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5 Ways Blockchain Technology is Disrupting The Future of Marketing

The future of blockchain technology will be about a lot more than Bitcoin. Blockchain tech can impact each major area of business from accounting to operations. Let’s take a look at our new PPT which briefs you about 5 ways, blockchain technology is disrupting the future of marketing.

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5 Ways Blockchain Technology is Disrupting The Future of Marketing

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  1. 5 Ways Blockchain Technology Disrupting TheFuture of Marketing

  2. The blockchain has sometimes been described as Internet 2.0 or the ‘Internet of Value’. • Parties can enact a ‘smart contract’ — an agreement and/or a transaction on the blockchain - with no need for any central agent to trust.

  3. 5 Ways That The Marketing Landscape Could be Transformed by Blockchain Technology Customer Relationship Management (CRM). Ad Fraud. Ad Buying. Data Protection & Privacy. Human Resources.

  4. Customer Relationship Management (CRM) • How businesses connect with customers & manage those relationships will change thanks to blockchain technology. • From identity verification to order processing and payment, blockchain-enabled CRM will drastically change as the technology and cryptocurrency become mainstream. • If your business is currently using a standard CRM & traditional payment options, be prepared for how you do business to change in the coming decade.

  5. Ad Fraud • Ad fraud costs marketers a lot of money & cheats publishers out of revenue. • Blockchain could create the transparency that advertising desperately needs by blocking bot traffic - about half of all traffic - and protect brands from unsavory content.

  6. Ad Buying Advertising is one of the fastest growing areas for blockchain technology. How businesses conduct promotion in the future will change, thanks to blockchain-enabled programmatic advertising.

  7. Data Protection & Privacy • In 2018, the EU will enact the General Data Protection Regulation – (GDPR) an unprecedented level of regulatory overview of personal data. • It will require companies to ensure the highest levels of privacy protection or suffer a heavy penalty. • The blockchain is focused on identity & protection of identity with regard to the data that’s associated with it.

  8. Human Resources • Human resources professionals plan, direct and coordinate the recruiting, interviewing and hiring of new staff. • They consult with top executives on strategic planning & often handle employee-relations duties as well as those tied to compensation, benefits, and training. • Blockchain tech will also affect payroll, with the greatest impacts on multinational corporations or businesses with foreign employees.

  9. Are You Looking for a Blockchain App Developer? Contact Us https://www.consagous.com/blockchain-services/ https://www.consagous.com/ info@consagous.com

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