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Thus, geofencing is gaining popularity for marketing campaigns. It's the tool that has endless possibilities. It can touch hundreds of people at the same time and can attract potential customers.
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How Geofencing Helps In Marketing Geofencing is the latest buzz word in marketing. But what is geofencing? If we want to simplify it, geofencing is like a virtual parameter based on the real world. With various technologies such as GPS or RFID, boundaries are drawn which are the virtual lines that define a real area.
But how does it help in marketing? To answer this question, one needs to go to the working principle of a geofencing. Geofencing defines the virtual area and it can or has the potential to communicate with different gadgets in that area. For example, suppose a man enters an area which falls under the boundary of geofencing. With the system set up in a proper way, he can get notifications about restaurants or repair shops or anything for that matter as soon as he enters the area or as soon as he leaves it or any other predefined activities.
The latter part is important. It is this which has given lots of opportunities towards the marketing. Which is why geofencing marketing campaigns are very common these days. If you are having an event, then geofencing could be a way of publicity. If a person is entering into the nearby area, you could send notifications about the event. It serves two purposes. First is obviously, it is a way of communicating with the people. And second is, unlike other methods of marketing, here, you may not even know the person in the first place. Whatever is happening, it is happening by predefined activities and thus, you don't need to approach people rather, it's the people who will approach you (some sort of).
Thus, geofencing is gaining popularity for marketing campaigns. It's the tool that has endless possibilities. It can touch hundreds of people at the same time and can attract potential customers. This why, geofencing is the new way of marketing. Thus geofencing can increase your customers’ base to multiple folds. And it is based upon a technology that existed already for many years. Since the concept has arrived, it is helping in different marketing campaigns to a great deal.
Contact us: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone No: +1 617-651-2249 Website: http://copleyadvertising.com/
