Understand How to Choose the Best Corporate Gifts

1. Understand How to Choose the Best Corporate Gifts luxury corporate gifts Dubai have power! They can be helpful in a variety of business strategies, not only to retain customers but also to prospect new consumers for the organization or even engage employees by complementing endo-marketing actions. You need to know, however, what impact the luxury gifts will have on your audience, and to do that, understand and get to know the people you give them is something that is fundamental. In marketing, a strategy widely used to segment actions is the creation of personas, which are semiformal characters that represent the ideal profile of each person that they want to achieve in a campaign or advertising piece. Follow us and learn more about the concept of personas and how it can be useful in calculating the impact that luxury corporate gifts Dubai will have on those who receive them. Understanding the concepts of audience and person How to identify them in a new strategic vision starts from the assumption that any company has three types of basic audiences: the internal, the external and the mixed. The internal public is the one that is part of the company and lives its routine, that is, the employees; the external public is composed of people who are interested in the company, but do not experience their daily life, such as customers, suppliers, prospects etc; in turn, the mixed public is one that lives the reality of the organization, but is not connected to it, such as outsourced employees or family members of employees. As you can see, this classification is very broad and, for actions to be more objective, the idea of personas, who are characters that represent each sub-category of the target audience, have been developed. Thus, when choosing gifts for employees of your company, for example, different types of luxury corporate gifts Dubai can be given for each type of person. See two examples below. Maria (character 1) Maria, 40, is an industry leader in the company. She has a stressful routine, many responsibilities at work and still reconciles professional activity with the care of her home and her children. Maria does not see the time for the holidays to arrive so she can rest and enjoy a few days on the beach with her relatives. Tiago (character 2) Tiago, 26, is single, likes to enjoy life and travel on weekends, holidays or when on vacation. By having an adventurous profile, he likes to make trails, to camp and to enjoy nature. Choosing luxury corporate gifts for people Both the people created, Maria and Tiago, are employees of your company, but with totally different profiles. While Maria would like more to be presented with gifts from "urgent vacation"

2. category, which contains items for use on the beach, such as parasol, Tiago would certainly be more satisfied with gifts of the category "I always carry with me", which has good backpacks for that he carries his belongings in his adventures. If another person is very vain and cares for the body, the category "take good care" may be an option. For those who like to optimize the routine, the ideal luxury corporate giftsare those of the category "enjoy your day". Those who enjoy fun will like gifts from the category "have fun with joy", among other options. Using the concept of personas, you will be able to present with luxury corporate gifts Dubai, causing a positive impact for your audience.