1 / 13

Idea Generation - Road to Success

Idea Generation - Road to Success. Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’ George Bernard Shaw. ideation. Of the several ways for ideation, Two simple ways are: A mind map strategy Attribute change simulator. X-Axis: Purity

conan-sparks
Download Presentation

Idea Generation - Road to Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Idea Generation- Road to Success Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’ George Bernard Shaw

  2. ideation Of the several ways for ideation, Two simple ways are: • A mind map strategy • Attribute change simulator Idea Generation

  3. X-Axis: Purity Ready to Drink Natural Additives Branding Fizz Price Y-Axis: Caffeine Color Chill Flavor Fruitiness

  4. Attribute change simulator • Dimension • Quantity • Order/Sequence • Time element • Cause or effect • Character • Form • State or condition Idea Generation

  5. Can the dimensions be changed? • A change in dimension-New idea • Smaller - pocket cameras, dictionary • Larger - 12/16 wheeled Trucks, • Thicker - Rugs, bricks, clothes • Thinner - wrist watches, laptops, mobiles • Slanted - Reading stand, mirror Idea Generation

  6. Can the quantity be changed? • More - Three contact lenses (a pair with a spare) • Less - shampoo in sachet • Join something to it - camera to a mobile • Add something to it - Flavor to toothpastes • Combine with something else - washer and dryer in a single unit Idea Generation

  7. Can the order be changed? • Arrangement - Car steering wheels left-handed in the US and right handed in India • Precedence - Rear drive automobiles • Beginning - Self-starter automobiles • Assembly/Disassembly - Do It Yourself Kits • Focus - Kellogg packages name placed in the left corner instead of the center Idea Generation

  8. Can the time element be changed? • Faster - Quick drying ink • Longer - Food preservatives • Shorter - Microwave • Renewed - Self charging batteries • Synchronized - Uniform vacation periods Idea Generation

  9. Can the cause or effect be changed? • Energized - Power steering • Strengthened - Car coating • Louder - Volume controls • Softer - Rubber heels for women • Destroyed - Breath and perspiration deodorants. Idea Generation

  10. Can there be a change in character? • Stronger - Dirt resistant paint • Weaker - Pepsi cola made less sweet • Substituted - Low calorie salad dressing • Stabilized - Waterproof band age • Uniformity - Standards in food, fuels. • Cheaper - Air travel • Expensive - Deluxe edition of books Idea Generation

  11. Can the form be changed? • Animated - Escalators, Conveyors • Slowed - shock absorbers • Oscillated - pedestal fans • Lifted - Forklift trucks • Barred - Fence, gate Idea Generation

  12. Can the use be adapted to new markets? • Women - Colour tipped/mint flavoured cigarettes • Foreign - Reader’s Digest’s foreign issues • Children - junior-sized tools Idea Generation

  13. Most ideas can be commercialized but to make money….? Any Questions ?? Idea Generation

More Related