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Planning a Website Redesign : Week 4: Usability & More

Learn about the importance of usability in website design and how it impacts user experience. Understand the myths and realities of usability testing and the significance of web accessibility. Discover how to address complaints and ensure your website is continuously improved.

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Planning a Website Redesign : Week 4: Usability & More

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  1. Planning a Website Redesign: Week 4: Usability & More Laura Solomon @laurasolomon www.meanlaura.com laura@designforthelittleguy.com

  2. The TWO-MINUTE OFFENSE

  3. 1 Planning Why? Who? Goals, platforms and metrics 2 Design Series Agenda Fonts, colors, logos, working with a designer, and more 3 Content Content audits, inventories and writing 4 Usability, Testing and More Usability, accessibility, and more

  4. WEEK 4 Usability & More

  5. What is USABILITY?

  6. “On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. “ Jakob Nielsen

  7. What does this really MEAN? Do we have to get a bunch of FOCUS GROUPS? USABILITY Will this COST MORE? Is this the same as ACCESSI-BILITY?

  8. It’s all about MENTAL MODELS

  9. Jakob's Law of the Internet User Experience “Users spend most of their time on websites other than yours.”

  10. Conventions COUNT

  11. http://www.90percentofeverything.com/2006/11/13/bad-usability-is-like-a-leaky-pipe/http://www.90percentofeverything.com/2006/11/13/bad-usability-is-like-a-leaky-pipe/

  12. Usability MYTHOLOGY

  13. The “3-Click Rule”

  14. “Presentation is more important than function”

  15. “Build it and they will come”

  16. “People don’t scroll.”

  17. “We are a lot like our users.”

  18. Usbility TESTING

  19. Focus groups are about understanding people’s feelings and opinions about something whereas usability tests are about learning how people use things.” http://www.uxteam.com/blog/focus-groups-vs-usability-testing/

  20. How many?

  21. Create tasks

  22. During the test… 1. Instruct the participants to speak their thoughts and actions as they think/do them. 2. Participants are not allowed to ask questions during the test.

  23. Evaluate the notes

  24. What about ACCESSIBILITY?

  25. “Web accessibility refers to the inclusive practice of removing barriers that prevent interaction with, or access to websites, by people with disabilities. When sites are correctly designed, developed and edited, all users have equal access to information and functionality.” https://en.wikipedia.org/wiki/Web_accessibility

  26. https://www.w3.org/WAI/

  27. https://achecker.ca/

  28. You’ve launched… NOW WHAT?

  29. Launch doesn’t equal “Mission Accomplished”

  30. Be prepared for COMPLAINTS

  31. Don’t let it DIE

  32. WEEK 2 The Big Take-Aways

  33. Don’t skip usability testing Accessibility isn’t an afterthought Your website is never really “done”

  34. THANK YOU! Laura Solomon @laurasolomon www.meanlaura.com laura@designforthelittleguy.com

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