social Media Groups (Users) • The Official Group on Linkedin (12,390) - Screened for active membership and close moderation. • The IEEE Group on Orkut (57,580) – light moderation • The IEEE Group on Facebook (20,949) - open group • IEEE.tv Social Media (Users/Followers) • Facebook App (13,415) – Hosted application • IEEE.tv iGoogle Gadget (6,010) – Hosted, RSS feed integration • IEEE.tv Google Desktop Gadget(453) – Hosted, RSS feed integration • Twitter(389) - Microblog • IEEE.tv myYahoo Gadget(N/A) – Hosted, RSS feed integration

  11. 3. IEEE.tv • Programming • Expanded conference coverage, e.g., APEC • Significant interest from other conferences now that APEC launched • Technical English teaching • TV Operations • Launched completely new User Interface • Jan/Feb 2010 vs. 2009: Visitors up 17% , Member log-ins up 21% • Diversified funding model … 3rd-party advertising, conferences, sponsored videos, custom projects, marketplace videos

  12. 4. What’s New for Students Newsletter • Goals • MGA assumed ownership from Sales and Marketing, the new version has a primary goal of improving the student membership experience • Newsletter dedicated to student benefits, and the student member experience, now being sent to all student/GSM members • Increase student engagement with IEEE benefits and opportunities (retention) • Build awareness of IEEE beyond the Student Branch, e.g. GOLD (retention) • Vehicle to deliver advertising and/or sponsorship revenues, to help underwrite student programs • Launched in April

  13. 5. IEEE Press eBooks Classics • Delivery • 220 eBooks in archive: IEEE Press books still in print after 3 years • More intuitive / upgraded navigation in IEEE Xplore (April) • 40 to 50 new eBooks will be added annually (3 years after their initial publication date) • Marketing • All arrears-recovery campaigns • All recruitment campaigns to authors, and incomplete applications • Communications to MD Volunteers via MD webcasts and monthly membership report

  14. 6. First Year Experience Program Launched: • First Year Member WelcomeWebinar (Monthly) • New “Getting Started” guide to all new members • Courtesy Call from Contact Center • Pre-Defined SAMIEEE Queries for New Members • Metrics and Benchmarking • Tools and Best Practices Guides for Local Volunteers Coming Soon: • Website for new members ieee.org/start • “At Risk” Identification Processes Future Planning • Specialized contact center service • “Tracks” based on “Needs” question during join

  15. 7. Access to Selected Expert Now Modules • MGA Collaboration with Educational Activities • Free Access to 5 select Expert Now modules to 1st year renewing higher grade members (including elevated students) • Members receive CEU’s • Launched 24 March 2010 • Message was sent to 10.9K members

  16. 8. IEEE Center for Leadership Excellence (CLE) • In 2009 MGA started work on the framework for the IEEE Center for Leadership Excellence, a program to develop future volunteer leaders of the IEEE Recent Progress: Released a new Quick Start training program for geo unit officers to learn and quickly step into their roles http://www.ieee.org/web/geo_activities/units/officer_training/quick_start.html

  17. 9. IEEE Contact Center Improvements • The contact center expanded coverage to 24 hours x 5 days per week, increasing service hours from 40 to 120 hours per week; and initiated a first call resolution improvement program • 9,400 Contact Center interactions surveyed in 2009 • Result: • Overall rating of Satisfied/Highly Satisfied increased from 70% (before expanded hours pilot) to 85.5% in 4Q 2009 First Call Resolution: 74.1% vs. Industry Benchmark of 60%

  18. Membership Development - Continuous Transformation Remaking the Collateral> Building a Volunteer “Field Team”> Optimizing the Campaigns> Synthesis & Engagement MD portal MD Kits renewal Integrated MD strategy & plan MD webcasts First-year member experience recovery Integrated multimedia Membership presentation MD virtual community MD Manual recruitment Integrated MD reporting Putting a face on membership promotion reinstatement On-demand Kit ordering MGM business cards Message testing benefits promotion 365,500 members 367,400 members 374,800 members 382,400 members 397,001 members (renewal alerts integrated into next-gen products) BMS transition ‘Recession’

  19. 347,683

  20. Proposed Regional Outstanding Meetings Program (ROMP) Parviz Famouri Region 2 Member & Geographic Activities September 30, 2010

  21. ROMP Pilot Program The goal of the program is for the Region and its Sections to encourage and inspire better support of the chapters Focusing on the Member • To share outstanding and popular section/chapter meetings with neighboring sections/chapters Breakout session topics & are identified

  22. ROMP Pilot Program identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees. • if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters. • There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.

  23. ROMP Pilot Program identify recent outstanding and notable meetings in your section and/or chapters that have been of high interest to the members and attendees. • if the meetings’ speakers agree, at the Regional level, a list will be compiled and make available to Region 2 sections/chapters. • There will be a limited Regional financial support for the cost associated with this program. As a general rule the cost is to be split 50-50 between Region 2 and will be allocated as first come, first serve to sections/chapters. The allocating funds can be negotiable with sections/chapters having low resources.

  24. Life Member Affinity Group Marc Apter Region 2 September 30, 2010

  25. Life Member Sections, with large numbers of Life Members could form an affinity group: •        Baltimore – 400+•        Cleveland – 170+•        Columbus – 120+•        Dayton – 135+•        Lehigh Valley – 170+ • Philadelphia Section needs to report on who their Chair is, as HQ has no one listed. • Marc can support Life Member Affinity Group programs, to a point, all they need to do is contact him: marc.apter@egginc.com

  26. Thank you for your input and support!!

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