Using Data to Shape Outreach Recruitment Efforts

1. Using Data to Shape Outreach & Recruitment Efforts Institute of International Education March 29, 2007 Fran Cubberley Associate Vice President, Enrollment Management Delaware County Community College Media, PA

2. International Students at Community Colleges: Value Added ��provide learning opportunities that foster awareness of and appreciation for other cultures, governments, systems and global forces.� --George Boggs, CEO American Association of Community Colleges

3. Enrolling International Students Exposes typically provincial students to others with differences �brings the world� to the community college student Facilitates a �personalized� experience that can break down stereotypes and fear Relationship building one-on-one fosters greater understanding of and comfort with differences Perspective based on first-hand experience rather than shaped by media & politics Creates an awareness that we are more alike than we are different

4. Community Colleges appeal to international students because� Open admission Flexible or no TOEFL score requirement Supportive learning environment Focus on teaching Small class size An array of support services Proven pathway to bachelor�s degree & beyond Recognized provider of choice for workforce development Affordability

5. Using �Open Doors� Data to Shape Recruitment & Outreach Identify target countries Leading countries of origin For undergraduate study For English language study For community colleges (top 20) Leading countries of origin by state Geographic awareness Comfort level

6. Using �Open Doors� Data Consider student funding sources Family and individual resources Especially important if your institution does not offer scholarships Assess match between institutional offerings and students� interests Leading fields of study Capitalize on institutional strengths Explore �product development�

7. Using �Open Doors� Data Consider emerging markets Target country doesn�t have to be in the top 20 to be viable Assess local demographics to determine significant presence of immigrants and their countries of origin

8. Using �Open Doors� Data Check out the top associate degree-granting institution hosts Networking opportunities �Best Practices� Opportunities for collaboration

9. Using �Open Doors� Data Country Fact Sheets Historical information # of students studying in U.S. % of total international students in U.S. # of U.S. students engaged in study abroad there U.S. State Fact Sheets # of internationals in a given state Leading host institutions Leading countries of origin Economic impact

10. U.S. Study Abroad Data Examine countries that host significant #s of American students Interaction between Americans and host country nationals establishes familiarity on �personal� level Peaks interest in U.S. and study opportunities here

11. Recruitment Strategies Armchair recruitment Outreach through means other than in-country visit Web Institutional and others Publications Distribution to Fulbright Offices, In-country education agencies, consulate offices In-country recruitment Solo Group Consortium AACC Other

12. Important Considerations Recruitment is only � of the equation Retention is key Infrastructure needed Orientation programs Knowledgeable staff Special services Housing Welcoming climate Attitudes Opportunities for mingling