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Fundraising for Small Community Groups

Fundraising for Small Community Groups. March 2011 Delivered by: Caroline Egan Training and Development Manager Carmichael Centre for Voluntary Groups. Identify Project Outputs and Outcomes.

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Fundraising for Small Community Groups

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  1. Fundraising for Small Community Groups March 2011 Delivered by: Caroline Egan Training and Development Manager Carmichael Centre for Voluntary Groups

  2. Identify Project Outputs and Outcomes • Outputs: What and how much gets produced or delivered (usually expressed in quantitative measures) • Outcomes: The difference made. What are the short and long term benefits of the activity?

  3. Principle Sources of Funds • Small-scale Grants • Corporate Donations • Fundraising Events • Membership fees/contributions • Merchandising • Online Donations • Loyalty Cards

  4. Guiding Principles for Fundraising The Charities Act 2009 includes: • All types of public fundraising to require permits • New Charity Regulator to be appointed • Annual charity reporting to include fundraising • The practices and procedures used by charities for fundraising will be regulated by agreed Codes of Practice to be developed with the charities sector • Available at: http://www.ictr.ie/files/R2.%20Guiding%20Principles%20of%20Fundraising%20-%20Feb%202008.pdf

  5. Guiding Principles • Core principles • Commitment to Donors – Donors Charter • The Conduct of Fundraisers • Responsibilities of Board/Trustees/Senior Management • Honest Communication • Financial Accountability • Monitoring and Compliance

  6. Good Practice Factsheets • Handling Cash and Postal donations • Garda Permits • Insurance • Raffles and Lotteries • Data Protection • Guidelines on pre-signed Mass Cards Will be available from www.ictr.ie at the end of the month

  7. Corporate Fundraising support could be through • Making a donation to a specific project • Giving goods, services or volunteer time • By involving staff to raise matching funds • By promoting workplace contribution schemes • By sponsoring events • By sponsoring print materials or websites • By developing marketing partnerships • By adopting you as their cause/charity for year

  8. Company motivations • Personal connections with charity • To create goodwill • To enhance employee relations • To promote brand and increase sales • To be good neighbours in the community • To adhere to company policy

  9. What charity/group has to offer • A topical/powerful/emotive/relevant cause • Specific projects • A network of motivated volunteers • Respectability, heritage, well liked • Strong local/national profile • Communications: newsletter, website • Good PR opportunities

  10. Research Skills for Sourcing Funds • What information do you need? - Companies that support community groups - The key contacts in these companies - The grants available (national/local) - Permits required for fundraising - Looking at what competing groups are doing

  11. Where can you get information • Talk to company staff and other groups • Visit company websites • Read local newspapers/ listen to radio • Add group to grant giver databases • Regularly check out websites: - www.activelink.ie - www.fundingpoint.ie

  12. Developing a Strong Case for Support • Answer three questions: - Why do we need the money? - Why do we need it now? - Why can we be trusted to spend it?

  13. Decide which sources of funds to target • Which sources match your project profile and needs • What capabilities do you have to manage the funds • Are you required to provide matching funds • Are you reimbursed after costs are incurred

  14. Decide methods to acquire funds • Who will take responsibility for developing funding proposal and grant applications? • Remember: Asking face to face is better than telephoning, which is better than a personal letter, which is better than an e-mail

  15. Make a successful application • Sufficient information • Well presented • In the form indicated by funder • Submitted on time • With all relevant documents attached • With correct contact details

  16. Include an Expenditure Budget • Remember to include: - All materials & equipment (including print materials) - Non volunteer sources labour costs - Professional fees (advertising) - PR event costs - Office (rent, stationery, telephone, postage, light, heat) - Training and travel - Non recoverable VAT

  17. Funding – Keep adequate records • Bank accounts – manage your cash flow • Produce accounts when registered as company limited by guarantee • Manage invoices – keep copies where needed to recoup monies spent. Ensure book keeper has all invoices and documentation for monies spent. Remember petty cash, cheque payments

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