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Interactive Brand Development supported by Mission Critical Systems

Interactive Brand Development supported by Mission Critical Systems. AGENDA Cognitive Background Cognitive Approach Cognitive Competitive Advantage Customer-Centric Design Basic Platform Overview Cognitive Platforms supporting Real World Solutions Summary Q&A?. COGNITIVE BACKGROUND.

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Interactive Brand Development supported by Mission Critical Systems

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  1. Interactive Brand Developmentsupported byMission Critical Systems

  2. AGENDA • Cognitive Background • Cognitive Approach • Cognitive Competitive Advantage • Customer-Centric Design • Basic Platform Overview • Cognitive Platforms supporting Real World Solutions • Summary • Q&A?

  3. COGNITIVE BACKGROUND • Established 1995 • Specialist Interactive Agency • Experienced professionals • R&D focus • Blue chip client base • Vodafone, Govt, Unilever, Vichy, Sky, GSK • Long term client partnerships • Sophisticated Systems • CRM ; Database • e-Commerce ; Loyalty • History of delivery • Successful Projects • Award Winning

  4. PROJECT D ELIVERY BRAND INTERACTIVITY (The Intelligent / Living Brand) TECHNOLOGY SOLUTIONS USABILITY & INTERFACE DESIGN SOLUTIONS THE COGNITIVE APPROACH

  5. THE COGNITIVE ADVANTAGE • Technical specification perspective • Creative concept perspective INTEGRATED TEAM Crossover team delivers engaging and intuitive campaigns • Consumer Mindshare • Unique experiences IMPACT & STICKINESS • Speedy deployment • Low risk PLATFORM READY • Protect investment • Time sensitive projects FOCUS ON GOALS

  6. Clean design philosophy and an experienced approach • Customer-centric. ISO 13407 (Human-Centred Design Process) • Measurement of the effectiveness of design using information-ink ratio. The higher the ratio the more likely it is that a design is effective • Interactive system has goals: desired user outcomes and business objectives. Cognitive ensures that all elements have a constructive purpose • Management of desired user outcomes through clean and direct user flow. Users' attention is a finite resource • Testing using personas CUSTOMER-CENTRIC DESIGN

  7. THE COGNITIVE PROCESS • Project Objectives; Analysis • Specification / Requirements • Prototype Development • Testing • Feedback • Ready? • Go Live • Evolution

  8. KEY PERFORMANCE INDICATORS Identified with key stakeholders using SMART model • Specific • Measurable • Achievable • Realistic • Timely They result in • Campaign metrics • Business metrics

  9. The Intelligent Brand Interactive Media CRM Systems Database Servers Media Servers • PLATFORM OVERVIEW Emerging Media

  10. Digital Strategy & Media Planning • Website Design & Development • Database Development & Management • CRM Activity • Email, viral, ezines, (m)blogging, broadcast • Loyalty Systems • Online Advertising • Accessibility / Usability / Compliance DIGITAL MEDIA EXPERIENCE

  11. REAL WORLD EXAMPLES The following represents a small sample of project and campaign deliverables completed by Cognitive over the past couple of years

  12. Interactive Design & Development • Client: Vodafone | Media: Web, Email, Mobile

  13. Interactive Design & Development • Client: Vodafone & Sony Ericsson | Media: Web, Email, Mobile

  14. Brand Website • Client: Unilever - Lyons Tea | Media: Web, Email

  15. Interactive Computer Based Training • Client: Vodafone | Media: Web, Rich Media Training

  16. Interactive Computer Based Training • Client: Vodafone | Media: Web, Rich Media Training

  17. Brand Website • Client: Vichy | Media: Web

  18. Pharmacy Locator • Client: Vichy | Media: Web, Email

  19. Social Network Development • Client: Vodafone / Media: Web, Email

  20. Loyalty System • Client: Vodafone | Media: Web, Email, Mobile

  21. Loyalty System contd. • Client: Vodafone | Media: Web, Email, Mobile

  22. Interactive Greeting – Viral • Client: Vodafone | Media: Web Application, Email

  23. Interactive Greeting / Viral contd. Examples from over 100K greetings sent by consumers • Client: Vodafone | Media: Web Application, Email

  24. Brand Website • Client: Unilever | Media: Web, Email

  25. Brand Website contd. • Client: Unilever | Media: Web, Email

  26. CRM, Loyalty System, Online coupon generation • Client: Unilever | Media: Web, Email

  27. Consumer Recruitment, Kiosk, e-Commerce • Client: Vodafone | Media: Web, Email

  28. Email Design, Development, and Broadcast • Client: Vodafone & RTE Mentor / Media: Email

  29. Email Design, Development, and Broadcast • Client: Terroirs | Media: Email

  30. Email Design, Development, and Broadcast • Client: Vodafone | Media: Email

  31. Website / Online Competition • Client: Vodafone | Media: Web

  32. Email Design, Development, and Broadcast • Client: Vodafone | Media: Email

  33. Promotional Website • Client: Vodafone & Universal Music | Media: Web Application, Widgets, Email, Banners

  34. Promotional Website – widgets connecting MySpace social network • Client: Vodafone & Universal Music | Media: Web Applications, Widgets, Email, Banners

  35. Banner Creative samples from different campaigns • Client: Vodafone | Media: Online Advertising

  36. DELIVERS: REQUIREMENTS: Creativity & Technology Fast Turnarounds Multi-Project Capability Multi-Digital Channels Interactive Media & Mission Critical Experience Integrated Team Ready Platforms Agile Dev. + Process Mgt. CRM / Broadcast / Banner History of Successful Projects • Summary Client

  37. Q&A?

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