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Holiday Season

2012. Holiday Season. THE HOLIDAYS : Good Time to Reach Your Clients !. Important TV Viewership Increase during the Holidays! .

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Holiday Season

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  1. 2012 • Holiday Season

  2. THE HOLIDAYS:Good Time to Reach Your Clients!

  3. Important TV Viewership Increase during the Holidays! In French Quebec, thereis a notable increase in weeklyviewershiphoursduring the holidayseasoncompared to the fall. This represents a growth of 7%amongindividuals2+ and of 10.5%amongadults 25-54 yearsold. Total WeeklyViewershipHours. (in Millions) Individuals 2+ Total WeeklyViewershipHours (in Millions) Adults 25-54 yearsold +7.0% +10,5% 3 Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: fromAug. 29 to Dec. 18 2011; 2011 Holidays: fromDec. 19 2011 to Jan. 8 2012.

  4. Specialty Market Share Increases during the Holidays MarketShare (%) Adults 25-54 yearsold +11,9% Amongadults 25-54, the marketshare of specialty networks increases by 12%. On the other hand, the marketshare of conventional networks decrease by over 9%. -9,2% Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: fromAug. 29 to Dec. 18 2011; 2011 Holidays: fromDec. 19 2011 to Jan. 8 2012, buyable French marketshare.

  5. Viewers Spend More Time Watching Specialty Networks! The averageweeklyviewershiphours on specialty networks increase by 21% amongindividuals 2+ during the Holidays. EachQuebecerspends an average of close to 3 extra hours a weekwatchingspecialty networks, bringing the averageweeklyviewinghours up to 16 hours. Adults 25 to 54 yearsoldspend close to 2.5 extra hours a weekwatchingspecialty networks. Averageweeklyviewershiphours (per viewer) All 2+ Averageweeklyviewershiphours (per viewer) Adults 25-54 yearsold -7,2% +20,9% -2,9% +21,6% 5 Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: fromAug. 29 to Dec. 18 2011; 2011 Holidays: fromDec. 19 2011 to Jan. 8 2012.

  6. Astral TVPlus: A “MUST” for your Advertising Campaign during the Holiday Season! Total WeeklyViewershipHours. (in Millions) Adults 25-54 yearsold Marketshare (%)- 2011 Holidays Adults 25-54 yearsold +16,0% With a total share of 25.0% among Adults 25-54 years old during the holidays, Astral TVPlusis the leader among all French commercial networks. Astral TVPlus stations attractmanyviewersduring the holidays. Total weeklyviewershiphoursincrease by 16%. * Refer to annex for the details of eachspecialty groups. Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, Fall 2011: fromAug. 29 to Dec. 18 2011; 2011 Holidays: fromDec. 19 2011 to Jan. 8 2012, buyable French marketshare.

  7. Annex

  8. Special Holiday Shows • Noël chez les Airoldi Au Pays des Têtes à claques spécial Noël Johnny Test spécial Noël Le Noël de Denis la Malice Blizzard, le renne magique du père Noël … And manyothermovies and special programs on TELETOON for holidays! Top Musique – Édition des fêtes Décompte MusiquePlus – Ambiance des fêtes! Décompte MusiquePlus/NRJ 2012 Décompte MusiquePlus – Bienvenue en 2013! Le monde secret du Père Noël Casper spécial Noël Marathon des Fêtes … And manyother shows in the specialholidaysprogramming on TÉLÉTOON Rétro! • Le Grand Décompte MusiMax de l’année! • Le Grand Décompte MusiMax – Revue 2012/Projections 2013 • Spécial Top 10 – Édition des fêtes! • Les meilleurs vendeurs de l’année • Le top 10 des meilleurs clips québécois de 2012 • Les évènements de l’année! • Les coups de cœur de l’année! 8

  9. New Year’s Eve on VRAK TV Meilleur avant le 31, bon pareil le 1er! Best before the 31st, and still good on the 1st! Finally, VRAK TV fans will have their OWN humoristic end of year in review! It’s Philippe Laprise who will have the honor of saying good bye to 2012, starting at 7pm on the 31st of December! Meilleuravant le 31, bon pareil le 1er!, consists of an hour of sketches and surprises with stars that have marked 2012, but also with mockeries of current music, TV, movie, ad, web and video game trends. The party will also take place at www.vrak.tv! What really stood out in 2012 and that we would like to keep (or not!) in 2013? Starting in the end of November, youngsters are invited to influenec the content of the show by voting. One can also prepare the evening by sending ‘ridiculous’ greeting cards to family members and even plan the most ‘happening’ new year’s eve party in town thanks to Philippe’s tips. And on the 31st, after the show, he gets bored with us up until midnight on the web and on TV to celebrate the new year! 9

  10. Specialty Networks Groups Marketshare (%) – 2011 Holidays Adults 25-54 yearsold 10 Source : BBM Infosys, Fr. QC, Mon-Sun 2a-2a, 2011 Holidays: fromDec. 19 2011 to Jan. 8 2012, buyable French marketshare.

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