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Maxine Miller: An Eye For Excellence

Jamaica-based Black Ink Marketing & Event Solutions Limited was established in August 2011 by its CEO and founder Maxine Miller

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Maxine Miller: An Eye For Excellence

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  1. MaxineMiller:AnEyeForExcellence Jamaica-basedBlackInkMarketing& EventSolutionsLimited wasestablishedinAugust2011byitsCEOandfounderMaxineMiller,amarketingandcommunicationexpertwithovera decadeof experience.Duringitsearlydays,thefirmspecializedinproviding marketingconsultancyandpromotionalsalessupporttoahandfulof clientsinJamaica.Thisquicklyblossomedintoamultifaceted companywithmorethantenyearsofexperienceasatopmarketing andeventsolutionsagencyinJamaicaandtheCaribbean. BlackInkstartedatatimewhenMaxinewasgrapplingwith afailed partnership,inwhichshewastakenadvantageof,andsoshedecided towalkawayandhasneverlookedbacksince.Maxineneverwanted tostayundertheproverbialglassceilingandbedependenton another person'svisionofgrowthforherlife.So,shedecidedtocreateher ownspaceandgrowfarbeyondlimit."Itisoftensaidthattheskyisthelimit,butthereisvastspaceouttherebeyondthesky...skyontop ofsky."-shestates."Inretrospect,thishasbeenthebiggestblessingasIhaverealizedthatIwashelpingsomeonechasetheirdreams,not mine." BeforefoundingBlackInk,Maxineservedaccumulativelyfifteen yearsatCouplesSweptAwayandSandalsBeachesNegril respectivelyasanEntertainmentManager.Shewasregardedas one ofthemost innovativeintheindustry,saysJeremyJonesaformer bossandmentor.Maxinedeveloped'excellence'intheentertainment stafffromtraininginguestinteraction;microphoneandequipment technique;groominganddeportment;interpersonalskills;internal customerrelations;andtimemanagement,etc.Shewasexceptionally creativeinplanninggroupandindividualguestactivitiesand entertainmentprogramsandparticipatedin numerousoverseasSales andMarketingactivitiespromotingtheresorts. AfterservingSandalsBeachesNegril,shemovedtoRedStripe/ DiageowhereshestartedwiththecompanyasaSalesRepresentative andquicklymadehermarkasoneofthebestontheteamfrom winningmonthlyincentivesandawardstothenbeingpromotedand

  2. relocatedtoRedStripe’sheadofficeinKingston,JamaicaasanOn TradeChannel&RouteExecutive.TheRouteChannelReinvigorationInitiativewashermainassignment,whereshedesignedandimplementedseveralMarketingActivities/Belowthe LineActivitiesforthecompany’sRoutecustomers.SheservedatRed Stripe/Diageoforsixyears. DiversifyingOfferings Forthepastelevenyears,BlackInkhasoperatedasamultifaceted firmofferingafullrangeofservicestohelpclientsbuildtheirbrands, increasesalesandconsumerawareness,andimprovetheirbusiness performanceandROI.UnderMaxine'sleadership,thefirmoffersa widerangeofservices,fromfieldforcemanagement,whereit recruits,trains,andhandlesstaffingforitsclients’projects.Italso provideseventmanagement,integratedmarketingcommunications, andcontentcreationforitsclients.Inanutshell,BlackInkoperatesas afull-serviceagency;anditdoeseverythingfromideationand planningstagestoexecutiontopost-eventreportingandanalysis. In2018,Maxineledherfirmtoexpanditsrepertoirefurtherby establishingBlackInkImagesandSignsLimited.Withthenewsister companyspecializinginlargeformatprintingandcustomfabrication, theyacquiredbest-in-classmachinerytoensurehigh-qualityresults fromthedesigntofabricationprocessoflitandnon-litsigns,banners, retaildisplays,booths,vehiclewraps,andmore.Maxine’svision for thebusinesswasnowinfulleffect,sotheyarerebrandedand repositionedasACreativeMarketingandBrandingAgency. Recently,theorganizationwasrecognizedasthewinnerofthe ProductivityInnovatorAwardfor 2022,thetopprizeinthecorporate categorypresentedbytheJamaicaProductivityCenter,anarmofthe MinistryofLabourandSocialSecurity.Additionally,BlackInkisa proudmemberoftheJamaicaManufacturersandExporters AssociationwithanunmatchedreputationintheCaribbeanregion. TheTransformationalLeader Maxineisatransformationalleader,enablingheremployeesto reach BlackInk'sgoalsusingcreativity,experience,resources,and

  3. technology.Shesays,"MystylecarriesthefiveF's...Focus,Fair,Frank,Friendly,andFirm.Iamdrivenbymyinstinct,talent,and heart.Ihaveneverquestionedandlookedatwhatothersaredoingto theleftorrightofme.Fameisnotmyendgame...Ijustwanttobe successfulatdoingwhatIlove;iffamecomesalongwiththat,I'lltakeit. Godenablesme...andIwillforeversingofHisgoodness." Asthefirm'sleader,Maxinefeelsblindlyfollowingotherpeople's adviceandnotgoingwithhergutfeelingwasoneofherbiggest mistakes.However,nowshehaslearnednottoallowanyonetodumb downherabilities,vision,orpassion. TacklingthePandemic Whenthepandemicbroughtuncertaintiestotheglobalmarket,and everyonestartedlookingattheeconomiccrisisandponderingabout thenextstep,BlackInkdecidedthatitneededto comeoutontheothersideofthepandemicin amuchbetterway.Maxineremembered theadvicefromoneofherlearnedfriendsto“keepthefaith”andwentinto'faithactivationmode'andinvestedinmachinerythatwould allowthecompanytotakeonmuchbiggerprojects. "Now,I thankGodforrespondingtomyfaith.Asaleader,onemusttakecalculatedrisks.“-shesaid.

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